HM1018-MARKETING FOR HOSPITALITY TOURISM

DHM-1C
1.Dilraj Kaur
2.Himanshu
3.Gagandeep Singh
4.Satnam Singh
5.Gursharan Singh
6.Abhishek Mehta
DATE-03November 2016
lecturer: Mrs Rashmi Kulkarni

Objective
Increase customer retention
The method to improve the rating
Better restaurant operation
Grow market share

Table of contents

WHAT IS MARKETING ?
WHAT ARE THE MARKETING 4PS ?
NAME OF THE RESTAURANT
NEEDS, WANTS & DEMANDS OF KIDS
KIDS MENU
KIDS DRINKS MENU
KIDS ACTIVITIES
EVENTS
PROMOTIONS
STAFFING
REFERENCES

What is marketing ?
Marketing is a social and managerial process by which
individuals and groups obtain what they need and want
through creating and exchanging products and value with
others.
OR
Marketing is the activity, set of institutions and process for
creating , communicating ,delivering and exchanging
offering that have value for customers, clients , partner and
society at large.

MARKETING 4 PS

Name of Restaurant

ABOUT CHA CHA CHA

Cha Cha Cha is one of Singapore's oldest Mexican

restaurant serving fuss-free Mexican food in a
casual family-friendly environment in two locations:
the vibrant dining district of Holland Village and
Sixth Avenue off Bukit Timah Road.
This zesty restaurant has served many over 20
years. Popular dishes include our sizzling Fajitas,
warm tacos and big burrito with refried beans and
Mexican rice

NEEDS, WANTS & DEMANDS OF KIDS

It is a state of deprivation. Needs is the basic human requirement like shelter, clothes, food, water et

Advertisement
Newspaper
All the local and popular newspaper
should be focused upon to make the
restaurant popular and famous. Many
people read newspaper so when they
will see the ads there they can easily
know about us.

Television
Tv is the medium to reach a large
amount of people with the time of just
few seconds. So tv is also the main part
of our promotion

Social Media
Add the information in the
facebook , instagram , twitter. Some
people do not have a time to read
newspaper watch television so this
media is very effective . Be careful the
information must be correct and
purposeful.

Pamphlets
Distributing pamphlets near the schools
and mrt stations can also be very
helpful.

KIDS ACTIVITY

PAPER BAG PINATA

This is a very simple version of a Pinata making it a
suitable craft to do with large groups of childran. Its
much less messy then the paper Mache version.

KIDS ACTIVITY

PAPER PLATE SUN

IMAGES OF THE SUN are themes that appears
frequently in Mexican art
This is a simple craft made from a paper plate and a
childs hand print cutouts. These would surely add
to the Fiesta spirit when hung about the room!

KIDS ACTIVITY

MAKE MEXICAN FLOWERS

Need: Tissue paper in a variety of colours, scissors,
and floral wire or colored pipe cleaners.

KIDS EVENTS

ART CONTESTS FOR KIDSIt is held on first Sunday of every month from
10am to 1pm.
The colour should be free from any chemical
substances because sometime kids will eat.
There should be a recycle paper used in the
event.
Colours should be a pencil or crayon foam.

KIDS EVENT

LITTLE CHEF CONTEST

Cheese Quesadilla

Ingredients
4 (10-inch) flour tortillas
1 cup grated cheese, sharp Cheddar or
Mexican blend
4 tablespoons butter
Sour cream, for garnish
Salsa, for garnish
Guacamole, for garnish

Directions
Lay the tortillas flat on a cookie sheet. Sprinkle some of the
cheese on 1 half of each tortilla. Try not to get it too close to
the edge. Fold the tortillas in half over the cheese to make a
half-moon. Warm a skillet over low heat and add 1 tablespoon
of the butter. Add the tortilla to the skillet and cook until it is
lightly brown, about 2 minutes. Using a spatula, gently lift the
edge so you can check. When 1 side is brown, turn the tortilla
over and cook the other side until brown and the cheese is all
gooey. Use a spatula to transfer to individual plates or a large
platter. Repeat with remaining butter and tortillas. Top them
with the sour cream, salsa and guacamole.
Cook's Note: Ask your adult helper to help you to put the skillet
on the cook top and turn the heat to medium.

Make sure safety precautions should followed.

Provide a safety apron, chef caps and Gloves should be provided to the kids.
It should be on 2nd Sunday of every month from 4pm to 6pm and certificates
Should be given to the kids for their encouragement.

KIDS EVENT

FANCY DRESS CONTEST-

It should be held on last Sunday on every month at

1pm to 4pm.
Dresses should be affordable and comfortable.
Dresses should be themed on roll models which
children like to being more as compare to others.
When they perform there should be a picture
clicking and after the contest give them picture
frame and
Certificate to make them more
Confident in future.

Promotion

Happy hours for kids- organise one day a week

when children will be able to get their favourite
dessert or a delicious fresh juice for free.
Reward children who score goods grade in their
school with free toys.
Sunday all day: let the meals be free for the
children below 10 years
Celebrate Birthday with us Get Birthday cake
Freeee.

PROMOTION
There should be happy wheel
Discount offer once a day in every
Week. There should be a great
discount on kids food or drinks . If
kids will get more and more discount
on their foods then they will visit
again and again in your restaurant.

Staffing
AGE GROUP- Age group of kids friendly restaurant should be up to 21
yrs.
Male Staff 2 And Female Staff 3
STAFF REQUIREMENTS
The staff must be kids friendly must be kids lover.
Staff must provide them service with a warm welcome.
Staff should be well trained for all the additional demands , prepare
the staff for any incidents.
Staff should have a diploma of hospitality management .
Staff should have command on english language.
Small team wearing cartoon costumes can be assigned in welcoming
staff.

REFERENCES
http://www.chiquito.co.uk/menus/kids-and-young-adults-menu
http://www.foodnetwork.com/recipes/paula-deen/cheese-quesadillas-re

cipe.html
http://chachacha.com.sg/
https://www.google.com.sg/search?espv=2&q=kids+menu+mexican&oq=k
ids+menu+mexcian&gs_l=serp.1.0.30i10k1.2989.13316.0.14826.8.8.0.
0.0.0.436.1221.0j5j4-1.6.0....0...1c.1.64.serp..2.2.613...0.Sm2W
AQKms40
https://www.google.com.sg/search?q=kids+drink+menu&espv=2&
source=lnms&tbm=isch&sa=X&ved=0ahUKEwji-6DVs4vQAhXKOY8KHb6
xBOUQ_AUICCgB&biw=1366&bih=662
https://www.google.com.sg/search?espv=2&biw=1366&bih=662&tbm=isc
h&sa=1&q=kids+event&oq=kids+event&gs_l=img.3..0l10.12240.14418.0
.15159.10.10.0.0.0.0.239.1313.0j4j3.7.0....0...1c.1.64.img..3.7.
1302...0i67k1.BCHfhLSHTb4
https://www.google.com.sg/search?espv=2&biw=1366&bih=662&tbm=isch
&sa=1&q=kids+promotion&oq=kids+promo&gs_l=img.3.1.0l4j0i5i30k1l3j