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MISSION , OBJECTIVES AND


SOCIAL RESPONSIBILITIES
Importance of objectives
Justify the organization
Provide direction
Basis for MBO
Help Strategic Planning/Management
Help co-ordination
Provide Standards for Assessment
and Control.
Help Decentralisation
Guidelines for ideal
objectives
Participation
Clarity
Realism
Flexibility
Consistency
Ranking
Verifiability
Balance
Factors Affecting Objectives
Forces in the environment
Internal forces
The value systems of the top
executives.
Classification of the
Objectives
Economic:
1) Survival
2) Return on investment
3) Growth
4) Innovation
5) Drucker
6) Market share
Social
1) Objectives which protect consumer
interests.
2) Objectives which protect the interest
of the workers.
3) Objectives which protect the
interests of the society.
Methods of Social Audit
Social process audit
Financial statement format audit
Macro-Micro social indicator audit
Constituency group audit
Partial social audit
Comprehensive audit
Corporate rating approach

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