Escolar Documentos
Profissional Documentos
Cultura Documentos
ENVIRONMENTS
LECTURE 07
INTRODUCTION
Society, culture and global consumer culture
Attitudes, Values and Beliefs
Religion and aesthetics
Dietary preferences, languages and
communication
High and Low context cultures
Hofstedes Cultural Typology
Culture
ways of living, built up by a group of human beings, that are transmitted from
happiness
goods
Tea
Orient
Ethics VS. Economics
RELIGION and
AESTHETICS
McDonalds in India
Ramadan in the Muslim world
Fasting or feasting?
Mecca Cola and Qibla Cola?
Pak Ser Zameen Party?
Aesthetics: an overall sense of what is beautiful and what is
African countries
White: denotes purity and cleanliness in the West but
associated with death in many parts of Asia
different dimensions
The first dimension, power distance, is the