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FRANCHISE NETWORK
EXPANSION OF MULTi BRAND
CAR WORKSHOP IN LUCKNOW
The study has been under taken with the main objective:
Primary Data-
Primary data means data that are collected directly by the researcher using different
techniques like questionnaire, Depth interview, Survey, Schedules etc. for the first hand
information.
In this project, primary data has been collected by the means of questionnaire and
interviews.
Secondary Data-
Secondary data means data that are already available i.e.: refers to the data which have
already been collected and analyzed by someone else, usually published data are
available.
In this project secondary data has been gathered from websites of multi brand car
workshops , brochures of company and other websites , literature and publications.
FINDINGS eerrr
Most
of the target customers (approx.-77% ) did not
had sufficient land (7000 sq. ft.) required for
the franchise.
The features and support provided by Mahindra first choice services was
best of its kind as compared to other players in this industry but customers
were not interested because of its high cost. Also most of the independent
garages were satisfied with their current business position this was another
reason for lack of interest in the franchise model of Mahindra first choice
services ltd.
MFCS should try to reduce the cost of its Franchise model in order to cater
with the competitors who provide Low cost support
MFCS should also try to reduce the Land required for franchise as most of the
interested car workshop owners did not had sufficient land required.
MFCS should also try to provide the Machines, tools and equipment required
by car workshops as this had been one of the major concern of Independent
garages and also some of the competitors were providing it.
The project is valid for the predefined area of work Lucknow (UP)
There may be some biased responses from the respondents.
Some respondents did not provide the full data.
The sample area and sample size has been limited due to time constraint.
Business owners (respondents) are reluctant for their feedbacks & opinions, and
authenticity of their statements cant be verified too.
All the observation and recommendation will be made on the feedback obtained
from survey.
Unavailability of Respondents
Limited resources since this was an individual project, thus there was a dearth of
manpower , money etc.