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Corporate Directional

Strategies

Prentice Chapter 6 1
Corporate Strategy

Directional Strategy:
Three Grand Strategies:
Growth strategies
Stability strategies
Retrenchment strategies

Prentice Chapter 6 2
Corporate Strategy
Growth Strategies:
Most widely pursued strategies
External mechanisms:
Mergers
Transaction involving two or more firms in which
stock is exchanged but only one firm survives.
Acquisition
Purchase of a firm that is absorbed as an operating
subsidiary of the acquiring firm.
Strategic Alliance
Partnership of two or more firms to achieve
strategically significant objectives that are mutually
beneficial.

Prentice Chapter 6 3
Corporate Strategy

2 Basic Growth Strategies:

Concentration
Current product line in one industry

Diversification
Into other product lines in other industries

Prentice Chapter 6 4
Corporate Strategy

Basic Concentration Strategies:

Vertical growth

Horizontal growth

Prentice Chapter 6 5
Corporate Strategy
Concentration:

Vertical growth

Vertical integration
Full integration
Taper integration
Quasi-integration

Backward integration

Forward integration

Prentice Chapter 6 6
Corporate Strategy

Concentration:

Horizontal Growth

Horizontal integration

Prentice Chapter 6 7
Corporate Strategy

Basic Diversification Strategies:

Concentric Diversification

Conglomerate Diversification

Prentice Chapter 6 8
Corporate Strategy

Diversification:

Concentric:

Growth into related industry


Search for synergies

Prentice Chapter 6 9
Corporate Strategy

Diversification:

Conglomerate:

Growth into unrelated industry


Concern with financial considerations

Prentice Chapter 6 10
Corporate Strategy

Exporting
Licensing
Franchising
International Joint Ventures
Entry Acquisitions
Options Green-Field Development
Production Sharing
Turnkey Operations
BOT Concept
Management Contracts

Prentice Chapter 6 11
Corporate Strategy
Stability Strategies:

Pause/proceed with caution

No change

Profit strategies

Prentice Chapter 6 12
Corporate Strategy
Retrenchment Strategies:

Turnaround

Captive Company Strategy

Selling out

Bankruptcy

Liquidation

Prentice Chapter 6 13
International Portfolio Analysis
2 Factors:

Countrys attractiveness
Market size, rate of growth, regulation

Competitive strength
Market share, product fit, contribution
margin, market support
Prentice Chapter 6 14

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