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CONFIDENTIAL
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Factors
1-2 yrs
3-5 yrs
5-7 yrs
Stringent environmental
regulations
Population growth
Change in the government
Rising production of
natural gas
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ANSOFF MATRIX
Products
Existing
New
Market
Product
Penetration Development
New
Markets
Existing
Market
Diversification
Development
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ANSOFF MATRIX
Existing
New
Existing
Market
Penetration
Product
Developme
nt
New
Market
Product
Market
Developme
nt
Diversificati
on
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Low
Market Growth
High
BCG Matrix
Low
High
Market Share
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70% Agreed
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10
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100
90
%
80
%
70
%
60
%
50
%
40
%
30
%
20
%
10
%
%
25 %
Take mobile-elearning
30 %
52 %
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60 %
12
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25 %
Take mobile-elearning
30 %
52 %
Take mobile-elearning
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60 %
14
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Features
Product 1
Product 2
Product 3
Feature 1
Feature 2
Feature 3
Feature 4
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Features
Product 1
Product 2
Product 3
Feature 1
Feature 2
Feature 3
Feature 4
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6
5
4.3
4
3
2
Revenues (millions)
4.5
4.4
3.5
2.4
2
2.5
2.8
1.8
1
0
2013
2014
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2015
21
6
5
4
3
Revenues ($m)
4.5
4.4
4.3
3.5
2.4
2
2.5
2.8
1.8
1
0
2013
2014
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2015
22
50
40
30
<21
30%
20%
10%
Male
0%
10%
20%
30%
Female
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Item
Region
Sales
Item A
West
2834
Item B
West
3425
Item A
East
6345
Item C
North
4675
Item C
South
3222
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Dealer Performance
100
Gold
Club
95
90
85
80
75
70
Jan
Feb
Mar
Apr May
Jun
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Jul
Aug Sep
Dealer Performance
100
Dealer B
95
Gold club
90
Dealer A
85
Dealer C
80
Silver Club
75
70
Min Target
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4.5
4
3.5
3
2.5
1.5
1
0.5
0
Category 1
Category 2
Series 1
Category 3
Series 2
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Category 4
Series 3
27
Ladder to Success
STEP 1
Focus on
the core
values
STEP 2
Increase
employee
motivatio
n
STEP 3
Strengthe
n sales
and
marketing
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STEP 4
Improve
Key
Performin
g
Indicators
(KPI)
STEP 5
Create
customer
satisfaction
and
shareholders
equity 28
PUZZLE 4 Components
MARKETI
NG AND
SALES
HR
FINANC
E
CUSTOM
ER CARE
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zzssss
GOA
L
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