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Introduction to Poken
May 16, 2017
Brian McNamara
US Sales Manager
2017 Global Experience Specialists, Inc. (GES) 1
GES / Poken
GES Acquires Poken
GES adds visitor engagement
technology
Poken, a leading, cloud based, visitor
engagement and measurement platform
Poken, a technology Startup, has now
joined the GES Event Intelligence team
A team of 30 people based in London,
New York, Lausanne (Switzerland) and
Sibiu (Romania)
The services retain the product name
Poken
Perfectly complement GES core live
event services and technologies for
trade shows, exhibits, and corporate
events. 2
2017 Global Experience Specialists, Inc. (GES)
Experience
There is a richness to the data collected that will allow us to
learn, and to improve our events for years to come Mike Hoffman,
Conference Director
Events in Over 1,900 See www.poken.com/press
15200000 25+ Events used our for the latest about our work serving
digital exchanges countries tools The United Nations, Reed Exhbitions
The 360
event platform
4.8m+ 2.218m
Registrations Visit is both transforming our Exhibitor leads
processed business and the way in which
we do business. Our brands and processed
the value they deliver to the
communities we serve will be
more measurable in the long
term.
57,000
2.8m+ +
Exhibitors
Visitors welcomed capturing data
Match-making
Meeting scheduling
Meeting tracking
On-site badge
printing
Digital networking
tool
Hosted buyer
tracking
Mobile App
Session tracking
Pre-event, post-
event
Corporate Event /
Conference
Self check-in
Assisted (Hostess
Access Control
CME / CEP Credit
Meeting Tracking
2017 Global Experience Specialists, Inc. (GES) 18
Session Check-In
Exhibition
EasyFairs Futurizz
2016
6000 attendees
Over 27,605 leads
UBM /
MesseFrankfurt
Freeman
Creating a Visitor
Journey
Typically >1000 sqft
booth
10 to 100 sales staff on
booth
200 to 2000+
visitors/leads
Touch to Collect
visitor engagement
Bracelet, sticker,
poken USB
Gamification, 2017 Global Experience Specialists, Inc. (GES) 49
Welcome Desk equipped with Tablet or Mobile
Scanner
Booth Equiped with Touchpoints & Staff with
Pokens (optional) 2017 Global Experience Specialists, Inc. (GES) 50
2017 Global Experience Specialists, Inc. (GES) 51
Boost Engagement on a Single Booth
Run like a mini-corporate event
Visitors swap a business card / badge-scan for a
poken or smart-bracelet
Touchpoints create a journey on the booth
Engage with staff, with demo pods, with media
walls
Confirmation Emails
Entrance Vouchers
2017
2015Global
GlobalExperience
ExperienceSpecialists,
Specialists (GES) Ltd.
Inc. (GES) 64
2017 Global Experience Specialists, Inc. (GES) 65
2017 Global Experience Specialists, Inc. (GES) 66
2017 Global Experience Specialists, Inc. (GES) 67
2017 Global Experience Specialists, Inc. (GES) 68
2017 Global Experience Specialists, Inc. (GES) 69
Pre-Show Connect Support & On-Site Call
Center
To ensure the success of
the Match-Making and
Meeting Scheduling,
Poken provides pre-event
support through a call-
center that can be joined
starting 2 months prior to
the event.