MEANING

Cross cultural managementinvolvesmanagingworkteams

inwaysthatconsidersthedifferencesincultures,practices
andpreferencesofconsumersinaglobalorinternational
businesscontext.
 DEFINITION
Cross cultureistheinteractionofpeoplefrom
differentbackgroundsinthebusiness
world.Cross cultureisavitalissuein
internationalbusiness,asthesuccessof
internationaltradedependsuponthesmooth
interactionofemployeesfrom
differentculturesandregions.
 IMPORTANCE OF CROSS CULTURE
MANAGEMENT
PEOPLE LEARN ABOUT THEMSELVES
ENCOURAGE CONFIDENCE
BREAK DOWN BARRIERS
BUILD TRUST
MOTIVE
OPEN HORIZONS
 ISSUES
Cross cultural issues and HRM
Cross cultural training
Cross cultural performance Feedback
Cross cultural issues in Decision
making
Problem Problem solving Acceptance of the
recognition urge to change the situation,
situation acceptance of
some situations
they exist
Information search Gathering facts Gathering ideas and
possibilities

Construction of New, future- oriented Past present and

alternatives future oriented

Choice Individual decision Team decision making

making

implementaion Slow, managed from Fast, management

the top involving all
 Theories
Ohio state theory
Geert hofstedes cultural dimensions
Kluckhohn and stridbeck theory
Halls theory of cultural context
Andre laurents study of culture
Loranges cross culture studies
 Ohio state theory

Criticism of Ohio state theory:

This theory is over simplified and non
genenralizable
The impact of environmental
variables on leader behavior is
completely ignored
The transition from one style to
another is not always easy and
smooth
(LOW) INITIATING STRUCTURE
(HIGH)
HIGH HIGH
CONSIDERATION LOW CONSIDERATION
CONSID STRUCTURE HIGH STRUCTRE
ERATIO
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(LOW) LOW STRUCTURE LOW HIGH STRUCTRE LOW
(HIGH) CONSIDERATION CONSIDERATION