Aries Agro

Limited Case
Study
BY M I B S I M S R T E A M :
A K S H AY V I S H WA N AT H A N
S E LW I N D S O UZ A
Aries Agro Limited
In house expertise
Mineral nutrition
Agromin and Chelamin
Problem Statement
To have a structured team in the north,eastern and
western parts of the country
To get a separate extension team for in the above
mentioned regions without increasing costs
Problems Faced in Nothern,
Eastern and Western Parts
Lack of market presence
Increasing competition
Decrease in farmer relations
Low returns per person employed
Comparisons of Roles
MARKETING TEAM EXTENSION TEAM

Pricing of products
Concept penetration/ concept selling
Costing of products
Conduction of concept campaigns keeping in mind
Market survey
farmers perspective
Brand promotion activities
Field survey
Launching schemes/ discounts/ conducting flash sales
Strategies designing
Product campaigns
Extension reviewing etc
New product launch etc.
Strategies to be
followed
Conduct a general meeting with the existing market
team in the northern, Eastern n western region one
by one and get their inputs
Show them the statistics of the success of the
southern region teams of the company due to the
presence of dedicated marketing and extension
teams over there
Invite the heads of marketing and extension teams
in the southern region to provide knowledge sharing
to the teams in northern, Eastern and western
regions
Divide the team in the northern, Eastern and
western regions to conduct market survey and field
survey simultaneously, and help them to understand
how improving the relations with farmers and
Develop strategies based on field survey to
understand our product reach,the performance of
competitor product and expectations of farmers
Provide a adhoc plan assigning the team members a
set of activities to do in order to improve relations
with farmers and gain their perspective By doing all
these, the employees will attain self realization of
the importance of extension activities to increase
sales, thus increasing the market share. It will also
help the team achieve their sales target and
outperform by focusing on extension activities
Make dedicated marketing and extension teams so that
both teams are focussed on their goals from the existing
teams by bifurcating them equally
By telling the team why the restructuring is done so that a
proper sense of purpose is felt by the team members for
working.
Since Maharashtra is has the highest revenue as per the
data given ie 25.66 Cr (16.24% of Market share) proper
focus to be given by restructuring the teams both in
marketing and extension teams.
Since 1200 employees are employed year long they also
should be restructured in different functions to have a
structured organization.
Conclusion
By doing all these, the employees will attain self
realization of the importance of extension
activities to increase sales, thus increasing the
market share. It will also help the team achieve
their sales target and outperform by focusing on
extension activities
Thank You