COMPANY PROFILE

B L Agro Oils Ltd. is a company which deals with the refining,

packaging and marketing of branded Mustard and other Edible
Oils. This company was established in 1946 by SHRI KISHAN
LAL
KHANDELWAL
and
SHRI
BISHAN
LAL
KHANDELWAL.
Timeline of Company
1946
A Family Business of Edible oil was Started By KHANDELWAL
Brothers
1976
SHRI GHANSHYAM KHANDELWAL joined the business. His
Young Thinking Provided a New Energy in Edible oil Business

CUSTOMER ORIENTATION
COMMITMENT
TEAM WORK
QUALITY FIRST
INNOVATION


To Have our Product in Every home in India and
Becomes a 5000cr Company by the year 2018.
To Achieve a Leadership position in the Indian
Market and becomes the preferred oil Name
Globally.

There are major brands of edible oils

Bail kolhu
Balance lite
Kamal jyoti
Nourish delite
Mohan dhara
Aviral dhara
Mamta brand

OBJECTIVES

Finding the availability of edible oils of BL agro

and other similar product.

Determine the size of

consumer pack in Market.

To collect the other brands sample product from

the market.

highly demanded

Research Methodology

Research Technique- Quantitative Method

Research design Descriptive research design
Sampling area GORAKHPUR
Sampling Method convenience sampling
Sample Size 50
Data collection method
Primary data schedule

Data Analysis
Bail kolhu:

Merit:
Largest selling product in market
Easily available at retail shop
Maximum satisfaction of customer
customers have a better option in KACCHI GHANI
Recently available in new pack
Demerit:Difference price in product
Instantly price be increase and decrease
Freeze problem in Tin or Container

Contd
Kamal jyoti:
Merit:Better option in cheap product.
In this price be better to other product oil.
New product in market.
Slowly-slowly raising demand.
Demerit:No any type of fragrance.
Lack of marketing by company.
Complain of freeze problem in winter season.

Rating scale:

Sales analysis

Contd
Traders Name
Shiv Narayan traders
Bhagwati oil ajency
Sitaram genral store
Kasaudhan provision store
Sumit Traders
Banarsilal general merchant
Hanuman Traders
SHREE Jee Kirana store
Yadav kirana Store
Munnilal kirana store
Jaiswal provision store
Mohan traders

Finding

Company has a excellent track record in

management.

B.L AGRO has a biggest mustard oil Packaging

facilities in U.P
Highly satisfied customer.

Largest production capacity 500 Ton per day

All places must be available there products.

Recommendation to an
organization

Publicity must be necessary.

No advertisement there products.

Warehouses in city.

Fast delivery.

Annexure
1- How many types of mustard oils available in the
market .
2-Which brands of mustard oils demand in the
market.
3-What is demand of BAIL KOLHU and KAMAL JYOTI.