CONTEMPORARY MANAGEMENT

AND ENTREPRENEURSHIP BCM2010

 CHAPTER ONE
NAME: DR. AL-MANSOR
ABU SAID

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Lecture Section BCM2010

Dr Al-Mansor Abu Said

Room no: FOB 1006
Phone no: 06 252 4019
E-mail: almansor.abu.said@mmu.edu.my

Consultation hours:
Tuesday : 8 am 10 am
Thursday: 8 am 10 am

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BCM2010
Contemporary Management
and Entrepreneurship
(Trimester 2 - 2016-2017)

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 Course Description:
This course describes the fundamentals of
business which are essential for non-business
students to understand and apply in their
decision-making process. Business evolves in
the dynamic environment. Non-business
students need to be aware of the elements of
economics and the implications of the market
structures. Managerial skills are also important
particularly the soft skills. As heads of
department, they need to have a good foundation
in management. 1 5
The objectives of the subject are to:

1. Ability to acquire and apply fundamental/principles of

business and management.
2. Ability to communicate effectively
3. Ability to work independently as well as with others in
a team.
4. Ability to synthesise business knowledge, decision
making, interpersonal, leadership and entrepreneurial
5. Ability to synthesise business knowledge, decision
making, interpersonal, leadership and entrepreneurial
skills to be a multi-skilled international business
executives
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 Text

1. Ebert, R.J. & Griffin, R.W. (2014) Business Essentials,

10th edn., Prentice Hall, USA.

2. Khalid, K. , Kaur, S., Lai, F.W., Salleh, R., Molek, S.,

Abd Rahman, R. and Ibrahim, I. (2008) Business
Management: A Malaysian Perspective. Oxford

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 Evaluation

1. Mid Term Test (20 marks).

2. Assignment and Presentation (80 marks)

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 ASSIGNMENT: YOUR TASK
Objective of this project
Students are required to develop a BUSINESS MODEL CANVAS for an entrepreneurial
activity.

An existing business executes a new idea, product, or service using already established
infrastructure, resources, and business models. Conversely, the start-up does not have
any of that; they must build everything from scratch. Thus, the concept of Lean Start-up
is based on searching and discovering a business model that works versus executing a
previously defined model. The Lean Start-up process is an iterative (step by step)
process where the entrepreneur:
1. establishes an assumption of what they think some part of the business model should
be (value proposition, customer segment, etc.),
2. develops a test for validating the assumption,
3. gets out of the building and implements the test with real people in real places,
4. evaluates the findings and either confirms the assumption or pivots to a new
assumption based on the findings, and
5. tests again until an assumption is validated by the incoming information

The Business Model Canvas is a tool that tracks the process of making assumptions, 1 9
ASSIGNMENT: YOUR TASK CONT....
The Business Model Competition Judging/Scoring
Judging of the Business Model competition is in two major
parts. The first is whether the student or team of students
has put due diligence and effort into following the steps of
the lean start-up method using the Business Model canvas
tool. While there is a quality aspect, the first part is much
more objective in its judging, that is, the student or team of
students either did or did not due the required steps of the
business model process.
The second overall area is the real-life viability of the idea
and the ability to communicate it to others. To be a
successful entrepreneur, it is important to follow a logical and
sound process of searching and discovering an optimal
business model. However, doing all the right steps might not
be enough if the product/service is not viable in the end. The
 Project logbook

Each team must keep a logbook to record

the group activities being carried out.
The contribution (or non-contribution) each
team member must be recorded in the
logbook. The team leader is responsible to
update this logbook.
The logbook should be attached at the end
of written report.

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 Presentation
Flow of the Presentation
Students will have approximately two minutes to set up any props, electronic audio-
visuals, and/or poster of the Business Model Canvas.
Students will have up to ten minutes for presentation followed by three minutes of
questions from the judges.
There is no specific format for the presentation.
Each team will need to decide on the type of presentation format that will be creative
and the most impactful.
All members are not required to present.
Team leaders will need to decide on who will deliver the presentation.

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 Project File
Each team must submit a complete Project File for evaluation
immediately before presentation. The Project File must include the
following:
A cover page- must include course title, course code, group
members name and student ID
Business plan (write-up report)
Presentation materials
Project logbook
Prototype product
Appendices of supporting documents
Softcopy in CD for (i) (iv) above.
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Format for cover page
BCM2010
Contemporary Management & Entrepreneurship
Trimester
Lecturer: Dr Al-Mansor Abu Said
Project Title

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 LECTURE SCHEDULE

Week LECTURE TOPICS

1 1. Project briefing
2. Formation of teams (5-6 members per team)
Ice breaking sessions- identify strengths of each member.

2 Understanding Evolving Economic Systems and Competition

(Chapter 1 and Chapter 2)

2 Competing in the Global Marketplace (Chapter 3)

3 Entrepreneurship : Starting and Managing Your Own Business

(Chapter 4)

3 Management in Todays Organisations (Chapter 5)

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 LECTURE SCHEDULE

4 Understanding the Customer and Creating Marketing Strategy (Chapter

6)

4 Managing Human Resources (Chapter 7)

5 Operations Management (Chapter 8)

5 Managing the Firms Finances (Chapter 9)

6 Using Financial Information and Accounting (Chapter 10)

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 LECTURE SCHEDULE
7 Project presentations
7 Project presentations
8 Project presentations
9 Project presentations
9 Project presentations

10 Project presentations

11 Project presentations

11 Project presentations
12 Project presentations

12 Project presentations

13 Project presentations

13 Project presentations
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