CASE STUDY

Mugia Soegondo
Daniel herry wibowo

Its a Knockoff World

Companies are dogged by piracy the illegal imitating,copying,or
counterfeiting of their products its a tense issue given that it cuts right to
issues of innovation,culture,politics and prosperity individual making
unauthorized copies at work,imitators laboring in dingy sweatshops nad
hardened criminals running global networks power the knock off
The problem is intellectual property in the form of books, music, brand
names,etc is though to conceive but easy to copy

Big Money Big Risk

The cost of intellectual property theft is stunning with estimates up to US
$600 billion/year piracy has grown over 10.000% since 1982 piracy grows
because counterfeiting is astoundingly profitability: Gross margin off 5005000 percent are common.copywatches may run a couple og bucks to kae
but sell $20 in Beijing silk market and $250 in internet
Microsoft predicament in china highlights common prolems. Copies of the
latest version of Microsoft office and and windows program are peddled
in market stalls for a few dollars a fraction of their retail price

Nothing is Off Limits

Most think piracy is the problem of snobbish,expensive brands certainly
counterfeits target high end brands,increasingly counterfeiting threatens
global healh and safety counterfeits medicines annually kill tens thousand
and its anyone guess how much fake medicine is floating around the
world today
The food and drug admisintration estimate that 10% of all drug in usa is
counterfeit studies of anti infective treatments in south Africa and asia peg
up to 70%

Waging a Multifront War

Companies industry association and government use a
battery of wapon to battle piracy,ugg Australia the popular
boot brand began aggressively enforcing its intellectual
property after realizing the prevalence of counterfeits
boots
Some companies prefer high tech assault like oracle
provide software program that track products from
factories to consumer one would think that this fusillade
of legal assault, aggressive law enforcement, consumer
education and etc would prove more than sufficient

The Bandits are Everywhere

The global cat and mouse game between MNEs and
pirates far from winding down escalates.booming piracy in
big fast growing emerging markets like china and india
spells big fast growing trouble as more people enter the
global market many of them are eager to consume
western brands despite income constraints expert warm
their quest for low turbocharges piracy
Piracy gets huge boost from the increasing availability of
counterfeit goods through internet channels some
companies surrender

Is Piracy Inevitable
The pervasiveness of piracy in the dace of aggressive
lawyering,sophisticated tracking and tagging
tech,database software and security controls. Some worry
that the the different legal legacies and political ideologies
among countries complicated basic issues,TRIPS by
standardizing codes and norms should have settled such
troublesome issues.legal and operational boundaries have
limited its impact

Question
Collectivism and individualism, democracy and totalitarianism, rule
of law and rule of man: What do these concepts say about the IPR
and the legitimacy of its protection?
Theoretical positions can be used to take a position on the issue of
protection but the reality still remains that no region of the world is
exempt from piracy and in 2009 it continued to rise. The
pervasiveness and tenacity of piracy shines a light on the most basic
issues such as the accepted legitimacy of piracy. Even with increased
criminalization and transnational institutions focusing on piracy, it
has not slowed.

What is the relationship among governments,transnational

institutions,and MNEs in fighting piracy? Do they share
similar or differents motivations?

Technically, the standards of piracy are unequivocal. Thus, parties have

been hopeful that collective political arrangements and legal actions by
companies, associations, governments, and institutions would lead to a
decline in global piracy However, coordinated anti-piracy initiatives such as
high-profile legal proceedings against companies using illegal software,
increased government cooperation in providing legal protection for
intellectual property, and the criminalization of piracy have proven to be
largely ineffective

 Can the MNEs control piracy without

government help? Why would they prefer grater
government assistance? Why would they oppose
it?
Yes, If the MNEs could successfully develop technical and business
measures to thwart counterfeiters, government intervention would be
unnecessary Thus far, the industrys best efforts have been unsuccessful.
Given the value of the products involved, the global appeal of pirated
product and the relative ease with which counterfeiting occurs on a
worldwide basis, the temptation for counterfeiters to continue their
activities is irresistible. In spite of the need for assistance and cooperation
from all stakeholders, the MNEs could presumably object to greater
government regulation while innovation moves at lightning speed,
regulation tends to lag well behind technological developments and
market realities

 Do you think customers in wealthier countries

versus those in poorer countries justify piracy
with similar rationalization
Consumers in poorer countries tend to share a
collectivist mindset they see property as being common to
all and existing for the benefit of all, often they do not
understand the basic concept of intellectual property rights.
As with many other products, they want to acquire them at
the lowest possible cost IPRs are seen to be a necessity for
economic development and growth royalties and profits are
seen as the just fruits of creativity and investment.

 Can you envision a scenario where Developer and

consumers of ip develop a relationship that
eliminates the profitability of piracy
Consumers will find what they want and use it often even if it is
illegal. The industry solved the problem with alternative technology
that benefited both the companies and the consumers, for example
iTunes. Consumers are willing to pay the 99 cents for the benefit
and availability of a song. So when the conditions are right for both
the companies and the consumers, solutions that protect IBRs can
be agreed upon

Put yourself in in the place of a poor individual in a poor

country struggling to improve the quality of your life.what
thoughts might shape how you interpret the legality of IPRs
As the goverment position taking place in this case, we can see that the regulation
given by the government give big effect to the condition as we life in one country.
Government can try to give some respect like achievment or reputation for such people
for their invention, this can be a better way to keep the IPRs legality. People are
attracted to give their best effort to create by their own rather than they took it or
copied it from another resource and piracy the product. For our case answer we put
ourself in poor country and environment, we as human must know what other people
own and respect what they've owned so in our mindset we still think that piracy is
breaking the rule and regulation so it came into crime case and we got solution that
give our best effort of our product to compete which already in market, that's how we
strugle in the condition we make the same clasification of product but we make it by
our own and give it registered as our copyright. It can increasr our life quality better
without breaking the rules.