Christy Bookhout

Isabela Caudillo
Thalia Moreno
Natalie Nelson
Robert Opdyke
Overview
Introduction & Proposal Christy
Background & Causes Robert
Execution & Plan Natalie
Marketing & Budget Isabela
Benefits & Conclusion Thalia
Proposal
Introduction
Increase of attacks by stray dogs
Address and assist with social need
Social Need
Growth of stray dog rates
Lack of housing for the dogs
Making a Difference
Host adoption events
Provide educational courses for citizens
Background
Lazy Dog Restaurant & Bar
Started in 2003
Grown to 19 locations

PetSmart
Grown to global company
Increased services

Dog & Kitty City

Operated by Dallas Humane Society
Existed for 30 years as a no kill shelter
Causes of Stray Dogs

Excessive Breeding
Puppy mills
Un-neutered wild dogs

Abandonment
Dog is costly
Shelters are full

The Dog Gets Loose

Break out
Owner apathy
 Execution Overview
Hostedby

LazyDog

Sponsoredby Sponsoredby

Dog&Kitty City AdoptionEvents PetSmart

Pet Adoption Education Courses

 Schedule & Staffing
Logistics
EventTotal Frequency Time Location

12 2x/month 10am- 4pm LazyDogRestaurant

VolunteersPerEvent VolunteerTypesPerShift
LazyDog PetSmart Dog&KittyCity Shifts PetSocializer Educator Counselor Coordinator
10- 1pm LD- 2 LD- 1 DK- 2 LD- 1, DK- 1, PS- 1
5 6 7
1 - 4pm LD- 2 LD- 1 DK- 2 LD- 1, DK- 1, PS- 1

EducationCourses(perevent)
CourseName Frequency Duration Materials PromoItem Volunteer
DK- 1, PS- 1 Pet Adoption 101 1x/hr 15 min Handouts, PPT PSCoupons TBD
DK- 1, PS- 1 Proper Pet Care 1x/hr 15 min Handouts, PPT PSCoupons TBD
StrayAnimals: PublicAwareness 1x/hr 15 min Handouts, PPT PSCoupons TBD
Adoption
Process
Marketing
Social Media
Radio Station
Banners &
Fliers
Coasters
Coupons
T-Shirts
Budget
PetSmart will
provide the funds
Total = $4,974
Educational courses
will be given
voluntary
Pets and additional
supplies will be
provided by both
partners
Benefits
How does this benefit everyone?

Adoption preparation
Training courses
Homes for stray dogs
Publicity for Lazy Dog and PetSmart
Donations for Dog and Kitty City
Conclusion
We hope to bring awareness
We hope to be able to make a change
Questions?