Home Field

Advantage Bar & Grill

Vince, Colton, and Ethan

Mission
Home Field Advantage Bar & Grill is a family oriented
establishment that believes to be a part of the
community and has a passion for serving the common
good. Our goal is to become a regional restaurant
chain that offers sports fanatics, families, and people
of all ages a place to enjoy food, drinks, or a night out
while watching their favorite local sports teams.
Business Services
Food
Drinks
Sporting Events
Arcade Games
Trivia Nights
Private Parties
Fan Days
Organizational Chart
Owner
s Vince,
Colton,
Ethan

HR
Regional
Departme
Managers
nt

Restarau
Lead
nt Top Chef
Bartender
Managers

Assistant Bartender
Cooks
Managers s

Dish
Servers Host Expos Bussers
Cleaner
Business Structure
LLC
Not a partnership or corporation, but a legal entity
existing separately from its owners.
We will have our own credit rating, which will enable:
Restaurant Expansion
Reinvasion/ New Equipment
 Financial Reporting-Budget
Acct. # Acct. Description $ Amount % Expenses
Revenue 214353 Food ~$8.00/meal 33%
$25,000
354605 Food sales ~$25.00/meal 50%
$75,000 265439 Beer ~$93.00/keg 20%
$7,440
367543 Beer sales ~$4.00/beer 25%
234987 Liquor ~$330.00/case 22.
$36,800
$4,950 5%
344231 Liquor sales ~$7.50/cocktail 15% 209876 Supplies $800 0.5
$22,000 %
212310 Labor ~$1,500.00/em 40%
397541 Special event ~$15.00/event 5.5 ployee $60,000
admission $8,000 % 259008 Property rent $2,250 8.5
303290 Merchandise ~$25.00/item 1.5 %
$2,500 % 278334 Miscellaneous $2,500
261323 Insurance (general $700
331670 ATM transaction fees ~$3.00/transact 1.5
liability, liquor,
ion $2,100 %
owners, work comp.)
312043 Brand $1,000 1% 245932 Marketing $10,000 10%
advertising/signage Total expenses = $113,640
Venue party room $500 0.5 Income Taxes ($9,500) 6.2
rentals % 5%
Total revenue = $147,900 Net income = $24,760
Financial Reporting- Capital
Expenditures
Items to purchase Projected date Amount
Interior renovation Jan. 1 $3,000
Bar hood Feb. 2 $5,500
Coolers/refrigerators/kegerators Mar. 4 $2,300
Bar POS System Apr. 5 $2,500
Barstools/tables May 1 $4,500
Employee uniforms June 15 $2,250
Exterior renovation July 10 $3,500
6 $500 TVs Aug. 18 $3,000
Bar supplies Sept. 7 $1,200
Pool table Oct. 5 $750
Sound system Nov. 12 $1,000
ATM machine Dec. 3 $3,000
Total capital $32,000
expenditures =
Financial Reporting-Purchasing
Request Item# Quantity in
cases
Per Unit
Price
Total Price Descriptio
n
10981 3 $330 $990 Vodka
3 Cases
12
units/case
10982 3 $330 $990 Rum
3 Cases
Purchasing order #: 1120 12
units/case
10983 3 $330 $990 Tequila
Name on order: Vince Lozano 3 Cases
Company name: Home Field Advantage Sports 12
units/case
Bar 10984 3 $330 $990 Whiskey
Purchaser Contact Phone #: (555) 123-4567 3 Cases
12
Account #: 199027864 units/case
10985 3 $330 $990 Bourbon
3 Cases
@12
units/case
10987 20 $93 $1860 Budweiser
15.5 Gal.
Keg
10988 20 $93 $1860 Corona
15.5 Gal.
Keg
Total
10989 # of Cases:
20 105$93
Cases Order
$1860 Total
Coors Price:
$12,390 15.5 Gal.
Risk Management
Food Poisoning
Experienced Chefs/Cooking Food Thoroughly
Intoxicated Customers
Beverage Limit
Security on Hand
Responsible Bartenders
Theft
Security Cameras
Underage Drinking
ID Checks
Fundraising Model
5 Major Sports Teams
Share Ideas of Business
Donations (Jerseys/Memorabilia)
Approach Beer Companies
Donations (Beer/Memorabilia)
Trivia Nights
Fan Days
(Historic/Current Players)
Grant Seeking Source
A list of our advocates willing to support include
Michael Jordan Former NBA player
Jimmy Butler Current NBA player
Bobby Basham Chicago Cubs Assistant Director, Minor League Operations
James T. Meeks Chairman Illinois Board of Education
Key information that will go into our grant proposal
Name of contacts / Agency contacts / Schedule of contact pursuit
Cover letter / Title page / Executive summary
Introduction / Problem & need / Goals and objectives
Methods / Evaluation of project / Future funding
Strategies / Persons responsible / Timelines
Dissemination / Budget / Attachments
Grant Seeking Source
Continued
Dicks Sporting Goods -
http://dsgcommunity.sponsorport.com - Sports Matter
Michael Jordan Charity Work -
https://www.looktothestars.org/celebrity/michael-jorda
n
- Look to the Stars
Daniels Fund -
http://www.danielsfund.org/Grants/Goals-Sports.asp -
Amateur Sports
Licensing Products
Through licensing agreement, sports team logo
can show up on apparel, memorabilia,
novelties, and signage in the restaurant.
MLB
NBA
NFL
NHL
Retail Operations
Team Apparel
Hats
Shirts
Jerseys
Hoodies
Drinking Glasses
Restaurant Retail
Sauce
Shirts
Hoodies
Revenue Streams
Food Sales- 50%
Beer Sales- 25%
Liquor Sales- 15%
Sponsorship
We intend to sponsor professional and
local sports teams in the Chicago area.
Outsourcing
ADT Security
Surveillance Cameras
Freezer Cooler Temperature Monitoring
Access Control
Intrusion Detection
Dream Land Security Services
Bouncers For Certain Events
Security Guards
Celebrity Protection Security
Giving Back Proposal
Each week we have events in which proceeds
are donated to youth organizations such as
Boys and Girls Club or Little League Baseball
Wednesday nights 10% of total food profits
will go towards the local public school system
Historic Player Nights- 20% of food profit goes
to pediatric cancer research
Customer Retention Planning
Cost Outweighs Enjoyment There is nothing worse than an
establishment that is over priced; yet they do not provide
amenities a customer is looking for. To avoid this situation, we
plan on keeping our establishment enjoyable while keeping our
prices near market and competitive value.
Bad Food Service Bad food service is one of my pet peeves.
When employees ignore you, or do not serve in a timely manner,
it looks bad for business. To avoid this situation, we plan on
making sure that we always have enough staff members, which
we hope allows for no customers to be unattended to. We also
plan on training our staff to have this mindset of being prompt
with customers and make them feel welcome.
Customer Retention Planning
Dirty Facility A dirty facility is a sure way that
customers would not come back to our establishment.
We plan on hiring a cleaning staff as well as making
sure our employees clean up throughout their shift to
avoid this situation.
Limited Space This is similar to poor seating. To
avoid limited space, we plan on finding a location that
has plenty of square footage so that we do not pack
our customers inside the establishment. We intend to
keep our customers comfortable while leaving room
for our staff to walk around.
Advertising
Where the
home
team
always
wins.
Located Downtown
Chicago, 1234 W
Waveland Ave, 60613
Target Market
Families
Sports Fans
College Students
Ages 18-50
Reaching Our Target Market
Social Media
Flyers
Radio
TV Commercials
Billboards
Newsletters
Newspapers
Email
Sporting Events
Overcoming Business
Problems
Business meetings
2-3 times a week
Similar Business
Buffalo Wild Wings
Rickys Sports Bar
Recover Room
Facility/Location
5,000 to 7,000 sq. ft.
Dedicated seats >200
Shared parking, street parking, parking garage
Access to 100,000+ population, heavy traffic and
consumer activity
Strong weekend and evening relevance
Significant daytime draw, high pedestrian traffic
Minimum daily traffic count of 30,000 cars with direct
access to restaurant
Example of Uniform
Male
Female