Você está na página 1de 22

Strategic plan for BITET

Kanaparthy

Introduction
BITET is a research and development company

that primarily operates in India.


The organization was developed on the base of
providing research and development services to
several small and medium scale organizations
located in India.
The services offered by the organization include
critical
evaluation
of
the
opportunities
organization has in the market, developing
portfolio of innovative ideas, providing market
research services, providing product testing
services and consulting services.

Scope of the Project


The scope includes accomplishing the

following tasks:
critical evaluation of problem experiencing

by the organization
developing alternative solutions to resolve
the problems
development of business strategy and
strategy implementation planning
identifying risks and risk mitigation strategies
providing appropriate recommendations and
solutions to the organization

Background of project
The organization was formally established in the year

2016 February, from last eight months the organization


is experiencing the same kind of feedback from the
targeted customers. The problem they experiencing is
related to privacy and security, and trust on external
entity to support the R&D business prospects.
The organization has developed the various marketing
and promotional strategies that were able to attract
the organization but was failed to satisfy the customer
expectations. This shows that that is a need for
improvements in business strategies, marketing and
promotional strategies, and communication strategies
that has to be adopted by the organization.

Potential causes of problem


First is Business clients are not happy to outsource the

R&D activities.
BITET is a start-up company, lack of experience in the
field reducing opportunities of the organization and its
trust
Organization mostly depending on visiting business
entities and promoting about it. Such strategy is
ineffective in targeting the customers.
Inability to use advanced technology is another
important drawback and organization has to concentrate
on it.

Relevant stakeholders
Stakeholder is a person who influence or get

influenced by the business operations of


organization and to resolve the present issue it is
important to consider the views of following
stakeholders
Employees
Customers
Government and legal entities that restricts and

alerts the company in the perspective of data


protection and tax payment
Investors who need to be satisfied with the plan
based on which the amount of investment is decided

Barriers to change

Driving forces

Restraining Forces

Organizations facing difficulty in


performing R&D Activities
Less competition and Product
differentiation
SMEs need for Business Submission
Abilities and skills of the organziation

Resistance to change behaviour of


employees
Increased complexity
Challenge in protecting Business Data
and product/services information
Organization resistance to outsource
R&D Activities

Explanation of Project
Mission Statement
Continuously evolving

with innovative and


technological approaches to deliver quality
services that meet the expectations of customer
requirements and as a part providing customer
services online applications are proposed to use
to enrich marketing and customer experience

Explanation of Project
Goals and Objectives
Goals
Creating best brand value for the services offered
Organization should be destiny for SMEs that face difficulty

in conducting research and development activities

Objectives
Major objectives of this project are as follows
Developing and launching a Social media

marketing

campaign
Delivering quality services to the customers and customer
retention should be 50% and above
Conducting training and motivational sessions for two
months to empower and engage the employees to earn
their commitment and to avoid resistance.

Strategic Plan & Business


Policy
Strategic Plan Design
Target population
Existing customers of the company and also the new
businesses that are operating in domestic city, Hyderabad.
Besides of the business clients, the strategic plan shows
great impact on the employees and management of
organization
Decision authority
The strategic plan developed for regaining the brand value

and to achieve sustainable competitive advantage is highly


influenced by the decision of companys CEO and board of
directors.
However, they cant involve in each operation due to the
insufficient time so dedicated online retail operations
manager will hold authority to control business operations

Provisions of the strategic plan


Vision: Delivering technology and innovation integrated

quality products and services needed and expected by


the customers
Mission: To continuously evolve with new technologies
and innovations to enrich customer experience and to
achieve sustainable brand value and increasing
customer retention.
Strategic Objectives: Creating sustainable brand value
and regaining the competitive advantage in the market
by delivering
Business
Policy
Strategy:
Modifying
the
organizations structure and providing training and
motivation for the employees to establish and to ensure
innovation in the culture

Strategic Plan & Business


Policy
Corporate Strategy
Management and company performance should be directed

towards establishing innovative culture that delivers quality


of services and products as per the expectations and needs
of customers in the contemporary market.
Business Strategy
Competitive Strategies: Regaining the competitive
position in the market by delivering both effective quality of
products and services over both online and offline.
Cooperative Strategies: Establishing and nurturing
positive relationship with the collaborators, suppliers and
competitors in the market to achieve collaborative growth
and to create healthy competition, for example, to avoid
continuous hike or reduction in price of product in seasonal
times which affects consumer behaviour.

Strategic Plan & Business Policy


Functional Strategy
Conducting performance assessment and providing appraisals

and benefits along with the motivation and training to enhance


the productivity of resources
Policy
Policies that ensures successful link between strategy and
implementation are as follows
Every employee of the organization should perform their roles
and responsibilities and involving in unethical or illicit actions is
strictly prohibited.
Users should access information system based on their
authorization levels and misleading or unauthorized access,
misuse of customer or companys information are considered to
be illegal and those users might be exposed to legal
punishments based on level of fraudulent, unethical or illegal
action proved by the auditor or authorized people.

Strategy Implementation
Identifying the required resources, collecting and

recruiting resources
Allocation of roles and responsibilities to the
resources based on their skills
Establishing strategy encouraging policies such
as monthly benefits, extracurricular activities and
inspirational meetings, and implementing the
employee engagement approach to enhance
accountability and commitment of resources
Determining and deciding on best leaders who
can motivate and empower the employees
towards achieving organizational goals

Evaluation & Control


During

and after the implementation of


strategic plan the process of evaluating and
controlling of performance highly influences
long term sustainability of company
Performance of the employees, efficiency of
strategy and satisfaction of customers and
employees will be evaluated by considering the
sales for the every month end and three
months and the feedback collected from the
employees and customers
Based on the identified issues, the company will
develop a plan to overcome those issues.

Action Plan

Action Plan
To avoid the resistance behaviour from the

resources, company provides rewards based on


performance and always ensures sufficient
alternative resources and solution if there is
any sudden risk.
Major resistance is anticipated from the
employees who are habituated to traditional
working style and if the resistance is high,
company selects the positive responsive
employees and adds new people to the team
to ensure company values are inculcated in the
new team.

Curriculum Components
Change Management
It is essential for the BITET to manage the change

that is proposed as a part of the strategic


development.
To ensure effective change management company
ensures
sponsorship
and
involvement
of
employees in the organizations operations and
strategic decisions.
Assessing impact, communicating goals and
benefits, and ensuring readiness of employees to
adapt to change are the principle actions in
change management plan developed for the
organization

Curriculum Components
Type

Objective

Initial Meeting

Introducing the team and Face to Face


project,
demonstrating
objectives and approaches of
project

Project
status Reporting the project status to
meetings
the management
Project
status Reporting the project status such
reports
as costs, status and issues

Medium

Face to Face
Conference call
Face to Face
Official Email

No.
of Target Audience
Times
1
Project investors
Team members
Other stakeholders
Monthly
once
Weekly
once

Project Management
All stakeholders

Discussion and Daily


status,
issues
and Email
Daily
Feedback forum suggestions related to work
Face to Face
Conference Call
Official
website
discussion board

Project Team

Sudden meeting

Project
Management,
Sponsors and Team

To alert the team members Face to Face


regarding project risk
Conference Call

Not sure

Review and Summary


Strategic management plan for the BITET is effectively developed to avoid

the problem of declining growth rate.


The problem is because of failure to encourage and adopt innovative
culture and technological features.
Resistance to change behaviour of employees is the major restraining
force whereas the increased customer demand for home delivery and
online services are driving forces of change.
Companys mission of continuous evolving with technology and innovation
is reflecting in the strategy developed.
Major authority is with the CEO of company and project manager.
The project is planned to be completed by 17 th March 2017 and within this
time the new services will be launched and evaluation will be conducted
on performance of new products and services for 10 days.
Based on the findings, company will modify the services to ensure they
met requirements of customers.
Communication plan is developed to communicate vision and mission, and
other objectives or to review the status of project with team members and
other stakeholders

References
Agarwal,

B. B., & Tayal, S. P. (2011). Software Project Management. Laxmi Publications.


Blenko, M. W., Mankins, M. C., & Rogers, P. (2010, Jun). The Decision-Driven Organization.
Retrieved Dec 03, 2016, from https://hbr.org/2010/06/the-decision-driven-organization
Hortasu, A., & Syverson, C. (2015). The Ongoing Evolution of US Retail: AFormat Tug-of-War.
Journal of Economic Perspectives, Vol. 29, No. 4 , pp. 89-112.
Laseter, T. M., & Rabinovich, E. (2013). Internet Retail Operations: Integrating Theory and
Practice for Managers. CRC Press.
Lewis, P., Goodman, S., Fandt, P., & Michlitsch, J. (2012). Management: Challenges for
Tomorrow's Leaders. Cengage Learning.
Narumitsu, N., Michiko, T., Masaaki, K., & Shota, Y. (2015). ICT and the Future of the Retail
Industry - Consumer-Centric Retailing. NEC Technical Journal, Vol. 10, No. 1 , pp. 38-41.
Prasad, K. (2015). Strategic management: text and cases, second edition. PHI Learning Pvt.
Ltd.
Soni, A. (2014, Oct). [UPDATED] How big was the Big Billion Day? Retrieved Dec 03, 2016, from
https://yourstory.com/2014/10/flipkart-big-billion-day/
Statista. (2016). Number of smartphone users in India from 2015 to 2021 (in millions)*.
Retrieved Dec 02, 2016, from https://www.statista.com/statistics/467163/forecast-ofsmartphone-users-in-india/
Swanson, D. J., & Creed, A. (2014). Sharpening the Focus of Force Field Analysis. Journal of
Change Management, Vol. 14, No. 1 , pp.37-41.
Wheelen, T. L., & Hunger, J. D. (2011). Concepts in Strategic Management and Business Policy.
Delhi: Pearson Education India.

Appendix ABudget
Personnel cost
Project Manager
HR Manager

Wage per hour


$
30
$
20

Hardware Engineer
Product Designer

$
$

Software Engineer
Testing Engineer
Marketing Manager
Research Analyst
Market Analyst

Line Item Budget


Quantity
1
1

Total
150 $
4,500
100 $
2,000

21
24

3
2

120 $
70 $

7,560
3,360

$
$

24
20

1
1

140 $
80 $

3,360
1,600

$
$
$

24
23
21

1
2
2

134 $
80 $
120 $
$

3,216
3,680
5,040
34,316

Total

Working hours

Equipment
Computers
Peripherals
Testing tools
Website and android development platform
Information System software

$
$
$
$
$

Other Direct Costs


Meetings
Travel Expenses
Office operations
Communications
Indirect Costs

$
$
$
$
$

5,000
1,500
2,000
3,000
4,000

2,000
500
100
200
1,000