Presentation on

Packaging, Labeling,
Warranties & Services

Labeling,
Presented By:
resented By:-
aman & Deepak
Warranty
Raman Tyagi (84)
Deepak Singhroy (85)
& 1
 PACKAGING
Packaging means any product after
being in its original form packed and
gets ready to be served in the market.
Packaging is the buyers first encounter
with the product and can influence the
buyers behavior to buy the product or
not.
Some marketers call p of packaging
as fifth p of product-mix with product,
price, place & promotion.
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PURPOSE OF PACKAGING
Functional Purpose: that is protecting product at
minimum cost.

Eg- In Mexico manufacturer use plastic bags to deliver

product rather than using cardboards for packaging of
soap.

Promotional Purpose: that packaging must be

attractive which can easily catch the eye of customers.

Eg- An American firm Avon upgraded its inexpensive plastic

packaging into crystalline glass to satisfy Japanese
preference of beautiful packaging.
 Meaning of Labeling
A simple tag attached to the product
which carries brand name & different
deals of information.
It is a part of package.
It identifies the product.
It grades the product.
Where the product is made, by whom,
what it contains, how it is to be used
safely.
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 DIFFERENT TYPES OF
LABELING
Brand labeling
Grade labeling
Certificate labeling
Informative labeling
Union labeling
LABELING
TYPES
 WARRANTIES
All sellers are legally responsible for
fulfilling a buyers normal or reasonable
expectations.
Warranties are formal statements of
expected product performance by the
manufacturer.
Products under warranty can be
returned to the manufacturer or
designated repair center for repair,
replacement and refund.
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For manufacturers it is reasonable to
provide warranties.
It helps the customer to trust the
brand.
It is beneficial for the company also,
as customers start taking interest &
trust the product due to the
warrantee provided.
E.g. Proctor & Gamble, federal
Express, HP laptops.
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Service
Is an economic activity that creates value and
provides benefits for customers for specific
time, place
Is a Technical after- sale function that is
provided by the service Department.
Service includes every interaction by any
customer and anyone representing the company
Types of services

Core/services :- a service that is the primary purpose of the

transaction. e.g. lawyer fees, administrative fees
( insurance policy, bank loan processing fees)
Supplementary services :- services that are rendered as a
corollary to the sale of a tangible products.e.g home delivery
options ( food restaurants, online shopping)
SERVICE ORGANISATIONS
large international corporation's- airlines, banking , telecom,
hotel chains , freight transportation
locally owned small business restaurants , laundry ,taxi
services, couriers .
b-2-b services
franchised service outlets- education , food
Characteristic of services

Intangibility
Performed Activities
Inseparability
Heterogeneity
Perishability
Interaction between Service provider and
consumer.
 A Case Study on
Single-Sourced Labeling Solutions
(Gehl Foods)

BACKGROUND
For over 120 years, Gehl Foods has provided high-quality
food and beverage products to some of the best-known
grocery brands across America. What began as a three-
room, local creamery evolved into a leading national
producer of dairy ingredients, non-refrigerated dairy
products, direct-from-the-pouch food service sauces and
even ready-to-drink beverages. In recent years, Gehl Foods
was acquired by a private equity firm with the intention of
expanding on its product offerings and rapidly growing the
companys presence in contract manufacturing.

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 THE CHALLENGE
As with many companies with growing product demand, Gehl Foods
saw their supply chain needs increase, including label procurement.
As contract manufacturing for ready to-drink products quickly
expanded, so did their shrink label supply for four, eight and
eleven-ounce(28 grams) containers. Gehl Foods accommodated
the growth by distributing label supply responsibilities internally.
Plus, sourcing was distributed across several print converters on an
as-needed basis. This extended their ability to keep up with growth
but made label ordering difficult to manage. Those tasked with
sourcing shrink labels felt the pressure of handling various
purchase orders each week in addition to other job responsibilities.
With multiple label suppliers, print quality became inconsistent. As
Gehl Foods prepared to introduce ten- and twelve-ounce product
lines, the inefficiency needed to be addressed.

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 THE SOLUTION
After analyzing Gehl Foods current label supply, Inland offered to
help streamline the ordering process. The solution alleviated
their shrink label sourcing frustration in three ways. First, Inland
outlined a consolidated, tiered label pricing structure. This was
developed around Gehl Foods complete stock keeping unit(SKU)
counts and typical run quantities. It assured they received
consistent pricing across all product segments and avoided the
added set-up costs associated with shorter runs from multiple
converters. With a single source, they could easily monitor
quality benchmarks across all product segments. Inland also
presented a forecasting initiative using quarterly purchase
orders. To help Gehl Foods achieve the most benefit from this
tiered structure, Inland planned label runs in advance,
eliminating the need for several Gehl employees to manage
multiple purchases from multiple vendors each week. Inland was
also able to offer Gehl Foods an inventory program based on the
data provided in the forecast. This allowed them to benefit from
the pricing structure even when SKU counts fluctuated.

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 CONCLUSION
The continued partnership with Inland has given Gehl Foods
management just what they neededa reliable, efficient
label ordering structure and consistent label quality. The
single-source solution supports the companys steady
growth while getting back to their core business
developing and producing great-tasting, high-quality food
and beverage products for global brands.

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 Economy of Sri Lanka
Currency: Sri Lankan rupee(LKR)
Fiscal Year: Calendar year
Trade organizations: SAFTA(South Asian Free Trade
Area),WTO(World Trade Organization)
GDP:US$ 223.0 billion
GDP growth: 5.2%
GDP Per capita: US$ 10,566
GDP by sector: agriculture(12.8%);
industry(29.2%);services(58%)
Population: 21.1 million
Unemployment: 4.7%
Inflation (CPI): 0.9%
FDI Inflow: $681.2 million

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 Main industries: processing
ofrubber,tea,coconuts,tobaccoand other agricultural;
commodities,telecommunications,insurance
banking;tourism,shipping;clothing,textiles;cement,petr
oleum refining,information
technologyservices,construction
Ease-of-doing-business rank: 110th
Exports: $30.00 billion
Export goods: textiles and apparel, pharmaceuticals, tea,
spices, diamonds, emeralds, coconut products, rubber
manufactures, fish
Main export partners: United States26.1%
United Kingdom 9%
India7.2%
Germany4.3%

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 Imports: $35.00 billion
Import goods: textile fabrics, mineral
products, petroleum, foodstuffs, machinery and
transportation equipment
Main import partners:India24.6%
China20.6%
UAE7.1%
Singapore5.9%
Japan5.7%
Revenues: $8.495 billion
Expenses: $12.63 billion

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REFRENCES

www.Scribd.com
www.wikipedia.com
www.inland.com
www.edupro.com
International marketing by #Justin Paul
& Ramneek Kapoor.
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