The Seven Cs of

Effective
Communication

1
INTRODUCTION

- The Brutal Facts

- Objectives
- Concepts of Communication
- Effective Communication
- Processes of Communication

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 2

Communication Skills
 INTRODUCTION

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 3

Communication Skills
 INTRODUCTION

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 4

Communication Skills
Objectives

understanding the meaning of

communication
learning ability to communicate with
different people.
Learning to build rapport.

learning ability to work harmoniously

with others
Evaluate and accept responsibilities.
Wednesday, March 8, 2017 Application of the Seven Cs of Effective 5
Communication Skills
 THE CONCEPT OF COMMUNICATION

Communication is defined as the

process of transmitting and
receiving ideas, information, and
message.
In every day language, it is an act of
giving and receiving information.

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 6

Communication Skills
 The Concept of Communication (ctd.)

In any given organization, communication

presumes the following:
Transmission of information from top-down
Transmission of information from bottom-up
Transmission of information horizontally; and
Transmission of information across
organization

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 7

Communication Skills
EFFECTIVE COMMUNICATION

Communication is said to be effective when

the receiver understands the same
meaning that the sender intends to convey.
In other words, Excellent or effective
communication is the ability to receive a
transmitted message by the sender and
have the receiver be able to replicate the
form and intent of the message in the
receiver's mind.

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 8

Communication Skills
MURPHYS 7Cs OF EFFECTIVE COMMUNICATION

- Clarity
- Completeness
- Conciseness
- Consideration
- Correctness
- Concreteness
- Courtesy
Wednesday, March 8, 2017 Application of the Seven Cs of Effective 9
Communication Skills
 MURPHYS SEVEN Cs

These principles provide guidelines for

choice of content and style of
presentation, adapted to the purpose
and receiver of your message.

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 10

Communication Skills
CLARITY

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 11

Communication Skills
CLARITY

Clarity demands the use of simple language and

easy sentence structure in composing the
message

Clarity, therefore, can be achieved by taking pains

to write to serve the purpose rather than to
impress readers

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 12

Communication Skills
CLARITY Case Study

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 13

Communication Skills
CLARITY

Although it is appropriate to use

technical terms and business
jargon in some professional
situations, avoid their use
when reader is not acquainted
with the terminology
Construct effective sentences
and paragraph
When you have the choice
between a long word and a
short word, choose the short
familiar word

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 14

Communication Skills
COMPLETENESS

Completeness means the message must bear all the

necessary information in order to provoke the desired
response

Communication senders need to assess message from

eyes of the receivers to be sure they have included all the
relevant information

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 15

Communication Skills
COMPLETENESS- Case Study

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 16

Communication Skills
COMPLETENESS Guidelines

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 17

Communication Skills
CONCISENESS

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 18

Communication Skills
CONCISENESS

It has the following features:

o It is both time-saving as well as cost-saving.
o It underlines and highlights the main message as
it avoids using excessive and needless words.
o Concise communication provides short and
essential message in limited words to the
audience.
o Concise message is more appealing and
comprehensible to the audience.
o Concise message is non-repetitive in nature.

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 19

Communication Skills
CONCISENESS

To be able to convey concise message, the following

are questions you should ask yourself

o Are there any adjectives or filler words that you can

delete? When it is not necessary, you can delete words like
for instance, you see, kind off , literally
o Are there any unnecessary sentences?
o Have you repeated the point several times in various ways?

This would help reduce aimless verbiage,

unnecessary details and heavy paragraphs.

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 20

Communication Skills
CONCISENESS

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 21

Communication Skills
CONCISENESS

Strictly adhere to the purpose of message

Avoid unnecessary repetition

Cut out undesirable phrases and merge

them together into one or more sentences

Avoid long introduction

Wordy message do not create positive

impression

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 22

Communication Skills
CONSIDERATION

Consideration implies stepping into the shoes of

others.
It demands putting oneself in the place of the
receiver while composing a message.
It refers to the use of positive attitude,
emphasizing positive pleasant facts and
visualizing the readers problems, desires,
emotions and response

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 23

Communication Skills
CONSIDERATION

The writer must take the receiver of the

message into consideration
o the receivers view points,
o background,
o mind-set,
o education level, etc.

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 24

Communication Skills
CONSIDERATION

The encoder/writer must make an attempt to

envisage his decoder/receiver, their
requirements, emotions as well as problems.
He should ensure that the self-respect of the
audience is maintained and their emotions are
not at harm

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 25

Communication Skills
CONSIDERATION Case Study

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 26

Communication Skills
CONSIDERATION Case Study

Writers should show optimism towards their audience by

emphasizing what is possible rather than what is impossible.
Wednesday, March 8, 2017 Application of the Seven Cs of Effective 27
Communication Skills
CORRECTNESS

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 28

Communication Skills
CORRECTNESS

...before the last recruitment exercise conducted for

Academic staff , the staff strength of the University is a
total of 442 which is made up of 36 Academic Staff, 243
Senior Staff and 143 Junior Staff cutting across 21 states
of the federation.

You will notice that the break down does not add up to the total
number stated. This immediately creates doubts in the mind of the
reader of the message

Efforts must be made to avoid errors in spellings,

punctuations, etc.

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 29

Communication Skills
CONCRETENESS *CONTRIBUTION

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 30

Communication Skills
CONCRETENESS

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 31

Communication Skills
COURTESY

Wednesday, March 8, 2017 Application of the Seven Cs of Effective 32

Communication Skills
CONCLUSION

Think of how often you communicate with people

during your day. You write letters, facilitate
meetings, create reports, send e-mails, devise
presentations, debate with your colleagues the
list goes on. It is evident that we run our entire
administration by communicating. It is therefore
important to provide a huge boost to our
productivity by making sure that we communicate
in the clearest, most effective way possible.

Wednesday, March 8, 2017 33

CONCLUSION

This would be our means to the end, which is

ensuring that the administrative systems in our
institutions thrive rather than fail for ineffective
communication

34