Segment

three segments: Agriculture and turf segment,

Construction and forestry segment and Equipment
financial services segment
 Target Group: For Customers expecting integrity, quality,
commitment, and innovation

Positioning: Deere has never outgrown, nor forgotten, its

founder's originalcore values whichdetermine the way they
work, the quality they offer, and the unsurpassed treatment
you get as a customer, investor, employee

USP: John Deere believes in highest ethics, rigorous regulatory

compliance, and the deepest desire to develop and promote
fairness in public policies and practices
Competitors
1. Kubota Corp. Japan
2. CNH Global N.V.
3.Caterpillar
Strengths
1. Diverse product portfolio
2. An excellent Customer Relationship Management
(CRM) system
3. Strong Financial Position
4. A High Asset Leverage
5. Has an employee base exceeding 55,000
6. It is a leader in agricultural equipment, construction
and. And forestry heavy equipment
Weaknesses
1.Limited global brand awareness and penetration
compared to a few industry leaders
2.The obligations of its IT communications and network
turn out to be more compound and bigger by the day
Opportunities
1. Deeres capability to quickly budge into fresh rising
market
2. Its present current policy of expansion and the
supporting changes in Asia, Europe, and East have
presented many fresh market places for them to
compete in
3. Collaborations and tie-ups with global companies
Threats
1.Deere will be forced to reduce its attention on further
established market places, for example the U.S and will
sprint the danger of down market share to very active
competitors inside them
2.Labor and workforce issues
3. Economy, interest rates and Government Regulations