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Profissional Documentos
Cultura Documentos
Paradigm shift
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Sharing Media Promotion
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Baseman 1
Decline Model
Ford Motor Company
1 2 3 4 5
Inaction Crisis
Decline becomes Faulty
noticeable environment and
operations. Slow
Erosion.
Baseman 2
Blinded Stage
Ford Motor Company
90%
Ford Jr. Nasser failed to develop a
sensible working relationship with Bill
Ford when the Ford scion became
nonexecutive chairman in January
1999. The company had an uneasy
balance of leadership. Nasser's hands-
on style failed to accommodate Bill
Neglecting profit making brands
Ford's growing influence.
Underestimating Bridgestone/Firestone Core brands such as Ford in North
America stood in line for management
Inc. CEO John Lampe.
time, talent and money. Nasser's
Nasser compounded the Firestone tire recall
strategy made Ford more vulnerable in
by underestimating Lampe, who refused to
North America, the company's chief
back down when Ford fingered 13 million
source of profits.
additional Firestone tires as potentially
Baseman faulty. 4
Faulty Action
Ford Motor Company
Lack of
Unnecessa Concentratio Undermining
Sharing
ry n of Power public image
lead to
Expansion by the CEO
Ford, it had dozens bad Nasser and Lampe
As many as 16 decisions engaged in corporate
of automobile Culture where
executives reported mudslinging and
brands around the
directly to the Ford there was little finger-pointing before
world, and while
not all of them
CEO. Bent on single- sharing and the press, Congress
handedly wielding where people and the public.
were profitable,
power at the top, were afraid to Meanwhile, the
they all competed
Nasser failed to enormous amount of
for scarce share how
create a strong time that Nasser
resources and things really
operating executive spent on the crisis
management time were
to back up the CEO left other important
tasks undone.
Baseman 5
Crisis!
Ford Motor Company
Divisiveness
Fords employees saw an
The Measures
Exemplary work ethic of the
leadership
Treating dealers as full
partners
Taken
Selling all company
corporate jets but one and
keeping Fords green
strategy on track with a
highly competitive line of
By The Managers
For
minimizing other perks for hybrid vehicles
top executives including Supporting governments
himself financial aid to the
The Turnaround
competitors for the good of
the industry
Signaling Improving
Refused government bailout
through but requestedwith
relationship a line of credit
of up to $9 billion in bridge
managerial external
financing
actions stakeholders
7