ABP Group : Management

Information System

Presented by :
Rikesh
Bhattacharyya

The progress of
Started as a newspaper in 1876
by Tusharkanti Ghose and his
father Sisir Kumar Ghose
Anandabazar Patrika was
relaunched in 1922. (ABP
Group was founded)

2012

With eleven publications and three

news channels, ABP is one of the
oldest Media Moghuls in India

Major Business Processes and Functionality

Anandabazar Patrikais an Indian Bengali language newspaper founded in

1922 by ABP group. According to an Indian readershipsurvey, it is the
only major Bengali newspaper in India and has an average issue
readership of 5.8 million.
Along with daily newspaper it also publishes the periodicals, books. The
company is operated through different sales areas and printlocations.
ABP group has evolved into amediacorporation that has eleven premier
publications, three 24-hour national TV news channels, one leading book
publishing business as well as mobile andinternet properties.

CRM
With an average issue
readership of 5.8 million, and
more than that viewership of
news channel , it is very
important to keep the
customers relationship at the
very best.

Sales & Distribution

Marketing

Being a publication
house, sales and
distribution plays an
important role in the
company. They have a
strong supply chain and
thus Supply Chain
Management is very
important

Marketing is an integral
part of any media
house. Consumer based
insights from marketing
research in very
important

Major Business Processes and Functionality

Technology &
Software

CRM

Sales & Distribution

Marketing

Major Business Processes and Functionality

Impact on business

CRM
1. End
user
satisfaction
and
confidence
with
effective SAP business
suit
to
manage
customer relationship.
2. Helped ABP to stay
connected
to
customers
in
all
aspects as it is very
user friendly, easily
customisable and fully
integrated.
3. Increase
in
Net
Promoter Score by
7% and Customer
Effort
score

Sales & Distribution

1. Extensive
S&D
functionalities which
enabled
ABP
management
to
analyse the information
proactively
and
increased
strategic
decision making.
2. Reduced
time
for
month
end
processing to allow
the
business
toclosequickly
and
efficiently.
3. Reduced the S&D
cost by 20% post
implementation

Marketing
1. Marketing
functionalities
which
enabled
ABP
management
to
analyse the information
proactively
and
increased
brand
awareness, strategic
decision making.
2. Use of Social Media
and other platforms to
gauge
customer
sentiments
and
involvement
and
come
up
with
marketing insights and
provide
basis
for

Competitor Analysis

KPI Comparison

CRM

Customer
Retention 5%
New Customers
2.5%

Customer
Retention 12%
New Customers
4.3%

Customer
Retention 9%
New Customers
3.25%

S&D Cost
3.6%

S&D Cost
8%

S&D Cost
6.7%

Brand
Awareness
3%

Brand
Awareness
10%

Brand
Awareness
8%

Sales & Distribution

Marketing

Major Business Processes

Improvements

CRM

The whole
customer life
cycle should
be integrated
for a better
Customer
Relationship
Management.

Sales & Distribution

Analytics can
be used for
better
results.

Marketing

Frequent
surveys and
the analysis
of these
results should
be
incorporated
for better
marketing
insights and