BPMN3023

STRATEGIC MANAGEMENT

BIMB HOLDINGS BERHAD

(BHB)
PREPARED FOR :
PROF. MADYA DR. SA'ARI BIN AHMAD
SITI RAIHANA BINTI SAPUDIN
225333
AKALILI IZZATY BINTI AWALUDDIN 226064

COMPANY PROFILE
BIMB Holdings Berhad (BHB) is an investment holding company, and

focuses its investment in Shariah-compliant business entities

It was established on 20 March 1997, and was listed on the Main

Market of Bursa Malaysia on 16 September 1997.

Through its main holding portfolio of Bank Islam Malaysia Berhad,

Syarikat Takaful Malaysia Berhad and BIMB Securities Sdn Bhd,BHB

Group serves million customers across Malaysia.
The company also has been acknowledged as the countrys premier

Shariah-compliant financial services provider.

Over the years, BHB has contributed significantly to the tremendous

growth of the Islamic financial industry in Malaysia.

BANKING

OPERATED
SEGMENTS
OTHERS

TAKAFUL

CORPORATE STRUCTURE

CAPITAL
Authorised Share Capital
RM 2,000,000,000
(2,000,000,000 ORDINARY SHARES OF
RM1.00 EACH)

Paid-Up Capital
RM1,588,679,214
(1,588,679,214 ORDINARY SHARES OF
RM1.00 EACH

GENERAL ENVIRONMENT ANALYSIS

POLITICAL
Regulation : Implementation of GST
ECONOMY
Depreciation of MYR
Inflation investment

SOCIAL
Strong brand equity Pioneer of Shariah-Compliant business entity
Human capital resource Talent worker
TECHNOLOGY
Online banking
i-Tap

ECOLOGY
LEGAL
Islamic Financial Services Act 2013

RATIO ANALYSIS
RATIO

2014

2015

RETURN ON ASSET

1.107%

1.069%

RETURN ON EQUITY

18.403%

16.585%

EARNING PER SHARE

35.64 cents

35.53 cents

PROFIT AFTER ZAKAT AND

TAX

RM
127,088,000

RM
210,968,000

YEAR

TASK ENVIRONMENT ANALYSIS

(LOW)
THREAT OF
NEW
ENTRANTS

(HIGH)
BARGANING
POWER OF
BUYERS

(MODERATE)
COMPETITIVE
RIVALRY

(MODERATE)
THREAT OF
SUBTITUTES

(MODERATE)
BARGANING
POWER OF
SUPPLIERS

SWOT ANALYSIS
STRENGTH

WEAKNESS

S1: High Reputation

W1: Cost structure

S2: Strong Brand Equity

W2: Competitive market

S3: Largest Islamic Banking Franchise

W3: Investment in research and development

S4: Strong and Supportive

W4: Tax structure

S5: Competent and Experiences

Opportunity

THREATS

O1: Technological Advancement

T1:Growing competition

O2: Globalization

T2: Fluctuation currency

O3: Asean Free Trade Area (AFTA)

T3: Terrorism

O4: World Trade Agreement (WTA)

T4: Economic Turmoil

O5: Population growth

T5: Natural Disaster

IFAS

T
O EFAS
W
S OPPORTUNITIES

O1: Technological
Advancement
O2: Globalization
O3: Asean Free Trade Area
(AFTA)
O4: World Trade Agreement
(WTA)
O5: Population growth

M
A
T
R THREATS
T1:Growing competition
Fluctuation currency
I T2:
T3: Terrorism
Economic Turmoil
X T4:
T5: Natural Disaster

STRENGTH
S1: High Reputation
S2: Strong Brand Equity
S3: Largest Islamic Banking Franchise
S4: Strong and Supportive
S5: Competent and Experiences

WEAKNESSES
W1: Cost structure
W2: Competitive market
W3: Investment in research and development
W4: Tax structure

SO Strategies

WO Strategies

S1 : (S3,O5)
S2 : (S4,O2)
S3 : (S1,O1)
S4 : (S5,O4,O5)

WO 1 : (W1,O1,O5)
WO 2 : (W3,O2,O3)
WO 3 : (W4,O4)

ST Strategies

WT Strategies

ST 1 : (S1,T1,T2)
ST 2 : (S4,T3)
ST 3 : (S4,S5,T4)

WT 1 : (W1,T1)
WT 2 : (W2,T4)

STRATEGIC DIRECTION
Using SO Strategy, product diversification can be

produces when we combine the strength and opportunity

which is Bank Islam Malaysia Berhad have strong brand
equity and technological advancement.
If BIMB can diverse their product, it will be more profitable
to the Islamic banking.
Using technological advancement, also can produce large
volume of product. It is because the product is bean
addiction to the consumers which they will use the Islamic
bank product over and over again.

OTHER RELEVANT INFORMATION

THANK YOU!!!