(Chapter 16_Qualitative Data

Analysis)
KELOMPOK 9
Dunan J Marpaung (F1315035)
Faradina Dyah W S (F1315041)
M. Arief Wicaksono (F1315114)

Three Steps In Qualitative Data

Analysis

1.Data Reduction
2.Data Display
3.Drawing Conclucions

Data Reduction
Coding is the analytic process through which the
qualitative data that you have gathered are reduced,
rearranged, and integrated to from theory.
The purpose of coding is to help Questionnaire

Categorization is the process of organizing, arranging,

and classifying coding units.

Data Display
Data Display involves taking your reduced data and
displaying them in an organized, condensed manner.
Penyajian data bisa dilakukan dalam bentuk uraian
singkat, bagan, hubungan antar kategori, flow chart
atau gambar.

Drawing Conclusion
Conclusion drawing is the final analytical activity
in the process of qualitative data analysis.
It is the essence of data analysis
It is at this point where you answer your research
questions
by:
Determining what identified themes
stand for

Thinking about explanations for

observed patterns and relationships
Making contrast and comparisons

Reliability and validity in

qualitative research..1)

Category
Reliability
Reliability
Interjudge
Reliability

Reliability and validity in

qualitative research..2)
Category
Reliability

The extent to which judge are

able to use category
definitions to classify the
qualitative data

Interjudge
Reliability

Degree of consistency between

coders processing the same
data (Kassarjian, 1977)

Reliability and validity in

qualitative research..3)

Validity

The extent
to which
an
instrument
measures
what it
purports to
measure

Internal
Validity
External
Validity

Some other methods of gathering

and analyzing qualitative data
Some
Other
Methods
Content
Analysis

Narrativ
e
Analysis

Analytic
Inductio
n

Content analysis
Content analysis is an observational research method that
is used to systematically evaluate the symbolic contents of
all forms of recorded communications
Content analysis can be used to analyze newspapers,
websites, advertisements, recordings of interviews and
the like

Content analysis (2)

To conduct a content analysis on a text, the text is coded
into categories and then analyzed using conceptual
analysis or relational analysis.
Conceptual analysis establishes the existence and
frequency of concepts (such as words, themes, or
characters in a text.
Relational analysis builds on conceptual analysis by
examining the relationships among concepts in a text.

Narrative analysis
Narrative analysis is an approach that aims to elicit and
scrutinize the stories we tell about ourselves and their
implications for our lives
Narrative data are often collected via interviews
Focused on a process or temporal order

Analytic induction
Analytic induction is an approach to qualitative data
analysis in which universal explanations or phenomena
are sought by the collection of qualitative data until no
cases that are inconsistent with a hypothetical explanation
of a phenomenon are found

Big data
Qualitative data can come from a wide variety of primary
sources and/or secondary sources, such as individuals,
focus groups, company records, government publications,
and the internet.
The analysis of qualitative data is aimed at making valid
inferences from the often overwhelming amount of
collected data.

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