Name: Sacchidanand Kushaba Panchal

MBA II (Marketing)

Project Title: ³A STUDY OF MARKET POTENTIAL OF

TECHNOWING FIRE ALARM SYSTEMS´

Company: Technowing Systems.

Guide: Mr. Parag Thakare.

Objective:

m
 


Study of Potential Customers for the Technowing fire alarm
systems for selected areas in Pune region.

 

 
1) To find the size of customers of Technowing Systems in Pune region
2) To estimate the market share of Technowing Fire Alarm System.
3) To know the complaints of customers.
4) To invite suggestions from customers.
5) To study the expectations of people regarding price and product
quality.
6) To know who our competitors are and what is the market position of
those competitors?
7) To study existing awareness among the prospective customers for
selected areas in Pune region.
Company Profile:

Brief History:
The company was established in 09th June, 2004. The company
having Board of Directors consists three members.
1) Aashish Kshirsagar (Chairman)
2) Amol Sutar-Patil
3) Rupesh Paygude.

Vision:
To be the most admired company in customized solutions for our
customers by offering state of the art products in minimum time
and cost.
Mission:
Providing techno-commercially viable solutions in Safety and
Security to everyone in need.
Cont«

 Technowing team of engineers and technicians make the dream

come true for our customers, who strive to go beyond imagination
to fulfill the commitments, in time, every time..
 Company introduce itself as a ³ONE STOP SOLUTION´ for all
customer needs of Supply, Installation, Testing, Commissioning
and Maintenance of facility management systems.

Working Style of Company:

Company plays a role of trading agency in the field of installation and
after sales service of Safety and Security systems and for that
purpose company gets security equipments through import and
sometimes uses a
  systems.
Research Methodology:
SAMPLING METHOD : Random Sampling

RESEARCH DESIGN : Descriptive research

design

SAMPLE SIZE : 300 sample

PLACE OF SURVEY : Yerwada Hadapsar, Dhanakawadi

Aundh-Baner & Magarapatta city.

DATA COLLECTED : Primary

DATA COLLECTION METHOD : Questionnaire

Data Analysis:

       

1 Yerwada 75

2 Hadapsar, 55

3 Dhanakawadi 45

4 Aundh, Baner 65

5 Magarpatta City 60

Total number of Customers surveyed = 300¢

Market share of major brands as per survey in Pune region:
No of customers of each brand in Yerwada region

Interpretation:
In this area, I visited total 75 customers and got the sale analysis. Along with
these brands there were other local brands available in this area.
Fire Solution India Ltd has highest market share of 40% in average in
Yerwada region. Technowing Systems second highest average market share of 33.33%
as compare to other domestic brands.
Total sale of Technowing Systems Fire Alarm with Five major
brands in Hadapsar region.

a  

In this area, I visited total 55 customers and got the sale analysis. Along with
these brands there were other local brands available in this area.
In Hadapsar region Technowing Systems has highest market share of 36.36% as
compared to the other local brands and Fire Solution India Ltd which is the potential
rival of the Technowing Systems is having second highest market share of 31% in this
region.
Total sale of Technowing Systems Fire Alarm with Five major
brands in Dhanakawadi region:

a  

In this area, I visited total 45customers and got the sale analysis. Along with
these brands there were other local brands available in this area.
Fire Solution India Ltd has highest market share of 28.28% in average in
Dhanakawadi region. Technowing Systems second highest average market share of
26.66% as compare to other domestic brands.
In Dhanakawadi area Technowing Systems market share is almost same as
compared to Fire Solutions India Ltd.
Total sale of Technowing Systems Fire Alarm with Five major
brands in Aundh-Baner region:

a  

In this area, I visited total 65 customers and got the sale analysis. Along with
these brands there were other local brands available in this area.
Fire Solution India Ltd has highest market share of 38.46% in average
in Dhanakawadi region. Technowing Systems second highest average market share of
32.30% as compare to other domestic brands.
Total sale of Technowing Systems Fire Alarm with Five
major brands in Magarapatta city:

a  

In this area, I visited total 60 customers and got the sale analysis. Along with
these brands there were other local brands available in this area.
Fire Solution India Ltd has highest market share of 33.33% in average
in Dhanakawadi region. Technowing Systems second highest average market share of
26.66%as compare to other domestic brands.
Area wise Customer Distribution of Technowing Systems:
  

   
Yerwada 25 75
Hadapsar 20 55
Dhankawadi 12 45
Aundh-Baner 21 65
Magarpatta city 16 60
   !""
 Findings:-
I. Based on the data interpretation of Yerwada region, it was found that Fire Solution India Ltd is having
Highest market share of 40% as compared to Technowing Systems, which is at second position with 33.33%
of total market share.
II. Based on the data interpretation of Hadapsar region, it was found that Technowing Systems is having
highest market share of 36.36%, followed by Fire Solution India Ltd with 31%. of total market share.
III. Based on the data interpretation of Dhanakawadi region, it was found that Fire Solution India Ltd is having
Highest market share of 28.28% as compared to Technowing Systems, which is at second position with
26.66%. of total market share.
IV. Based on the data interpretation of Aundh-Baner region, it was found that Fire Solution India Ltd is having
Highest market share of 38.46% as compared to Technowing Systems, which is at second position with
32.30% of total market share.
V. Based on the data interpretation of Magarpatta city region, it was found that Fire Solution India Ltd is having
Highest market share of 33.33% as compared to Technowing Systems, which is at second position with
26.66% of total market share.
VI. So based on data interpretation of selected regions, it was found that Technowing Fire Alarm System is at
second position with respect to its competitors.
CONCLUSION:

I. Fire Solution India Ltd. leads Technowing Systems in terms of market pie
share
II. Non-existence of aggressive marketing on the behalf Technowing Systems.
III. There is a vast untapped market for Technowing Systems in the PCMC area.
IV. Technowing Systems has marked its presence in the Indian market for the
past five years.
V. Consumers prefer Technowing Systems to other major brands due to its
adherence to quality standards and after sales service.
VI. Technowing Systems lacking in skilled workmen so that the execution of
project delays many times.
SUGGESTIONS

I. Company should open more outlets or offices in different areas of Pune city and
Pimpri-Chinchawad area.
II. Company should push their product towards industrial warehouses and logisticks.
III. Company should give more importance to more and more advertisement because
quality awareness of Technowing Systems will be an asset to the market.
IV. Company should conduct pre-planned training program for the employees so that
execution of the project will be in stipulated time period.
V. The company should make an effort to increase its presence and availability in the
outskirts of the Pune region.
VI. The company should develop good relationships with the builders and land
developers from other districts of Maharashtra for expansion of their business.
Thank you!