If you hire people just because

they can do a job, theyll work

for your money. But if you hire
people who believe what you
believe, theyll work for you
with blood and sweat and
tears
- Simon
Sinek

Connection Strategy:
Incorporating our mission, principles, and values

Hire people who believe what you believe

 Our Mission,
Principles, and Values:
 Improving Lives by
Improving Sight

Reaching 2.5 billion people in the world without vision

correction
1.

The respect for law and public regulations is an obligation

for all of us. In particular, this includes competition law,
intellectual property rights (patents, trademarks, methods,
know-how, etc.) and employment law.

In the same vein, respect for internal and external

standards for product safety and quality is a fundamental
principle, given our role in health care. For this reason, local
rules concerning the health profession apply to us, when
they exist.

Environmental protection legislation and our own

standards in this area must be observed in all our
activities.
2.

The respect of our principles in our human relations is a

key element towards achieving our objectives.

The health, safety and working conditions of Essilors

employees, beyond compliance with employment law, are
among management's highest priorities and contribute to
the attractiveness of working at Essilor.

Our principles of individual evaluation demonstrate our

sense of fairness and respect for differences and facilitate
the recognition of value and achievement.

We are attentive to developing and enhancing competences

through training, career management, and job mobility.

Social dialog should be the preferred method for reconciling

viewpoints and legitimate expectations of Essilors
employees as a group.
3.

Responsibility, judgment and sustainable development

must guide the use of the Company's resources. Raw
materials, natural resources and financial resources must
produce results clearly related to the success of our
mission, which remains our sole objective.
Recruiting Ideas:
1. Mass Mailing:
Why we do what we do, what we believe
Highlights of community involvement
Interviews with team members why they love their jobs
connected to our vision
2. New Sign In Main Lobby For Recruiting:

Include our mission / values for more recognition

3. Business Card For Applicants:
Thank you for applying at GENTEX, we are a subsidiary of
Essilor International. Together, we improve lives by
improving sight. There are 2.5 billion people in the world
with uncorrected vision problems (and the link that this has
on their everyday lives).
You can learn more about our mission at
essilorusa.com
Follow up on your application by emailing
GentexJobs@essilorusa.com
4. Video (On iPad) During Interview:
Team members talking about:
Teamwork
Our vision and what it means to them
Our values and what is means to them
Vision foundation
Community involvement
5. Revamped/Additional
Interview Questions:
What did you think about the video? What was meaningful
to you?
What is important to you personally?
Are you involved in the community?
6. Offer:
Give out a small giveaway when they leave with our values
on it
7. Orientation:
(Brad will work on incorporating mission, principles, and
values into orientation)
8. Campaign in the Plant:
Organize a big campaign mission, principles, values
Part of daily PMS Meetings -- WIRED
What did you do this week that was wired?
E.g.: Jocelyn and I worked together to come up with a new
recruiting stability plan
Monthly activities (Jocelyn to incorporate)
9. Community:
Interview kids at schools that have corrected vision and that
we have provided glasses for
Brainstorm how to show somehow throughout the plant
10. In All That We Do:
E.g.
Sending out a communication about World Environment
Day reference our principles and how it aligns