HOW GREAT LEADERS INSPIRE

ACTION
Group 6

Soham Dutta Sumit Arora

Sumit Kumar Ghosh Sougata B
Umang Mathur V Sriram
Murthy Vaibhav Chauhan
Vaibhav Shevade
V Umakant Sarma Vivek
The Golden Circle of Leadership:

Very few of them

are aware of why
they do
Few of them are
aware of how they
do
Almost all
organizations are
aware of what they
do

The Golden circle of Leadership helps us to decode the essence of leadersh

Working mechanism of human brain :
Most interior of human
brain decides our
behaviour and belief
systems
Middle part of human
brain corresponds to
Limbic brain which
controls emotions
Neo-cortex of human
brain responds to what
level it decides the
rationality behind any
decision

Human Brain works in the same way it tries to provide answers to these
questions sequentially we need to communicate from inside out to
understand our behaviour and the rationale behind
Whats common between
them
Why?

What's your purpose?

What's your cause?

What's your belief?

Why does your organization exist?

Not, whats the result

Regardless of the industry

 Leading with your heart or soul

Communication from outside in doesn't drive

behaviour

I know what all the facts and details say, but it just
doesn't feel right

Communication from the inside out, talks directly to

the part of the brain that controls behaviour
How?

Differentiated value proposition?

USP

How are our products superior to our competitors

Wright Brothers developed the flight because they believed
that this invention will change the course of human history
Law of Diffusion - Tipping Point at 15-
18%
Law of Diffusion: famous failure - Tivo

Had the right recipe for success

Single highest quality product in the market

Tivo was a commercial failure

They marketed what they did and not what they

believed in

They failed to connect with the right customer

Law of Diffusion: famous success Martin Luther King Jr.

250,000 people showed up to hear Dr. King

He was no great orator, neither was he the only one

suffering

He did not tell people what needed to change

He told people what he believed in

People went there not to hear Dr. King, they went

their for themselves
THANK YOU