LIVELIHOOD INCLUSION OF RICKSHAW PULLERS

PROSPERITY AT THE BOTTOM OF THE PYRAMID

Introducing SammaaN
SammaaN Foundation established in 2007 works to systematize the working of Rickshaw
pullers by bringing them under one roof and modernize the sector with small, innovative
Trainingtheir
&
and meaningful changes helping the rickshaw puller to increase
earnings.
Development
Area of Activities :
Livelihood

Health Services

''SammaaN Foundation"

MISSION:
Our efforts revolve around an indispensable guiding light. It underlines our
motive as a social enterprise and serves as a benchmark for assessing our
approach and actions.
Our mission is to:
Empower the downtrodden
Create income opportunities for the unskilled

VISION:
This is the framework of our mission and describes what we need to
accomplish in order to continue achieving the desired change for different
stakeholders.
People: Be an amazing place to work where people are self
motivated to pull out

Rickshaw pullers Industry Scenario:

More than 10 million Rickshaws are in operation, 1% of Indias population

Everyone is feeding a family of at least five members.
5% of Indias total population (Including dependents)

Contributes 30% in Urban Transport

Most of them are seasonal migrants.

Issues:

Rickshaw the last means of livelihood and hence migratory. Not by choice.

With financial exclusion these subsidies are pronounced

No education and little skills

Lack of participation in public processes

They are surviving on bare minimum resources.

Roles & Needs

5.

Stakeholde
rs

Roles

Needs

Rickshaw
Operators and
their family

Driving force
Participation in Decision
making
-New design development
-Area of operation

Dignified life
Social Security
Financial security
Hygienic and nutritious food
Opportunities to develop

Society
/Community

Acceptance of operators and

new model of rickshaws
Creating space for operators
in the society

Safer and comfortable medium of local

transport
Value for money
Supply chain that can provide services at
their doorsteps.

Acts and regulations

Affecting socio-political
environment

Competent & responsible citizen

Active participation of rickshaw pullers
community in development activities

Acceptance of the medium

Active participation in
developing the business model
Joint decision making

Medium to reach bottom of the pyramid

Low cost medium of communication
Direct Participation in the social cause or
society development

Government
Business
Partners
(Advertisers,
insurance
companies,
banks etc.)

How we do it
After identification of the beneficiaries we engage in identifying various financing opportunities like:
Leverage Government policies which provide support to our model
Leverage Banking facilities
Direct intervention
Accordingly we initiate and engage Rickshaw pullers with Bankers in getting Bank loan for the Rickshaw

Our Banking Partners:

How we do it

The
Process

Rickshaws are parked at SammaaN rickshaw Yards managed by

Yard manager
Maintenance of Rickshaw is taken care of at the Yard, where we
hire Yard Mechanic

The process begins with daily log book entry at the SammaaN
yard
The log book records the IN time & OUT time of the Rickshaw
Log Book pullers
Maintenan It also records the consumption of inventory of goods which are
carried by the rickshaw puller daily and is put up for a weekly
ce
review to the panel

Our Separate team mobilizes in the installment

collection process
They educate them the importance of EMI payment by
Managing which only they can own the rickshaw
the
We assist banks in all possible ways in managing the
Repayment
repayment

How we do it
Inspiring
Be a owner of his own rickshaw
SammaaN provides :
Uniform, an identity card, Shoes ,First Aid Kit
It make them more presentable and learns to carry their pride

SPECIALIZED TRAINING:
Traffic Sense
Customer Service Orientation
Minor Repairs & Minor First Aid

Adding Value Beyond Financial Capabilities

How we do it
Earn more through value addition strategies like
Turning Rickshaws into mobile advertising medium and marketing vehicles promises
new earning avenues
Offering services like mobile recharge, newspaper or water to quench thirst builds
loyalty from passengers
Committed Advertising, selling and Distribution contracts from
etc.

10

How we do it
Impact
Additional savings by sharing the income from value added
activities
Providing free insurance and other medical care facilities
Health and Hygiene: Special arrangement with Local Doctors
Saving Habits : Initiating & Inculcating small savings
Education
: Introducing SammaaN Gyan
Income & Savings comparison of Rickshaw Operators
10
5
0

SammaaN rickshaw
Conventional rickshaw

11

ENTITLEMENT BENEFITS TO
RICKSHAW PULLERS

SammaaN Rickshaw

12

Battery operated Rickshaw

13

Experiment with Value Creation

We works for the community for value creation

which are intangibles
SammaaN organizes SammaaN Sabha for the
Rickshaw pullers and their families
We educate them and invites local MLAs and other
government official for open discussion
People get chance to raise their queries and have
clarity of thoughts
This helps them in instilling new confidence

SammaaN Sabha

SammaaN Milestones
14

2013 SammaaNs founder & Chairman selected as Mason MPA Candidate Class 2014 at HARVARD Kennedy
School, HARVARD University

2013

2013 25 battery-operated rickshaws hit the roads of Greater Noida on the 26th January 2013 in association
with Greater Noida
Development Authority

2013 Diversified its health services by entering in an agreement with NAS under NRHM for Advance Life
Support Ambulances in Bihar

2012

Vertical Diversification by incorporating health services and running Mobile Medical unit in various cities

2011

Ashoka Fellowship USA

2011

FORD Motor International Fellowship

2011 Part of small delegation whom US President Obama meet during his India Visit to exchange views
Indo-US relation and business

2010

2010 Invited for Presidential Summit scheduled on April 26 27, 2010 at Washington by the US President
Barack Obama

2010

Winner Business World Most Promising Entrepreneur Award

2010

Case shared with Harvard Business School USA

2010

Case shared with Stanford University USA

2009

Winner USIBC Award Washington, USA

2009

Founder has been selected for TED Fellowship, U.S.A 2009

2009 Founder has been selected for Asia Pacific Future 100 Asias Most Inspiring Young
Entrepreneurs and Social Change makers by FYSE, Beijing China

SammaaN achieved 5 Lakh registered Rickshaw pullers across India

on

CNN IBN Young Indian Leader Award