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CONFIDENTIAL

One Cause Multiple Effects


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CONFIDENTIAL

One Cause Multiple Effects

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Factors affecting the market


Impact

Factors

1-2 yrs

3-5 yrs

5-7 yrs

Stringent environmental
regulations
Population growth
Change in the government
Rising production of
natural gas

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ANSOFF MATRIX
Products

Existing

New

Market
Product
Penetration Development

New

Markets

Existing

Market
Diversification
Development

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ANSOFF MATRIX

Existing

New

Existing

Market
Penetration

Product
Developme
nt

New

Market

Product

Market
Developme
nt

Diversificati
on

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Low

Market Growth

High

BCG Matrix

Low

High

Market Share
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70% Agreed

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100
90
%
80
%
70
%
60
%
50
%
40
%
30
%
20
%
10
%
%

25 %

Take mobile-elearning

30 %

Take multiple online


courses

52 %

Take elearning for personal growth

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60 %

Take courses on laptops

12

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25 %

Take mobile-elearning

30 %

Take multiple online


courses

52 %

Take mobile-elearning

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60 %

Take courses on laptop

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Features

Product 1

Product 2

Product 3

Feature 1

Feature 2
Feature 3
Feature 4

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Features

Product 1

Product 2

Product 3

Feature 1

Feature 2

Feature 3

Feature 4

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6
5

4.3

4
3
2

Revenues (millions)

4.5

4.4
3.5

2.4
2

2.5

2.8

1.8

1
0

2013

2014

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2015
21

6
5
4
3
Revenues ($m)

4.5

4.4

4.3

3.5
2.4
2

2.5

2.8

1.8

1
0

2013

2014

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2015
22

Age Comparison Male Vs Female


>70
70
60
Age (Years)

50
40
30
<21
30%

20%

10%

Male

0%

10%

20%

30%

Female

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Item

Region

Sales

Item A

West

2834

Item B

West

3425

Item A

East

6345

Item C

North

4675

Item C

South

3222

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Dealer Performance
100
Gold
Club

95
90
85
80
75
70

Jan

Feb

Mar

Apr May

Jun

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Jul

Aug Sep

Oct Nov Dec


25

Dealer Performance
100
Dealer B
95

Gold club

90
Dealer A
85
Dealer C

80
Silver Club
75
70

Min Target

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4.5

4
3.5

3
2.5

1.5
1

0.5
0

Category 1

Category 2
Series 1

Category 3

Series 2

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Category 4

Series 3
27

Ladder to Success

STEP 1
Focus on
the core
values

STEP 2
Increase
employee
motivatio
n

STEP 3
Strengthe
n sales
and
marketing

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STEP 4
Improve
Key
Performin
g
Indicators
(KPI)

STEP 5

Create
customer
satisfaction
and
shareholders
equity 28

PUZZLE 4 Components

MARKETI
NG AND
SALES

HR

FINANC
E

CUSTOM
ER CARE

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zzssss
GOA
L

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