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- Mood-o-Tronix Ltd.
Future CEOs who started the Company:
Mood-O-Tronix Ltd.
Smriti Chopra
10DM-156
Srikanth Konduri
10FN-109
Sumedha Nanda
10DM-159
Tushar Gupta
10DM-168
Vinayak Saksena
10HR-046
Willie Ahuja
10IB-064
MOOD-OTRONIX Ltd.
INTRODUCTION
Mood-O-Tronix Ltd.
Electronics
Start-up
Company
Punch Line:
Express Thy
Emotions
Variety of
products to be
based on a novel
Mood-O-Tronix Ltd.
Mood-Expressing Products
T-Shirts
Bracelets
Chain
and
Lockets
Mood-O-Tronix Ltd.
Introvert Individuals
Cant Express Your
Feelings
Girlfriend starts hanging
out with some other guy
One Stop Solution
EXPRESS THY
EMOTIONS
Mood-O-Tronix Ltd.
5)
Advertising
4) Define
Marketing
Mix
2) Analyse
The Market
3) Analyse
the
Competitors
Mood-O-Tronix Ltd.
Mood-O-Tronix Ltd.
Mood-O-Tronix Ltd.
Mood-O-Tronix Ltd.
Mood-O-Tronix Ltd.
Mood-O-Tronix Ltd.
New Product
New Market
Fruitful Strategy: Product
Development and
Diversification
Market
Mood-O-Tronix Ltd.
Product
Existing New
Product
Developmen
Existing Penetration t
Market
Developme Diversificati
nt
on
Market New
Mood-O-Tronix Ltd.
Promotio
n
Place
Price
Product
Mood-O-Tronix Ltd.
3 Mood Based
Products
T
C
U
D
O
PR
T-Shirts
Bracelets
Chain and Lockets
Changing Color
according to mood,
Concept:
Mood-O-Tronix Ltd.
Moods vs Colors
COLOUR
MEANING
Red
Anger
Blue
Coolness
Black
Stress
Grey
Brown
Restlessness
Amber
Mixed Emotions
Pink
Red
Orange
Daring
Yellow
Creativity
Green
Calm Mood
Purple
Passion
Mood-O-Tronix Ltd.
CE
I
R
P
Mood-O-Tronix Ltd.
E
C
A
PL
Target Customer:
YOUNGISTAN
Target Place:
Metropolitan cities,
High End Markets,
Markets Near
Colleges/Universities
Mood-O-Tronix Ltd.
Luxury Product
Promotion for product
as well as the Brand
Establish Brand
N
O
I
T
Recognition
O
M
O
R
Different Modes of
P
Advertising
Form of
Communication
Advertising
To Sell/or Build
a Brand
To Persuade an
Audience
Mood-O-Tronix Ltd.
Conventional
Non-Conventional
Forms of
Advertising
done
Mood-O-Tronix Ltd.
CONVENTIONAL ADVERTISING
PRINT MEDIA
Mood-O-Tronix Ltd.
Mood-O-Tronix Ltd.
Mood-O-Tronix Ltd.
NON-CONVENTIONAL
ADVERTISING
INTERNET
ADVERTISING
VIDEO
ADVERTISING
Facebook
Twitter
Blogspot
Orkut
Advertisements
could be
customised
according to the
target segments
INTERNET
MARKETING
Advantage:
Accessed by
people of
various age
groups
Very efficient
way
Mood-O-Tronix Ltd.
VIDEO MARKETING
Mood-O-Tronix Ltd.
THANK YOU