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GOD, grant me the
Serenity to accept the things
R
ourage to stop bullshitting people; and
Wisdom to know when I am.
R
> The nation's hopes are in our hands. People's hopes. Your hopes. My hopes. In eight
days' time I will be forty years old. I have so much to look forward to. My young
family. They have so much to look forward to. The world I want for them is the world I
want for every family and every community. If you want to know what I'm all about, I
can explain it one word. That word is optimism. I am optimistic about human nature.
That's why I will trust people to do the right thing. Labour are pessimists. They think
that without their guidance, people will do the wrong thing. That's why they want to
regulate and control. So let us show clearly which side we are on. Let optimism beat
pessimism. Let sunshine win the day. (avid Cameron, Conservative Party Conference
(1/10/2006)
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> Our rising investment in every school, every pupil, every teacher, so that all our children get the
best start in life. (Tony Blair, 5 April 2005)
> I believe that Britain has a great future within our reach. We are poised to embrace that future if
we have the confidence and self belief to do it. (Tony Blair, 5 April 2005)
> I am deeply proud of being British so I suspect are all of you here today. Were proud of our
history, our traditions. Were proud of the contribution our country has made to the world. And
were proud of that essential British value: fair play. Fair play is at the heart of what it means to
be British.(Michael Howard, 15 April 2005)
> So the Liberal emocrats will fight this campaign based on real solutions to the real problems
people face everyday. We're going to address people's hopes, not play on their fears. We're
going to be the positive force for good in this general election. (Charles Kennedy, 5 April 2005)
> Our values are strong. Our mission is clear. Our vision is compelling. Civic pride based on a new
age of civic power, not for some of the people, but for all of the people, all of the time. (avid
Miliband, Labour Party Centenary conference, 12 February 2006)
> New Labour is a party of ideas and ideals but not of outdated ideology. What counts is what
works. The objectives are radical. The means will be modern. (Labour Election Manifesto, 1997)
> So let's build together a new generation of Conservatives. Let's switch a new generation on to
Conservative ideas. Let's dream a new generation of Conservative dreams. (avid Cameron,
Conservative Party Conference 2005)
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Identity
Not a material property of the individual
But socially realized
Impression management in job interviews
Manipulation, deception
forms of impression management may be authentic, that is, the
applicant presents an identity that closely matches his or her self-
image (Rosenfeld 1997)
ealizing party identities
Tony Blair (Labour Party conference, 2005)
New Labour was never just a clever way to win; it was a fundamental recasting of
progressive politics so that the values we believed in became relevant to the
time we lived in. In the late 20th century, the world had changed, the
aspirations of the people had changed; we had to change. We did. We won.
And Britain is stronger, fairer, better than on 1st May 1997.