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M@.N.D.

I
.
M@ndi Next to Door India
Pvt. Ltd.

Submitted By:

Vadan Vala
Viren Tandel
Parth Solanki
Nisarg Sutaria
Nikhilesh Udhan
Harit Trivedi

Mandi In Digital Way

Contents

Introduction
Features
About Application
Analysis
How to Work Company ?
Marketing Mix
SWOT analysis
PESTLE ANALYSIS

Introduction
Headquarter

Ahmedabad

Products

Grocery
Flowers
Sports
Households
Baby Care
Fresh Products
Electronics
Pet Care
Bakery
Cosmetics

Business Type

B2B & B2C e-commerce

Current Targeted Cities

7 cities

Features
Browse Stores: Choose multiple stores to order from and get the
deliveries quickly
Easy search options: Search stores by the locality where you want to get
delivery
Large variety of products: View the list of items each store has and
search from over 40,000 products. We update this list daily to ensure no
items are out of stock
Store price guarantee: Do not pay anything more than what the store
charges. We will refund any difference from the store price at the time of
delivery
100% return and exchange policy: Didnt like the product? Return it at
the time of delivery, no questions asked
Scheduled deliveries: We get it all delivered at a time convenient for you.
B@T (with language translater):It is an our included feature relating
messenger.

About Application
Operating System: Android & ios
Payment Getaway:
Net Banking, Debit/Credit card, Cash-onDelivery (COD) or mobile wallet (Paytm,
PayUmoney, MobiKwik and Citrus).

Internet, Mobile, Ecommerce Analysis


E- Commerce in India is growing at a breathtaking speed
Mobile is 65% of total
internet traffic in India
E-commerce in India grew by 27% in 2014 to reach $3.8
Billion and is expected to reach $8.5 Billion by
2016( 63%CAGR)
India boasts 232 Million Internet Users making it the 3rd
Largest Market
Top Country in New Internet User Adds Per Year(+63M in
2014,
Y/Y)
Mobile
is +37%
41% of
total
Indian Ecommerce

Retail Sector/ Online Grocery Analysis


Retail industry of India is amongst the top 5 of the world and
Online Grocery Market is expected to grow at a decisive pace in the current
future

69% of Retail Industry is Food and Grocery


Current India Retail Market is $925 Billion that
grew by 5.8% in 2010-2014 is set to reach $1.3
Trillion by 2020- AT Kerney Online Grocery Market
estimated to be less
than $100M in 2014 is
expected to grow by 2530% to cross $20B by
2020- IDG

How does it Work Company ?


Get Order

Take
order

Deliver to
Consumer

Send to Delivery Boy

Take Product
From Local
store

Marketing Mix

SWOT ANALYSIS

Powerful Application
B@T messenger

Start Retailing
Business

Product Category
Fast Delivery
Real time Track Your Order
Chain System Is Power Full
Deliveries ( Count) per
Delivery boy is very high.
Marketing Strategies is Good

Not Purchase On
website
Windows app is not
available

Start on Small
cities like
Gandhinagar(Not
only Metros)
Collaboration with
many Branded
company

Bigbasket.com
Flipcartnearby.c
om
Grofers
Local Stores
markets
malls

PESTLE ANALYSIS

Stability of
government
Potential
changes to
legislation
Global
influence

Economic
Growth

Income
Distribution

Monetary
policy

Demographi
c influence

Consumer
Confidence

Lifestyle
Factors

International
influences
Change in IT
Take up
rates

Taxation
Polices
Employment
laws
Industry
Regulations
Health &
Safety

Regulatio
n&
Restrictio
n
Attitude
of
Custome
r