GLOBAL MARKETING

Marketing
Themanagementprocessthroughwhichgoodsand
servicesmovefromconcepttothecustomer.Itincludes
thecoordinationoffourelementscalledthe4P'sof
marketing.
Product
Price
Placement
Promotion
 Global Marketing
Globalmarketingissellingaproduct
internationally.Rather,itincludesthewhole
processofplanning,producing,placing,and
promotingacompanysproductsina
worldwidemarket.
Eg:automobilesandfood.
Someexamplesofglobalmarketinginclude:

Toyota
JapanPostHoldings
Daimler
Coca-Cola
McDonalds
Starbucks
 ReasonsforGlobalMarketing
Growth
Survival
 TheImportanceofGlobalMarketing

Demandforproductsincreasesinarapidway
GlobalizationandtheInternetallowevery
marketertobeaninternationalmarketer
Advantagesofglobalmarketing
Improvetheproduct
Findnewdistributionchannels
Createbettercommunications
 Disadvantagesofglobalmarketing
Differencesinconsumerneeds,wantsofproducts
Differencesinconsumerresponsetomarketingmixelements
Differencesinproductplacement.
 ElementsofGlobalMarketing
Product
Price
Place
Promotion
THANK YOU