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The Information
in this case
study is
Fictional and
was made up for
this exercise!
Management History
Whats Good?
The location is well known and seems to surpass the break even point
because the information states the business make good profits.
Ethics
What is Good?
There is a clear corporate culture set that customer satisfaction is a must.
Plan to Improve
The owner must stop their poor working habits and begin taking action. They must ensure
their employees are motivated to work because if the employees arent happy and a rude
customer comes to order, they may not always respond the nicest way which could cost the
company business. If word got out to media that the business was not very ethical it could
endanger the good customer satisfaction reputation the owner once had. Instead the owner
should go around the business asking employees how they are, and how much they mean to
the business, as a teenager who has worked in some unmotivating environments, I can
honestly say when the business owner thanks you for your work it makes you want to work
for them even more.
I also believe in terms of the relationships in the workplace I believe that they should not be
forbidden but he owner should set strict guidelines such as having no cell phones or making
sure two partners arent missing work the same days to spend time together.
In terms of the environment it is a good idea to promote the ethical involvements the
business has with the environment. It is proven companies with good ethics have more
business so advertising anything they do could increase business as well.
Corporate Culture
What is Good?
Again the company has established a good corporate culture hat the customer must come
first.
Lack of Diversity
1 Mexican worker
Rest are white people
Only 1 male cashier (First
male cashier in 7 years)
International Business
What is Good?
This is a
international
franchise
13,000 outlets
79 different countries
66% in the USA
99% are privately
owned
In Latin America, Burger
King delivers to doors.
Customers seem to be
mostly white
Entrepreneurship
What is Good?
I believe there is nothing good.
The store keeps track of scheduling, sales, left over food, and payroll.
What Can be Improved?
Scheduling
Sales
Amount of leftover food
Payroll
Company
Information/Payment
Systems
The owner could improve how the data is tracked to ensure no theft is taking place at the
business.
The payments should be done by direct deposit.
Scheduling should be done on a online documentation site where information cant be lost.
A check list should be established to create guidelines for employees to avoid chaos.
Plan to Improve
The owner of this store should concern themselves about the data that they are being
given. If managers are the only ones who see the numbers then they could be altering the
schedule to benefit the managers, lying about sales to possibly increase payrolls, and
even stealing leftover food. The owner needs to hire financial accountant they can trust or
investigate the data themselves to prevent embezzlement.
I believe the company should start scheduling on a computer and switch their payroll
scheme to direct deposit. I say this because this way the owner can know exactly how
much money is going in and out of the store. Once the owner tracks the data and
scheduling online they can accurately calculate how much money they should be spending
on a daily basis. Tracking the data online is a safe way to make a budget because
managers wont be able to erase or add something to a sheet of paper. Also direct deposit
avoids legal issues because some employees claim they never got or lost cheques which
can also alter payroll or end in a lawsuit.
The world is turning digital and people are selfish. Knowing some employees are not
happy at the workplace who says they wouldnt change statistics to make a few more
dollars.
The owner provides a plan to their employees that all are aware of.
The companies results are being calculated daily to provide accurate data.
Always have stock/inventory.
No discipline or reward
systems present
Contracts are not signed
SWOT Analysis
What is Good?
Weaknesses
Strengths
Well known
Great Location and parking
Low Prices
Good deals
Inconsistent
Slow service
Managers are not trained
to deal with difficult
situations
Opportunities
Busy intersection
Room to expand
High Protein diets good
for burger business
SWOT
Threats
Competitors are very
competitive
McDonalds and Wendys
dominate the industry
The business could advertise a lot more to help beat out competitors that are trying to achieve
monopoly.
Plan to Improve
A proper training procedure needs to be dealt with immediately, improperly trained employees leads
to chaos in the workplace. The owner needs to train all employees upon employment to prevent
mishap, This means ensuring everybody feels safe and confident fulfilling their responsibilities. All
employees including managers should be trained on dealing with all possible scenarios at Burger
King. If a new problem arises the employee who resolves it reports their findings in the book I
mentioned earlier. That way you can have an organized training process making all employees
educated on the workplace improving efficiency (such as slow service).
The business is located on a busy intersection and has room to expand, with Wendys and McDonalds
dominating the industry it would be a very wise idea to advertise the business. The store owner could
buy a billboard which could be placed along the street; this will attract more customers to the store. I
believe at this point in time the owner should not expand his business, purchasing another Burger
King could put the owner in debt. Although it is believed the owner is very wealthy, I think this store
has enough problems as it is and opening another one could create more issues and even put the
owner in bankruptcy.
Strategic Management
What is Good?
The business has a goal.
There are competitors but this brings attention to the fast food industry.
What Can be Improved?
The business needs to promote their name to become as popular as Wendys
and McDonalds.
Begin offering meals other than high protein to increase customer base.
Plans to Improve
The business seems to be doing well but rival competitors seem to be owning
the market this is known as a duopoly. Burger Kings needs to build a website,
get a billboard, and produce some commercials to raise customer awareness.
The fast food industry is declining so knowing this the business should take
advantage of this opportunity. Menu changes involving lower protein foods
that have a lot less cholesterol could greatly benefit the business because
they have another point to add to the list of core competencies. If the product
being offered failed the store owner would just stop ordering it but if it
succeeds it could potentially make a lot of profit.
By following these instructions I believe the business can beat out
competitors.
Organizational Structure
What is Good?
Owner
Head
Manager
Manager
Cashiers
Cashiers
Manager
Cleaners
There are managers for every aspect of the store to assist in training
and managing the groups.
Manager
Cook
Cook
The owner could remove the head manager and take on that
responsibility themselves.
The owner should add a financial accountant to the organizational
structure.
Plan to Improve
The owner must remove the head manager from their business. By
doing this you eliminate an unnecessary paycheck and confirm that
the statistics being provided are accurate and havent been
tampered. A
I believe a financial accountant could greatly benefit the corporation.
The store wouldnt even lose money because they have removed the
head manager but would get much more use out of a professional
budgeter. Having a financial accountant would allow the other
managers to perfect their job and training skills since they wont
Leading/Leaders
What is Good?
A training program is established to inform employees on their expected duties.
An orientation manual also exist to assist employees.
The managers at the store do have leadership qualities and ensures employees are on task.
Training:
Leading:
The amount of training each employee gets needs to be changed so everybody has the required
training.
The owner must make sure all employees are given their orientation manual in case they have
any questions.
Managers should be re-trained to fix the customer service issues. They also should not be
condemning employees or gossiping at the workplace.
Plans to Improve
The owner should be ensuring that all training is done correctly. Having the required training
assists staff members in completing their tasks efficiently. If members are being shorted their
training there is a much higher chance of conflict. The owner should also be giving out
orientation manuals to every employee so they can be up to date with all changes being
happening at the store. Once they have all the training they will be effective team members
increasing motivation at the company as well since everybody knows what their doing.
I believe a big problem in this store lies in the management, many managers are lazy and
ineffective leaders. The store should retrain managers on how to deal with social interactions
whether it be customer or employee and they need to be trained not to publically humiliate
employees as it diminishes their motivation factor. They also must not gossip about other
employees or face consequences such as termination because all drama in the workplace does
is divide co-workers causing an impact on employee satisfaction, customer service, and
customer satisfaction. By retraining managers on their skills you can provide current
management methods that will improve productivity.
Motivational Theory
What is Good?
When
Burger
King Welland
failed their health and In terms of the safety I believe this is a result of a lack of training,
employees should be trained how to properly sanitize and do
job with caution to prevent the spread of bacteria. By doing
safety test the last time there
this the store can stay clean because cleanliness should be added
to there corporate culture. In todays society media can destroy a
they came in
business and a health violation is a great way to do it; if a
customer was ever sick at the stores fault this could negatively
impact how ethical the business really is which could lose many
sales.
The End
BY CODY MCKEOWN