Denotation

and
Connotation
 Key Learning: Written and oral communication uses persuasive
devices.

How do persuasive devices make a message

Unit Essential Question:
influential? 0701.5.2, 0701.5.4

Concept: Concept: Concept: Concept:

Persuasive Connotative and Fact and Slogans

Denotative
Devices Meanings Opinion
Lesson Essential Lesson Essential Lesson Essential Questions: Lesson Essential Questions:
Questions: Questions:
How do I
How do I
What makes a
How do I differentiate between
distinguish fact and opinion? slogan
identify
between the effective?
different connotative and
What are examples of
facts and opinions in
types of denotative advertisements and
persuasive meanings of other texts?

devices? words?
 Activator: What Does This
Mean?
On your notesheet, write the
meanings of these words:
Home:
House:
Residence:
Dwelling:
 Activator: What Does This Mean?

The words home, house,

residence, and dwelling all have
the same basic definition, but the
meaning of each word is very
different.
 Activator: What Does This Mean?

What is the definition of home,

house, residence, and
dwelling?

Where a person
lives at any given time.
 Activator: What Does This Mean?

Even though these four words

have the same DENOTATION
(DICTIONARY DEFINITION)
they all have different meanings,
or CONNOTATIONS.
 Activator: What Does This Mean?

CONNOTATIONS

Home: cozy, loving, comfortable

House: the actual building
Residence: cold, no feeling
Dwelling: primitive or basic
surrounding
 Denotation
Denotation is the strict dictionary
meaning of a word.
Denotation is the literal meaning of
the word.
 Connotation
Connotation is the emotional,
cultural, and imaginative meaning
or association surrounding a word.
A connotation of a word can be
either positive or
negative.
 Examples (AP #1)
If something doesnt cost a lot, we can
call it either CHEAP or
INEXPENSIVE.
This is the DENOTATION of the
words inexpensive and cheap.
- Which word has a positive connotation?
- A negative connotation?
 Examples (AP #1)

When we put something into

something else, we can call it either
INVESTING or GAMBLING.
This is the DENOTATION of the
words gambling and investing.
- Which word has a positive connotation?
- A negative connotation?
 Examples (AP #1)

When something has never been there

before, we can call that either NEW or
UNPROVEN.
This is the DENOTATION of the
words new and unproven.
- Which word has a positive connotation?
- A negative connotation?
 Examples (AP #1)

When someone is very careful with

their money, we can call them either
STINGY or THRIFTY.
This is the DENOTATION of the
words thrifty and miserly.
- Which word has a positive connotation?
- A negative connotation?
 Examples (AP #1)

If someone is buying a car, and they can

choose a USED or PRE-OWNED vehicle,
which has the positive connotation?
 Lets Practice! (AP#2)

Remember, a word can

have a positive or negative
connotation.
Using the words on the next
slide, match up the positive
connotation word with its
negative connotation word.
 Lets Practice (AP#2)

1. Proper A. Weird
2. Brave B. Outrageous
3. Fascinating C. Smirk
4. Hilarious D. Foolhardy
5. Smile E. Snobby
 Which Has the Positive
Connotation? (AP#3)

1. Which headline would you

be likely to find in the
Cubs hometown paper?
a. Cubs Destroy Cards 5-3
b. Cards Effort Falls Short;
Cubs Win 5-3
Which Has the Negative
Connotation? (AP#3)

2. Which newspaper does not

favor the development
project?
a. Mall to Destroy 300
Homes
b. Mall to Bring 3,000 Jobs
 What Does The Word
Chicken Mean In These
Titles? (AP#4)
 Class Activity
Word Denotation Positive Connotation Negative Connotation

Chicken
Bird; fowl food afraid
Dog
Mutt, mongrel
Bold

Curious

Slender
scrawny
Smart

Pig

Mysterious
unique;
fascinating

Laugh
cackle
 Summarizer
Connotative/Denotative worksheet options.