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McGraw-Hill/Irwin
Quote
McGraw-Hill/Irwin
Chapter Outline
The Internet: Technology and Participants
How Internet Technology Impacts Company
and Industry Value Chains
How the Internet Reshapes the Competitive
Environment
Strategic Mistakes Made by
Early Internet Entrepreneurs
E-commerce Business Models
and Strategies for the Future
McGraw-Hill/Irwin
Internet Technology
Internet consists of
Integrated network of users connected
computers
Banks of servers and high-speed computers
Digital switches and routers
Telecommunications equipment and lines
McGraw-Hill/Irwin
Business-to-business merchants
Business-to-consumer merchants
Media companies
Content providers
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