Escolar Documentos
Profissional Documentos
Cultura Documentos
FORBES
GROUP 1
ABHIK PAUL | ASRAM JAMIL | GOPINEEDI SREEKANTH |
MOHANISH PHULBANDHE | KISHORE KHANNA | SIDHANT RAY
Key Values:
Hygiene
Taste
Clarity
Initial Cost
Source of water
24Hrs Electricity
Consumer Segments
Hygiene
taste
Urban Elite
tier 1
tier 2
high
Urban Elite
tier
1
high
tier 2
tier 3
tier 3
Middle
highclass
Middle
class
tier 1
tier 2
tier 3
high
Moderate
tier 2
tier 1
tier 2
tier 3
Moderate
tier 3
Moderate
WTP
service
Priority
Values
high
high
high
Hygein,
Service
high
high
Hygein,
Service
high
high
high
high
high
Y
Y
Y/N
Y
Y
Y/N
high
high
Moderate
high
high
Y
Y/N
Y/N
Moderate
high
high
Moderate
Product
CVPA
24Hrs Electricity
Trust with
Hygein,
Service
high
tier 1
clarity
aquagaurd
total RO,
fast
assistance
Trust with
aquagaurd
Y
fast
total
Y RO assistance
aquagaurd
Y/N
Trust, fast
booster,
assistance,
Aquasure
reliable,
RO
storage
Y
Springfresh
Y
Y/N
high
Taste,
clarity,
service
high
Taste,
clarity,
service
high
Taste,
clarity,
service
multi stage
Aquasure purification
UV
, reliable,
Y
durable
Y/N
multi stage
Aquasure
purification
Y/N
UV
, reliable,
durable
multi stage
Aquacare purification
RO
, reliable,
durable
lower
middle
claas
Taste,
Aquasure
affordabilty
How to Compete
Design
Delivery
Communication
UV technology
Direct Selling,
Retailing, Tie-ups with
real estate developers
Scheduled
maintenance visits
Adding logistical
support (calls,
maintenance
Healthier water,
healthier life
We worry about your
maintenance
RO technology
Direct Selling (initially),
Retailing
Adding logistical
support
Competitive Analysis
Proposition
Cost
(INR)
Technolog
y
Distribution
Channel
Target
Segment
HUL
(PureIT)
1800
Raisin
Middle income
Urban households
(Mass market)
Philips
India
Intelligent water
purifier
850012500
UV
Partnerships
Kent RO
Innovative healthcare
products that purify the
water we drink
1000014500
RO
IoN
exchange
Total environmental
solution
18000
RO
Retail Watermarts
Bottled
Water
12/ litre
Pre-packaged
Retail channels
Individual
customers
AquaGuar
d
Technological
leadership
580014500
UV
Direct Sales
Affluent Urban
Households
AquaSure
Greater Convenience
(No electricity and
running water)
1600
Raisin
Retail
Mass market
households