Você está na página 1de 38

Opportunities & Challenges for

Hospital
By

Dr Ravindra Pratap Gupta


Sr. Consultant, Advisor, Board Member,
Mentor & Visiting Professor
Healthcare-Pharma, Hospital, Wellness
Retail, Media, IT, Supply Chain, Education
Snapshot-Indian Healthcare
Industry
Healthcare is one of Indias largest sectors, in
terms of the revenue and employment
"The healthcare sector is growing at a
15%CAGR. In 2012 revenues were 78.6
billion USD and expected to touch by 2017,
158.2 billion USD
Health spending in India at 6% of GDP is
among the highest levels estimated for
developing countries.
Snapshot-Indian Healthcare
Industry..
The share of population having medical
insurance the present 2 per cent is likely to
rise to 20 per cent by 2015 , CAGR of 27%
Inflow of medical tourists compared to 85
million in 2012 is expected to cross 320
million by 2015. CAGR of 30%.
In 2012, the telemedicine market in India was
valued at USD7.5 million, and is expected to
rise to USD18.7 million by 2017 at a CAGR of
20 per cent.
Healthcare Market-5
Segments

Hospitals-71%

Healthc Pharmaceuticals-
are 14%
Medical Equip
Supplies-9%
Diagnostics-4%

Medical Insurance-
2%
Hospital Statistics

16000+ hospitals
230 medical colleges
106 private colleges
9 lakh+ beds
29,000 doctors qualify annually
More than 7 Lakh nurses.
Market players
HEALTHCARE DEMAND
DEMAND Vs SUPPLY
Thought Provoking

80% OF THE MEDICAL FACILITIES ARE


CONCENTRATED IN THE URBAN AREA

WHILE 73% OF THE POPULATION RESIDES IN


THE RURAL AREA
HEALTHCARE SEGMENTS
PUBLIC
State owned
Subsidized medicine
Free of cost treatment
Poor facilities even in large Government
institutions compared to corporate hospitals
Lack of funds
Poor management
Political and bureaucratic interference
Lack of leadership in medical community.
ENTRY OF PRIVATE
SECTOR
Government Failure
Private sector to reduce the gap between the
supply and demand
Private sectors share in healthcare delivery
is expected to increase from 66 per cent in
2005 to 81 per cent by 2015.
Private sectors share in hospitals and
hospital beds is estimated at 74 per cent and
40 per cent, respectively
Why Challenges?

Social Cause yet to run with efficiency and


profitability of a business aspect.
Challenges

High capital costs


Challenges.

Medical equipment
Challenges.

Human resources
Challenges.

Regulatory challenges
Challenges.

Poor Logistics Management of supply of


medicines and drugs
Challenges.

Lack of accountability for quality care-


Patient Safety /Medical Errors/
Heightened concerns over infection
control
Challenges.

Retaining the best Drs & More competition


for Drs
Challenges.

Marketing & Branding


Challenges.

Weak Referral system-Relationships with


other healthcare providers and
community organizations.
Challenges.

Questions over tax-exempt status.


Challenges.

Conventional models of business


challenge-recurrent funding shortfalls
Why Opportunities?.

According to recent studies conducted,


the customer's (patient) aspirations are
fast changing.
Improving Operational efficacy & Proper
Branding the Hospital will make a
difference.
Why opportunities?

25
Opportunities

Increasing Population & Catchment Area


Opportunities.

Rise of disease
Opportunities.

Insurance
Opportunities.

Hospital Services
Opportunities.

Marketing & Branding


Opportunities.

Comparative low costs and Medical


Tourism
Opportunities.

Technology
Opportunities.

Quality and quantity of human resource to


enhance
Opportunities.

Budgetary incentives and PPP


Future Trends in Healthcare Industry in India
- Insightful statement

Increasingpopulation, rise in affordability,


comparative cheaper treatment costs as opposed to
the west and medical tourism thereof, increased
health insurance penetration, increased patient
awareness, out-of-the-box unconventional thinking by
the healthcare players for better operations,
government opening up its arms to PPP with
providing tax holidays will be the key factors to look
out for which would drive the future of healthcare in
India,
Dr Akash S Rajpal
Head, Consultancy Services
HOSMAC India Pvt. Ltd.
Suggested Reading

Two articles on www.hospitalinfraqbiz


Dr Marketing for Branding
Branding a New Hospital
THANK YOU
Questions