Escolar Documentos
Profissional Documentos
Cultura Documentos
Recap of What
We Covered Last Week
Everyone is doing it
Vote early and often
Building a following
Sustaining momentum
What it is:
Thoughts on how to use social media to
support and promote what you publish
Engagement
Design
Do all three
and you are
marketing
successfully
Visibility
Publicity
Advertising
Events
Guest posts
Give aways
Interviews/podcasts
Everyone is Doing It
74% of online adults use social networking
sites
71% of online adults use Facebook
23% of online adults use Twitter
26% use Instagram
28% use Pinterest
28% use LinkedIn
Building a Following
There are many ways to build a following
find the one thats right for you
You can even buy a following on media like
Twitter if this is really what you want to do
Most people find that letting a following build
naturally conveys the best long-term benefits
Remember that social media following is a
very ephemeral thing (Un-friending, Tweepie,
etc.)
Sustaining Momentum
Building a following on social media carries an
implicit obligation to stay with it!
As one indication, Twitter tells you when a
persons last Tweet was and Tweepie keeps
score too
You want to make social media your servant
not your master
Recognize that there are dangers that come
with this http://www.georgegaldorisi.com/wholikes-you
E-mail
Blogging
Facebook
Twitter
Text Messaging
LinkedIn
Pinterest
Instagram
E-mail
Blogging
Facebook
Twitter
Text Messaging
LinkedIn
Pinterest
Instagram
E-mail
E-mail remains the most personal of all types
of media we use except perhaps the phone
Since it is asynchronous in time, it lends itself
to you just launching something at any time
You can also create multiple lists for various
communities of interest
Many people you e-mail expect a reply when
they e-mail you and the clock is ticking
Know the rules of the road
Learn how to handle your in-box
Blogging
Your blog is typically your stream of
consciousness of content you want to share
with the world
Its not just about getting people to look at your
blog once, its about getting them to come back
to it
Use the Goldilocks approach to blogging not
too much, not too little by remembering what
you like
It always helps to periodically build on material
youve blogged on before
Facebook
Having at least a decent Facebook page is
an expected attribute for any professional
In much the same way as your website,
your Facebook page should balance
content and sizzle
Be judicious regarding who you follow it
can overwhelm your e-mail inbox
Facebook is a great opportunity to engage
both your left and your right brain
Twitter
In some ways, Twitter is todays news
ribbon in Times Square
Twitter enables you to redistribute content
that you find and want to share
Twitter provides a great opportunity to
drive people to your website
Exercise caution and dont over-market
on Twitter people can easily see through
this
Slides Posted:
http://www.georgegaldorisi.c
om/
E-Mail
george@georgegaldorisi.com
Course Recap
Why Write?
First - and Essential - Steps
Non-fiction - The Hungry Market
The Great American Novel
Establishing an Online Presence
Social Media - Challenges and
Opportunities
Seminar Three:
Non-Fiction - The Hungry Market
Seminar Four:
The Great American Novel
Great or not-so-great? What you need to
know getting started
Mainstream or genre? Which way should
you go?
Defining your audience and picking a
voice and point of view
Getting the sale
Seminar Five:
Establishing an Online Presence
Seminar Six:
Social Media-Challenges and
Opportunities
Everyone is doing it
Vote early and often
Building a following
Sustaining momentum