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Decision Making
Analytical Hierarchy Processes
Overview of AHP
GP answers how much?, whereas AHP answers
which one?
AHP developed by Saati
Method for ranking decision alternatives and
selecting the best one when the decision maker
has multiple objectives, or criteria
Examples
Buying a house
Cost, proximity of schools, trees, nationhood, public
transportation
Buying a car
Price, interior comfort, mpg, appearance, etc.
Going to a college
Demonstrating AHP
Technique
General Mathematical
Process
Establish preferences at each of the levels
Pairwise Comparisons
Preference Level
Numerical
Value
Equally preferred
Equally to moderately
preferred
Moderately preferred
Moderately to strongly
preferred
Strongly preferred
Extremely preferred
Pairwise Comparison
If A is compared with
B for a criterion and
preference value is 3,
then the preference
value of comparing B
with A is 1/3
Pairwise comparison
ratings for the market
criterion
Any location
compared to itself,
must equally preferred
Market
location
1/3
1/5
1/2
Income level
location
location
1/3
1/3
1/5
1/6
1/9
1/2
Infrastructure
Transportation
location
location
1/3
1/3
1/2
1/7
1/4
location
1/3
1/5
1/2
11/6
16/5
Market
location
6/11
3/9
5/8
2/11
1/9
1/16
3/11
5/9
5/16
Market
location
Average
0.5455
0.333
0.6250
0.5012
0.1818
0.1111
0.0625
0.1185
0.2727
0.5556
0.3125
0.3803
Market
Income Level
Infrastructure Transportation
0.5012
0.2819
0.1780
0.1561
0.1185
0.0598
0.6850
0.6196
0.3803
0.6583
0.1360
0.2243
Transportation
Accomplished the
same way we ranked
the locations within
each criterion, using
pairwise comparison
Market
1/5
Income
Income
Criteria
Market
infrastructure
1/3 1/9
Transportation
Normalizing
Average
Transportation
Infrastructure
Income
Market
Criteria
Market
0.1519
0.1375
0.2222
0.2857
0.1993
Income
0.7595
0.6878
0.6667
0.5000
0.6535
Infrastructure
0.0506
0.0764
0.0741
0.1429
0.0860
Transportation
0.0380
0.0983
0.0370
0.0714
0.0612
0.5012
0.2819
0.1780
0.1561
0.1185
0.0598
0.6850
0.6196
0.3803
0.6583
0.1360
0.2243
Criteria
Average
Transportation
Infrastructure
Market
Location
Income Level
Developing Overall
Ranking
Market
0.1993
Income
0.6535
Infrastructure
0.0860
Transportation
0.0612
Preference Vector
Summary
Develop a pairwise comparison matrix for
each decision alternative for each criterion
Synthesization
Sum values in each column
Divide each value in each column by the
corresponding column sum
Average the values in each row (provides preference
vector for decision alternatives)
Combine the preference vectors
AHP Consistency
Decision maker uses pairwise comparison to
establish the preferences using the preference scale
In case of many comparisons, the decision maker
may lose track of previous responses
Responses have to be valid and consistent from a
set of comparisons to another set
Suppose for a criterion
A is very strongly preferred to B and A is moderately
preferred to C
C is equally preferred to B
Not consistent with the previous comparisons
CI Computation
Pairwise Comparison Matrix
infrastructure
Transportation
1/5
.1993
Income
.6535
infrastructure
1/3
1/9
Transportation
1/4
1/7
1/2
Income
Market
Criteria
Market
(1)(0.1993)+ (1/5)(0.6535)++(4)(0.0612)=0.8328
(5)(0.1993)+ (1)(0.6535)++(9)(0.0612)=2.8524
(1/3)(0.1993)+ (1/9)(0.6535)++(2)(0.0612)=0.3474
(1/4)(0.1993)+ (1/7)(0.6535)++(1)(0.0612)=0.2473
0.8328/0.1993=4.1786
2.8524/06535=4.3648
0.3474/.0760=4.0401
0.2473/0.0612=4.0422
Ave
=4.1564
Preference
Vector
.0860
.0612
Degree of Consistency
n
10
1.51
1.45
1.41
1.32
1.24
1.12
0.90
0.58
RI
CI=(4.1564-4)/(4-1)=0.0521
If CI=0, there would a
perfectly consistent decision
maker
Determine the inconsistency
degree
Determined by comparing CI
to a Random Index (RI)
RI values depend on n
Degree of consistency =CI/RI
IF CI/RI <0.1, the degree of
consistency is acceptable
Otherwise AHP is not
meaningful
CI/RI=0.0521/0.90=0.0580<0.
1
Scoring Model
Similar to AHP, but mathematically simpler
Decision criteria are weighted in terms of
their relative importance
Each decision alternative is graded in
terms of how well it satisfies the criteria
using Si=gijwj, where
Wj=a weight between 0 and 1.00 assigned to
criterion j indicating its relative importance
gij=a grade between 0 and 100 indicating how
well the decision alternative i satisfies criterion j
Si=the total score for decision alternative i
Example
Decision Alternatives
Decision Criteria
Weight
Alt.1
Alt.2
Alt.3
Alt.4
Criterion 1
0.30
40
60
90
60
Criterion 2
0.25
75
80
65
90
Criterion 3
0.25
60
90
79
85
Criterion 4
0.10
90
100
80
90
Criterion 5
0.10
80
30
50
70
Example
II-Gear Action
Bike
1/3
1/7
1/4
III-Weight/Durability
I-Price
Bike
1/3
1/2
Criteria
Price
Gear
Weight
Price
Bike
1/3
Gear
1/3
1/6
Weight
1/5
1/2