GENRE

Media and Information

Literacy
Gr. 11
Objectives
1. evaluates everyday media and
information with regard to with codes,
convention, and messages; in regards
with audience, producers, and other
stakeholders MIL11/12MILA-IIIf15
2. produces and assesses the codes,
convention, and messages of a group
presentation
MILI11/12MILA-IIIf16
Genre
Genre came from the French word which
means kind or class.
The original Latin word is genus which
means can be broken down into
subcategories
Primary genre that media creators
and producers invoke are:
1. Entertainment
2. News
3. Information
4. Education
5. Advertising
Analyze what genre are
shown at a particular time
of the day

Build a hypothesis: why do

you think network
executives choose to air a
program of this genre at
this particular time of day?
News
News are stories that have critical
importance to community and national
life.
News stories follows the basic structure
of beginning, middle and end
News
Journalist
are the trained people to
report news to an audience whom are
expected to be:
Bias-free
Objective
Comprehensive
Newscan be seen on
Newspaper
Television
Radiostations
New media
News subcategories:
Hard News or straight news
Feature
Soft news
Investigative news
Opinion
News
Hard news
Usually found on the first page of the
newspaper or a primetime news
2 elements
Seriousness- topics or issues that are
critical
Timeliness Cover current events
News
Hard News
Journalist should be objective

Objectivity being fair , balanced and

impartial stance in presenting events, free
of judgement and without interpretations
News
Hard News Structure

Concise recounting of the

details

Supporting facts, evidence, key

notes from major personalities
Supporting explanation

Additional quotes and

alternative explanation

Other
Relevant
information
News
Hard News
Lead paragraph should unpack the widely
acceptable 6 Ws:
What
Who
Where
When
Why
How
Hard News
Third Person point-of-view
Example:
The rallyists left Liwasang Bonifacio to
march to Mendiola

Not acceptable
I marched with the rowdy rallyists to
Mendiola
 Hard News
Television uses
character
generator called
chargen a
device that
incorporated
text in the
television screen
Soft News
Includes lifestyle news, travel news,
articles offerings the way to do
something

Also called human interest stories

Feature news
Extensions of soft news
Presented in a longer format
Editoria
ls and
Opinion
Editorials and Opinion
Opinions against hard news are
reserved here
Expresses individual or organizational
point of view
Investigative Reports
Investigative Reports
Investigative reposting has a very
specific relation to power because it
focuses in finding, reporting and
presenting news which the authorities
try to concel.
Advertisement
Advertisementare messages that are
created to sell product or service
Types of Advertisements
Hard-sell ads
Soft-sell ads
infomercial
Hard-sell ads
Soft sell ads
Infomercial