Business environment

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Describe the purpose of each of the chosen
organisations

The profit organisation concentrating on the organisation profit

are termed as the Private limited organisations
The non-profit organisations such as the NGO s are termed as the
public organisation those use to run with the help of the public
intervention
The profit organisation has been chosen as Morrisons
The non-profit organisation has been chosen as Cry NGO in UK

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Purpose of Morrison's

The purpose of the Morrisons is to serve the UK customers as well

as the Global customers with best quality product with the best
offering of the price to strengthen their brand name
Profit maximization through their business operations by meeting
the demand of the customers also is another purpose of the being
the private organisation.

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Purpose of CRY Foundation

The purpose of Cry NGO is to support the child rights of the

underprivileged children
The general awareness to become volunteer in the service offering
process of the general population also is another important
purpose of CRY Foundation being the non profit company
To bring the difference in their life by volunteering for CRY for the
various charity work also is another important purpose to be
executed

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Explain the main differences between their types and purposes

The purpose of Morrison is based on the fulfilment of the

requirement of the profit and the private organization
The purpose of CRY Foundation is based on the fulfilment of the
requirement of the non profit and the public organization with the
help of the intervention of the government of the respective
location
Profit maximization is the key purpose of Morrison
Taking care of the under priviledged children is the key purpose of
CRY Foundation
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Explain the main differences between their size and scopes

Morrisons is the fourth largest chain in supermarket in UK

Till the year 2014, 125,000 number of employees working in
Morrisons have been reported
Till the end of the year 2015, 569 stores have been opened by
Morrisons to serve the UK market in an effective manner
They have more than 9 million customers in their customer
database

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Explain the main differences between their
size and scopes

The CRY foundation is spread all over to UK, USA, and the India
market with the unlimited Voluntary help from the people of the
different nations
The size is more expanded of CRY Foundation than Morrison

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Describe and analyse the link between their structure, size and scope
and their offered products and services

There is a strong linkage between the products and the service offering
Morrison is closely associated in working with NGO to offer their support
with food products and other investments in the betterment of the NGO
like Cry and others to reflect their corporate social responsibility
Morrison is closely associated in working with NGO to offer their support
with food products and other investments in the betterment of the NGO
like Cry and others to reflect their corporate social responsibility

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Reference

Burton, R. & Obel, B. e., 2012. Design models for hierarchical

organizations: computation, information, and decentralization.
London: Springer Science & Business Media.
Cavusgil, S. et al., 2014. International business. Australia: Pearson
.
Cosh, A., Fu, X. & Hughes, A., 2012. Organisation structure and
innovation performance in different environments. Small Business
Economics, 39(2), pp. 301-317.

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