INTRODUCTION

HISTORY
FEATURES
TARGET AUDIENCE
GEOGRAPHICAL LOCATIONS
AD STRATEGY

HISTORY
Cadbury, the global leader in the
chocolate confectionery market, began in
1824 when a young Quaker named John
Cadbury
opened
up
a
shop
in
Birmingham.

1n 1905, Cadbury's top selling brand,

Cadbury Dairy Milk, was launched. By
1913, ,Dairy Milk had become Cadbury's
best selling line and in the mid twenties
Cadbury's Dairy Milk gained its status as
the brand leader.
Cadbury and Schweppe merged in 1969
to form Cadbury Schweppes plc.


During WORLD WAR 1, more than 2,000 of
Cadburys male employees joined the Armed
Forces. Cadbury supported the war effort, sending
warm clothing, books and chocolate to the
soldiers

Cadbury supported the war effort during World

War II by converting parts of its factory into
workrooms to manufacture equipment like milling
machines for rifle factories and parts like pilot
seats for Defiant fighter planes. Workers plowed
football fields to grow crops, and the Cadbury St.
Johns Ambulance unit helped people during air
raids. Chocolate was considered essential for the
Armed Forces and civilians.

Cadbury India began its operations in 1948 by

importing chocolates and then re-packing them
before distribution in the Indian market.

FEATURES
A glass and a half of fresh liquid milk in every
half pound
Cadbury Dairy Milk chocolatewas first
introduced in the early 1900smaking an
immediate impact quickly to become the
market leader.
The Cadbury Mega Brand's broad family
of products has an international retail
value approaching US$1billion.
As an international brand, Cadbury Dairy
Milk carries the same distinctive image

Cadbury Dairy Milk is produced in

Europe, Asia, Oceania and North
America and sold in over 30 countries
across the globe.
Besides Cadbury Dairy Milk, Fruit &
Nut and Whole Nut are two of the best
loved varieties of the Cadbury Dairy
Milk Megabrand.
The total weight of Dairy Milk
produced in one year is equivalent
to7,230 Indian elephants.

Target audience

INTRODUCTION
HISTORY
FEATURES
TARGET AUDIENCE
GEOGRAPHICAL LOCATIONS
AD STRATEGY

GEOGRAPHICAL
LOCATIONS
There are seven business units:
*
*
*
*
*
*
*

Britain and Ireland,

Middle East and Africa (MEA),
North America,
South America,
Europe,
Asia, and
Pacific
BRITISH AND IRELAND:
Main markets:
UK, Republic of Ireland

Main brands:
Cadbury Dairy Milk, Creme Egg, Flake, Green & Blacks,
Crunchie, Bassetts, Maynards, Trebor, Trident, Halls, The
Natural Confectionery Co., Eclairs
2 . MIDDLE EAST AND AFRICA:
AFRICA
Main markets:
South Africa, Botswana, Swaziland, Namibia, Kenya, Egypt,
Lebanon, Morocco, Nigeria, Ghana
Main brands:
Cadbury, Halls, Eclairs, Stimorol, Dentyne, Clorets, Trident,
Chiclets, Endearmints, Chappies, Bournvita, Tom Tom,
Bubba
3 .NORTH AMERICA:
AMERICA
Main markets:
Canada, US, Mexico
Main brands:

4. SOUTH AMERICA:
AMERICA

Main markets:
Brazil, Argentina, Venezuela, Colombia
Main brands:
Trident, Halls, bubbaloo, Chiclets, Beldent
5 . EUROPE:
EUROPE

Main markets:
France, Turkey, Russia, Poland, S pain, Denmark, Greece,
Portugal, Romania, Netherlands, Switzerland, Sweden,
Norway, Belgium
Main brands:
Trident, Halls, Hollywood, Stimorol, Dirol, Wedel,
Caramber, JeliTrident, Halls, Hollywood, Stimorol, Dirol, W

6.ASIA:
ASIA
Main markets :
India, Malaysia, Thailand and China
Main brands:
Cadbury
Dairy
Milk,
Bournvita,
Eclairs/Choclairs, Clorets, Dentyne

Halls,

7 . PACIFIC:
PACIFIC
Main markets:
Japan, Australia, New Zealand
Main brands:
Cadbury, The Natural Confectionery Co, Boost,
Cherry Rip e , Clorets, halls.

Ad strategy

First ever company to use logos and

animated pictures on their products
First ever company to advertise their product
through animated video ads.
Seasonal advertisements..
For example: special advertisements
birthdays, diwali ,etc.

for

Focus towards market development through

best communication skills.
Create increased brand interest, promotion
of positive attitude towards the product,
execute purchase decision
Persuading customers in brand switching
through sale promotions
Most amazing animated advertisements,
most different style of presenting taglines i.e.

Video ad

GROUP
MEMBERS

SHRUTI NADKARNI 34
KANIKA KHANCHANDANI 23
NEHA CHAWLA 12
ARPITA RAMNANI 42
ROHAN HEGDE59
RESHA PADWAL 37
IBRAHIM PATHAN 39
ANUJA DESHPANDE 16

Thank
you