Escolar Documentos
Profissional Documentos
Cultura Documentos
Order of presentation
Most important message to be placed at the beginning,
middle or end...
Message sidedness
One-sided message.
Two-sided message.
Refutation
Type of two-sided message.......
Presents both sides of message and refutes the negative
side....
Verbal versus visual messages
Message appeals
Comparative advertising
Practice of naming directly or indirectly competitors in an
ad....
Useful for new brands....
Brands with small market share.......
Fear appeals