7

SE
SE EN
ENC’s
C’sOF
OFEFFECTIVE
EFFECTIVE
COMMUNICATION
COMMUNICATION
Breaking Barriers Towards
Globalization
What is COMMUNICATION
• The exchange of thoughts, messages, or
information, as by speech, signals, writing, or
behavior.
• The art and technique of using words effectively
to impart information or ideas.
COMMUNICATION PROCESS
SENDER/ENCO
DER C
SOURCE MESSAGE Encoding
person who sends
Communication
Decoding
is affected by
the message H
the context in which it takes
A
Means of place. This context may be
Receiver’s response to physical,
the N

A Review
communication or a key
mode idea that social, chronological
message received which N cultural
or
the sender
used to transmit
permits the sender wants E
to analyze RECEIVER
DECODER
message-written or Use of transmissible
theuse
efficacy to
of
of symbols
person
communicate
the
for whom
message
the L form of message to
verbal-such as email,
(words or graphic or or
message
phone is intended / be understood
visual aids) to
aimed / targeted
convey
F E the
E Dmessage 
B A C K
CONTEXT
COMMUNICATION PROCESS

Encoding C Decoding
SOURCE MESSAGE
H
AND A
N
N

AGAIN E
L
RECEIVER

F E E D B A C K
CONTEXT
EFFECTIVE COMMUNICATION

• a process by which we assign and convey meaning in an

attempt to create shared understanding.
• the process of meaningful interaction among living beings.
• occurs if the receiver understands the exact information or idea
that the sender intends to transmit.
WHY is EFFECTIVE COMMUNICATION IMPORTANT

• People in organizations typically spend over75% of their time

communicating.

• Effective communication is an essential component of

organizational success at all levels.
• Numerous employee surveys have found that many problems
in any organization can be traced back to one primary cause:
poor communication.
 IMPORTANCE OF EFFECTIVE COMMUNICATION

Poor Communication Results in Poor Performance

When there is poor communication in an organization, there

can be any number of negative outcomes, including errors,
productivity declines, distrust, lower morale, confusion,
absenteeism, and general dissatisfaction.
 IMPORTANCE OF EFFECTIVE COMMUNICATION

Important skill for bosses

As a boss, you are constantly

advising, informing, explaining,
discussing,reviewing,counseling,
guiding,suggesting,persuading,c
onvincing, coaching, humoring,
and responding.
 IMPORTANCE OF EFFECTIVE COMMUNICATION

Employees seek and deserve a boss who is open, accessible, boss who is
open, accessible, and responsive.
By having frequent direct contact with
employees, listening to what they say, and
having honest two-way communication with
them, the bosses are far more likely to be
the boss they deserve, respect, and trust.
And bosses are far more likely to identify
issues before they become problems, and
solve problems before they become crises.
 THE
the

REAL FOR
NOW YOU’RE READY

THING