AUDIENCE PROFILE

ETHNICITY
For our documentary we believe that we would attract a
wide range of people from different ethnic backgrounds.
We believe our documentary would attract a vast amount
of different ethnic backgrounds because of how social
media has become a global sensation and is an attractive
part of cultures from across the globe. We further believe
this because of the research we have conducted and how
we have found that the usage of social media is
increasing.
We also believe that we will attract a range of ethnicities
because the problems that come from documentaries
affect different ethnicities. Cyber bullying and cyber
stalking is becoming more of a problem due to the
increase in usage, availability and range of social media
applications that are available. therefore a range of people
will want to watch the documentary to see whether it
delves into the topic of cyber bullying and the solutions
that are available.

GENDER
We believe that our documentary will attract both genders.
However, we believe we will mainly attract females due to the
subject matter being more attractive for them to consume.
We believe we would get both genders because the addictive
aspects of social media will affect both genders, yet we believe
that our documentary would attract a more female orientated
audience because females use of social media is more likely to
bring more of the negative aspects of that come from continuous
social media usage. These include activities such as rude
messaging and cyber bullying. They therefore may look at the
documentary for advice, especially considering females usage of
social activity issued more on a judgement basis such as posting
picture online.
For example, a study published on 26 may 2016 that was
conducted by the demos think tank concluded that 50% of
misogynistic tweets are made by females. This led twitter boss Jack
Dorsey to say that tackling abuse was a priority on his social media
platform.

CLASS

AGE
We believe that our documentary will mainly draw in the audience that
the documentary is trying to represent- 16 to 19 year olds.
We believe that we will entice a younger audience because of how the
majority of the people that were involved within the documentary were
of a similar age. We therefore believe that we will bring in a younger
audience as they will be able to relate more to the youthful
representation we create within our documentary and thus would prefer
to watch our documentary as they will recognize more of the problems
and will learn solutions that are facing youngsters when it comes to
social media.
Furthermore, we do believe that we could bring an older audience,
however we believe the older audience will be restricted to parents
whose children fit our documentaries demographic. We believe that
parents may watch our documentary to inform themselves on how
social media is being used by the current millennial generation and what
the problems are how they can be solved. They may also use the
documentary to understand why younger people use social media and
why they like and hence why they use it at such alarming levels.
Furthermore, other adults that work with children of the documentaries
demographic may use the documentary to absorb information. This may
be because the students may be more expressive in their views within
the documentary than they are with teachers. This may allow teachers
to understand situations that involve social media better and may be

We primarily believe that our audience will bring

in a middle class background however we
believe that people from all class backgrounds
will take an active interest to our documentary.
The working class may use social media less
than the upper and middle class., however they
may suffer more bullying because of their low
income economic status.
However we believe that our documentary would
bring in a varied audience. This is because we
didnt go out of our way to represent any
particular class background and therefore we
dont think it will affect our audience.