WELCOME

BENDING
THE
MARKET
RULEBOOK
 INTRODUCTION
Remarkable CAGR (over
80%)
Sales increased from `450
crore to `5000 crore
Aiming to double its
revenue by this fiscal
year.
Unlike typical growth
strategies, patanjali
seem to be growing in
an apparently all over
the place manner.
THE RISE OF BABA

Power Yogi

Baba became Indias swadeshi

Barron

History

Example of societal marketing

orientation
THE BABA MOVES

The swadeshi- driven,

baba endorsed brand
has challenged the thought
process of many MBAs
and management gurus ,
and forced traditional
product companies back to
the drawing board.
Imitators

How Sweet
Secret of Success
 WHAT IS BRAND MANAGEMENT?

The activity of supervising the promotion of a

particular brand of goods.
Counter-principles of brand
management
Find your Brands Infinity

Find your Brands Zero

Build your Brands Factory

Build believers not Promoters

Ride the wave not the Ripples

 MARKETING MIX
Product
Foods
Beverages
Healthcare and
medicines
Personal care
products
Cleaning agents
 MARKETING MIX
Price

Price comparison

Penetrative pricing
 MARKETING MIX
Place

Spread in Nepal

Local retailer quake

 Promotion

Prakriti Ka Ashirvad

Brand Ambassador Baba Ramdev.

SWOT
ANALYSIS
Strength
Wide range of Products
Good supply chain
Strong advertising media
Brand image
Natural products
Distribution networks
Healthy environment
High product quality
Customer satisfaction
SWOT ANALYSIS
Weaknesses
Low expert value
Global reach is limited
Focused on content
marketing
Strong competitors
Availability of substitute
products
SWOT
ANALYSIS
Opportuni
ties
Possibility of becoming
an MNC
Expansion
Maximum marketing
share
To prosper in rural
market
Launching products for
lower middle class
SWOT
ANALYSIS
Threats
Political Interference
Controversy created
Removal of import
restriction
Low visibility in the
market
Local brands and
other international
brands
Product comparison
Product comparison
Product comparison
 CONCLUSION
Baba Ramdevs Patanjali has become one nightmare for all
the FMCG companies operating in india as the firm has
started eating into the market share of MNCS and local
players alike, Baba Ramdev has thrown down the gauntlet at
his FMCG rivals, predicting that Pantanjali Ayurved had the
potentional to upstage big names Colgate, Unilever and
Nestle in a matter of few years.