Scribd Logo
Fazer o upload

Bem-vindo(a) ao Scribd!

  • CB 4

    Enviado por

    Samarth Tuli
    14 visualizações6 páginas
    The document discusses two examples of positive reinforcement marketing. The first summarizes a Duracell ad that uses a cartoon character to satisfy a need for a portable phone charger and promote the Duracell product. The second discusses a BMW ad that uses a child to explain the features of the BMW i8 and subtly hint at rivalry with Audi, promoting BMW as the best choice. Both ads use stimuli characters and positive or secondary reinforcement techniques to attract attention and promote their products in an engaging manner.

    Descrição original:

    kjn

    Título original

    cb 4

    Direitos autorais

    © © All Rights Reserved

    Formatos disponíveis

    PPTX, PDF, TXT ou leia online no Scribd

    Você considera este documento útil?

    Este conteúdo é inapropriado?

    Denunciar este documento
    The document discusses two examples of positive reinforcement marketing. The first summarizes a Duracell ad that uses a cartoon character to satisfy a need for a portable phone charger and promote the Duracell product. The second discusses a BMW ad that uses a child to explain the features of the BMW i8 and subtly hint at rivalry with Audi, promoting BMW as the best choice. Both ads use stimuli characters and positive or secondary reinforcement techniques to attract attention and promote their products in an engaging manner.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    14 visualizações6 páginas

    CB 4

    Enviado por

    Samarth Tuli
    The document discusses two examples of positive reinforcement marketing. The first summarizes a Duracell ad that uses a cartoon character to satisfy a need for a portable phone charger and promote the Duracell product. The second discusses a BMW ad that uses a child to explain the features of the BMW i8 and subtly hint at rivalry with Audi, promoting BMW as the best choice. Both ads use stimuli characters and positive or secondary reinforcement techniques to attract attention and promote their products in an engaging manner.

    Direitos autorais:

    © All Rights Reserved
    Baixe no formato PPTX, PDF, TXT ou leia online no Scribd
    Sinalizar o conteúdo como inadequado
    de 6

    POSITIVE REINFROCEMENT

    DURACELL PORTABLE CHARGER


    STIMULUS

    Stimuli: Individuals is Positive Reinforcer:


    losing battery life while Want Satisfaction: Duracell
    watching a movie, is in Portable Charger
    need of a charger, allowing Informative: Purpose explained
    Duracell cartoon to satisfy through stimuli character
    his want.
    Secondary Reinforcer:
    Entertainment: Use of films
    loud sound and brands
    signature animation to attract
    attention
    HIGH INVOLVEMENT
    BMW V/S AUDI
    STIMULUS

    Stimuli: Benefits of BMWs Positive Reinforcer:


    i8 as a car is being Choice: Key features of BMW
    distributed through a child, elaborated
    who explains the Stimuli Personnel: Use of a
    complexities of the car in a child, showcasing that even
    complex manner, hinting a children know BMW is the
    Best
    subtle rivalry towards the
    end (Audi)
    Secondary Reinforcer:
    Rivalry: Frown upon screenshot
    (Audi v/s BMW

    Você também pode gostar