Escolar Documentos
Profissional Documentos
Cultura Documentos
Lecturer : Ms Yvonne
Students Name Students ID
Kok Pei Wen SUKD1502683
Leong Pui Yee SUKD1503766
Patrick Chai Zian Ann SCM030683
Dato Steven
Sim Leong
Thun
57 years old
s
CEO
bakers)
O started the business with a new concept
funded)
History (Cont)
O The concept is :
-flexible
-provide different type of
foods in different countries
O Develop a Malaysian brand
in overseas
O Branches: Singapore,
China, Brunei, Philippines,
Australia, Indonesia,
Thailand, & other countries
History (Cont)
O 1997:
O Determination
O Financial planning skills
O Think out of the box
O Never give up his dream
Failure
O Collapse of franchise investors in
foreign countries.
O 7 million dollars investment went
down to ashes in within a year.
O Three non-profitable franchises were
forced to close down in 2013 in
Australia.
Second Turning Point
O Secret recipe did not just gave up on
the franchises in Australia
O Find out what are the problems and
conquer them
O Location has changed and promotion
is held and this saved them from
such crisis in Australia. (Shopping
Malls).
Awards
O Brand Personality Award,
O Chief Executive Officer of Secret
Recipe in year 2007
O Outstanding Entrepreneur by Asian
Pacific Entrepreneurship Award (APEA)
in 2012
O BrandLaureateSMEs Entrepreneur of
the year award 2012
O ASEAN Master Class Awards by ARFF.
Conclusion
O Dato Steven Sim has an innovative
mind set which brought him todays
success.
O It needs lots of determination and
patience to achieve such success.
O He is ambitious in achieving his
goals and not giving up is his first
priority to achieve success in his life.
Conclusion (Cont)
O Dato Steven Sims spirit
enlightened us towards achieving
our goals and it does not matter
whether it is short term or long term.
O Focus on every goals ahead and
conquer it is the best way to achieve
success.
O We will work hard to achieve goals
and to be successful in life.
References
O Chua A.D. (2014, September 23). Usahawan- Dato
Steven Sim Leong Thun. Retrieved July 22, 2016 from
http://aidee92.blogspot.my/2014/09/usahawan-dato-
steven-sim-leong-thun.html