Escolar Documentos
Profissional Documentos
Cultura Documentos
Ouz Benice
Bilkent University
School of Tourism &
Hotel Management
popularity
RUNNERS OR PLOWHORSES
WINNERS OR STARS
profit
LOSERS OR DOGS
SLEEPERS OR PUZZLES
popularity
RUNNERS OR PLOWHORSES
WINNERS OR STARS
Bife Portuguesa
Vegeteriano
10,5
profit
Bacalhau Brs
LOSERS OR DOGS
SLEEPERS OR PUZZLES
MENU ANALYSIS
Action Plan
Winners or Stars (high profit and high popularity): don't touch
this item or increase a little bit the price.
Runners or Plowhorses (low profit and high popularity):
increase the price or decrease cost (reduce portion size,
decrease food quality) except for signature items.
Sleepers or Puzzles (high profit and low popularity): decrease
the price, change the name for attractiveness, change the recipe,
relocate on the menu or promote this item.
Losers or Dogs (low profit and low popularity): abandon this
item, increase the price to make it a sleeper, or reduce the price
to make it a runner.