TRADITIONAL MEDIA

Jessica Ewles

WHAT ARE WE TRYING TO

PROMOTE?
With our Digipack if we were going to promote it within a record
store then we would choose HMV due to this being the most known
place for our target audience. In addition due to Digipack being
seen as a luxury item and something which only collectors have.
In relation with this then this means that collectors stereotypically
go to record shops such as HMV to collect this item leading to this
being the best place to exhibit our Digipack.
Another place in which we will look into placing our Digipack could
be by the tills at shops. This is known as point of sale due to this
draws people to purchase the good whilst waiting as its there. As
well this also gets a load of people to just see the product which
helps to raise awareness towards people due to it grabbing their
eye.

BENEFITS AND DRAWBACKS OF USING

TRADITIONAL MEDIA

NEW MEDIA

HOW ARE WE USING NEW

MEDIA?
New media is known for having things available on different forms of electronic communication
including social media.
For our music promo then then this would be a good method of exhibiting it due to this
generally being what our target audience look into and are on more. We would place of music
promo on iTunes and use convergence by incorporating a digital copy of our Digipack when
you download out single encouraging people to go and do this. In addition we would look into
using social media such as Facebook to exhibit our media promo. This would then allow us to
reach out to majority of our target audience due to this being something which they are all on
constantly. In addition from gaining research for our final cut we have seen how Facebook is a
good method which is something which we want to happen. Another method of new media
which we could look into could be on a band website. This means that loyal and true fans
would look on this for the latest news which would include the exhibit of our music promo. This
would mean that a large number of people wouldnt get to see this due to them not following
us putting us to a disadvantage.
With our Digipack then we would exhibit this through the use of digital booklets like previously
mentioned. In addition this would allow us to spread this across the internet encouraging more
people to look at it and purchase this.

ADVANTAGES AND
DISADVANTAGES OF NEW MEDIA

HOW HAVE WE USED MEDIA

CONVERGENCE IN ORDER
TO PROMOTE OUR BAND?
Media convergence is the merging of mass communication outlets such as
the internet and the TV through various digital media platforms.
In relation to our music promo then I believe that we have used media
convergence well in order to promote our band. This was done effectively
through the exhibition methods which we used and how these reached our
audience. Through us using a wide variety of different techniques then this
has allowed us to reach a large audience which is something we needed to
do in order to make our promo and other tasks all be a success.
The use of smart phones has also allowed us to carry out technical
convergence due to these having the ability to access the internet, social
media sites in addition to online adverts. In addition most of our target
audience all have access to a mobile phone meaning that this is easily
access able which is something which we want.