Company Profile

Hospicare Systems
(Group of Company with Muslim Trading Agencies)

http://www.mtakhi.c

http://www.mtakhi.c

About
Muslim Trading Agencies(MTA) established in the year 1970, spent
around 44 years in the field of Lab Diagnostics.
MTA have the distributions of different Principle like Randox, Binder,
Macherey Nagel Germany .
Mr. Masood Ahmed joined MTA as Marketing Executive in 1998 as his
family business and give strength to MTA for south region coverage.
Then Mr. Masood Ahmed established Hospicare Systems (Group of
company with Muslim Trading Agencies) in 2003 as a proprietor or owner
to cover the health sector.

Hospicare Evolution
Hospicare Systems sister concern company of Muslim Trading Agency
started their business in 2003.

We got the distribution BD Diagnostic System, and work as sole

distributor in the region.

Then got the sole distributions of Abbott Molecular, Wescor, Genesis,

MedtronicCovidien, Bbraun, Cardioline, BLT BioLight and with passage
of time Hospicare Systems evolve and expand the business in market.

Business/Product Portfolio
Muslim Trading Agency
Randox Laboratories UK
Bio-Chemistry analyzers, IQC, EQA, Bio Chip array analyzers, third party
reagents and 24-7 live online software.

Binder Germany
Oven, Incubators, Climatic stability chambers and other industrial
products.

Macherey Nagel Germany

Urine chemistry analyzers, urine strips and other rapid test devices.

Business/Product Portfolio
Hospicare Systems
BD Diagnostic System
Vacutainer Blood Collection Systems, Dehydrated Culture Media (Difco & BBL), Bactec
9000 Series (Blood Culture System),
MGIT 960 (Mycobacterium Growth Detection &
susceptibility testing), Flow cytometer, FALCON Lab ware
and Phoenix.
Haier China
Blood Bank Refrigerators, Pharmaceutical Refrigerators, Freezers 40C & 86C, Water
Baths, Laminar Flow clean benches
and Safety Cabinets.
Motic.( More Than Microscopy)
Binocular Microscopes, Trinocular Microscopes, Multihead Microscopes, Cameras

Business/Product Portfolio
Hospicare Systems
Abbott Molecular USA
Real Time PCR M2000rt with Extraction Systems m24sp / m2000sp, Complete
range of FISH, HLA products, Genetic Diseases, Molecular Pathology
Products(HBV, HIV, HCV, HCV Genotyping)
Wescor USA
Hematology and AFB Automatic Staining & Gram Staining Instruments , Sweat
Analyzers,
Genesis USA
Blood Bag Shaker, Sealer, Stripper & Plasma Extractor Instruments

Business/Product Portfolio
Hospicare Systems
Medtronic - Covidien USA
Ventilator (Puritan Bennett), Ventilators Newport, electrosurgery and vessel
sealer (valleylab), etc

Patient monitoring (Biolight)

Patient monitoring & CTG machines.

Business/Product Portfolio
Hospicare Systems
Cardioline Italy
ECG, Monitors, Stress Test, Holter system and Tele-medicine.

B-Braun-Germany
Infusion and Syringe Pumps.

Business Revenue & Market Share

The business revenue of Hospicare
Systems for the year 2015 is Approx.
5 billion Rupees
The market share of the product in
which we are currently dealing is
vary product to product but in
average we have the market share of
40 to 50 % of the total market share.

Main Cost Drivers In Current Operation

Marketing Cost
Office Expenses
Salaries and Fringe Benefits to Employees

Why Medtronic
Medtronic is world wide known brand and have very good quality
products & have professional team.
Aortic and Peripheral Vascular (APV) business is among the fastestgrowing divisions of Medtronic.
We already have distribution of some products of Covidien(CP, ES, VS,
HW, AM, AS, MN, SE, MT, VE, TM) which is now acquired by
Medtronic.
We have good experience working with Covidien as they have good team
and quality products.

Key Values
We provide good service to our customers.
Their needs are understood and considered in
every decision.
We work on low margin profit for customer
satisfaction and economy.
We have good customer relationship.
Quality Product.
Best value for prices and give complete
solution with economical and affordable
prices.
Maintain stock.

Well
established
Quality
distribution
Products
network
Key
Values
Brand
Recognition

Marketing
Strategies

Hierarchy
Masood Ahmed (C.E.O)

Sales

Service Support

Application support

DIAGNOSTIC
S

HEALTH
CARE

DIAGNOSTIC
S

HEALTH
CARE

Tanveer Alam (TAS)

Muhammad Kashif Chhotani

(Business Development
Manager)

Azam Shams
(Sales Manager)

Masab Ali
(Sales and Service
Manager)

Majid Khan (Service

Manager)

Tahir Iqbal
(TAS)

Imtiaz Parker (Senior

Sales Manager)

Kashif Hashmat (Sales

Manager)

Abdul Rehman (FSE)

Mansoor Sati
(FSE)

Madeeha Zafar
(TAS)

Baqi Bullah
(Product manager)

Faizan Khaliq (Sr.

Sales & Service
Engineer)

Ahsan Khan
(FSE)

Abdul Razzaq
(FSE)

Naveed Noor
(TAS)

Tabish Ejaz Malik

(Sales Officer)

Muhammad Razzaq
(Sales Officer)

Waleed Sultan
(FSE)

Danish
(FSE)

Zubair Hussain
(Sales officer)

Habib Hussain
(Sales officer)

Shahnawaz Channa
(Product Specialist)

Abdul Basit (Sales

& service Engineer)

Mohsin
(FSE)
Taha
(FSE)
Zikria
(FSE)
FSEs
Coordinator

FSEs
Coordinator

Contd
Abdul Rehman
(C.O.O)

Mr. Arsalan
(Operations
officer)

Ghulam
Hussain
(Import
Manager)

Saima Khan
(Accounts
Manager)

Muhammad
Azhar (Finance
Manager)

Farhan Ali
(Procurement
Manager)

Arshad Zaidi
(Billing Officer)

Yasir (Accounts
officer)

Zafar Kamal
(Cashier)

Ain Ullah Afridi

(Store keeper)

Gulzar (Billing
Officer)

Ayaz (Accounts
officer)

Irsa Hashmi
(Receptionist)

Tauseef Ur
Rehman
(Recovery
officer)

6 Staff supply
Chain

Javed
(Recovery
Officer)

2 office boys

Faheem
(Internal
Auditor)

Team Members

No. of Employees ( MTA and HS)

75
HOSPICARE SYSTEM (Dedicated Staff)
Business Manager
02
Sales Managers
05
Application Specialists
Sales Support Staff
10
Service Engineers
08
Accounts Managers
02
Supporting Staff
21

52

04

Core Competency

Teamwork
Our core competency is our team. We are team not individuals. We
achieve results through open collaboration where the talent of each
team member enable the greater success of the entire team. Teamwork
means that you work cooperatively and collaboratively with others to
achieve collective goals. You demonstrate teamwork when you work
within the dynamics of a group, show commitment to the teams
purpose and goals, Accept and provide feedback in a constructive and
considerate way, Share information and encourage others to do the
same, Support and motivate the group to perform at its best, Recognize
the role of conflict when appropriate, Build professional relationships,
Show accountability to the team and follow through on your
commitments, Work effectively with different personalities across a
variety of social and professional situations, Consider diverse, crosscultural perspectives and working styles .
.

Strength
Good quality product:
Medtronic have the best quality product worldwide.
Professional team :
We have dedicated professional team for medtronic product
Relationship with customer:
We are working on many other product as well so we have good
relationship with customers.

Weakness
The prices of Medtronic products are higher then other brands but this will
effect only for those customer who are price conscious.
Quality Product will overcome this weakness.

Marketing Strategy

We would position our self in good condition to market the products because
we already have good market share in the products we are dealing and have the
knowledge of market condition.

The strategy to promote the products by conducting Seminars and invites all
the concern persons and give them product knowledge and then take their
feedback after the Seminar.

Direct Marketing by visiting the Hospitals and meet concern persons.

Focus on major Private Institutes, Armed Forced Institute, Districts
Hospitals and by participating in Government Tenders

Marketing Activities
Participated in all major Conferences including Anesthesia conference.
Participated as a platinum sponsor in ICON 2014 & ICON 2016 organized by
Indus Hospital, Held at Marriott Karachi.
Participated in Anesthesia Conference 2014 in Karachi.
Exhibited in major conferences including DICE which occurred from 21-22
Aug 2015. This exhibition organized by DUHS.
Health Asia has just passed from 8-10 September 2015
in which, participated in Lab and Medical Section separately.

Benefits From The Opportunities

The (APV) products of Medtronic's is excellent to market on.
We are well prepared to get the benefits from the opportunities present in
this product because it is highly considerable in the market.
We have prepared a team with good marketing and interpersonal skills to
grab the market share.
Barriers are always present in the market to over come this we have very
good relationships with the customers through our service and teamwork
that will definitely help us to address the barriers.

Risk For Our Organization

There is always risks available for the organization when stepping towards
the new product and technology but the risks taking is the first step to
success .

Medtronic Risks
There might be the risk of sales target achieved because prices of the
products are slightly higher then others but Medtronic is worldwide known
and have quality products in the world having this reputation will help us
to promote Medtronic products in this market.
Competitors invest high budget on educational activities.

Support Required From Medtronic

Competitive Prices will help us to promote the products effectively.
Medtronic can support us by providing the trainings to our individuals.
Initially support required in form of FOC Products to build market.
Speakers/Trainers to demonstrate the products in Seminars.

Final Thoughts
We are marketers nationwide. We do planned & well-organized sales
promotions through high caliber trained field staff. We believe in dynamic
strategies of personal selling, regular mailing, and experts
lectures/demonstration, impressive Stalls at Exhibitions, frequent
advertisements, telephonic marketing, and preparation of high quality
promotion/display material & giveaways distribution.
We are registered with most of the Government Purchasing Agencies
through Tenders and enjoy a very good reputation in the world of trade as
well as amongst Medical Professionals. We also deal with Ministry of
Defense, All leading Blood banks , Atomic Energy Commission, Ministry
of Health, Research Institutes, Medical Store Depot (MSD). Where bulk
purchases are done for Bigger Institutions.

http://www.mtakhi.com/