Ibm Flashsystem Telecommunications, Media & Entertainment (Tme) Sales & Marketing Kit

IBM FlashSystem
Telecommunications, Media &

Entertainment (TME)
Sales & Marketing Kit
IBM FlashSystem 900, IBM FlashSystem V9000,

IBM FlashSystem A9000 & FlashSystem A9000R
FlashSystem Sales Enablement Team

August 2016
Overview of this Kit and Campaign
Sample
IBM FlashSystem Sales and Marketing Kit is intended to aid both Sales and
Marketing in identifying IBM FlashSystem opportunities and progressing those
opportunities into closed deals across vertical market segments. This kit focuses
on the Telecommunications, Media & Entertainment (TME) Industry.
IBM Corporation 2016 IBM & IBM Business Partner Use Only FlashSystem | 2
One size does not fit all
Business Partners have a wide range of approaches,
marketing strategies and sales methodologies.
Some may have a sophisticated marketing
machine with digital resources, lead nurturing
tools and progressive campaigns.
Others might rely on Inside Sales and quickly
moving opportunities directly into the hands of
reps. As such, there is definitely no one size
fits all or single approach.
Business Partners are urged to take these materials and

adapt them accordingly for their environment, their
territory, and the vertical sector being targeted.
IBM has assembled this kit to aid the Business
Partners and all our sellers in recognizing what
materials and resources are available in order
to target opportunities for IBM FlashSystem.
We have also included one sample campaign

to help you get started.
Market Opportunity
The Merger of Telecommunications, Media &

Entertainment Drives New Opportunities
Telecommunications Market Opportunity with IBM FlashSystem
Telecommunications Media and Entertainment
Network Content
Telecommunications at-a-glance Telecom needs to fund new revenue

streams
$134B total market opportunity by 2019
Voice and data revenue declining (wireline &
Telecom is the third largest industry for
wireless)
market opportunity yet has a higher 2016-19
CAGR than the first ranking Government (2.5%) Losing customers to (OTT) over-the-top
and second ranking Banking(4.6%) players such as Facebook, Skype, WhatsApp,
Google, Apple, Amazon, Tencent, Alibaba and
Telecoms 2016-2019 CAGR (6.1%) is higher Baidu
than the total (4.8%)
M&A is active as companies cross over
#1 of IBMs 12 Industries - AT&T acquisition of DirecTV
- Telefonicas purchase of Canal+ in Spain
- KDDI acquisition of J:COM in Japan
IBM Corporation 2016 IBM & IBM Business Partner-UseKoreas
Only SK Telecom acquired CJ Hellovision
FlashSystem (#1
| 5
Media & Entertainment Market Opportunity with IBM FlashSystem
Telecommunications Media and Entertainment
Network Content
Media and Entertainment at-a-glance Merger of M&E and Telecom

The estimated market opportunity for M&E will be Smartphone gaming, video games, OTT
$52B by 2017 with a CAGR of 5% (over-the-top) vendors such as Netflix cross
over both industries
Software will grow over 5% in the next four
years Cloud represents the largest opportunity
while mobile has the highest growth rate
$23B of estimated opportunity will exist in 2017
within the cloud segment Enterprise video creation is requiring M&E
companies to invest heavily in storage (both
Increases in multiplatform distribution, on premise and cloud based) and video is
audiences, and advertising revenue are key delivered through Telecom services
drivers for M&E
Where to look for opportunities across TME
Movie Studios Newspapers
Television Producers Books
Music Labels Information Magazines
Sports Leagues Entertainment Providers, Printing
News Providers Publishing & Information Providers
Games Publishers (Production) Learning content and
Broadband programming
Education services
Theme Parks
Home Entertainment
Communications Service Providers

Production Consumption
*
Wireline, Wireless, Cable, MVNO, DSP, B2C/B2B,
Managed Services
Broadcast Networks Marketing Communications

New Media,
Cable Channels Networks Search, Social,
Advertising
Cable MSOs Online Service Providers
Direct Broadcast Satellite (DBS) (Distribution) Services & Search
IPTV Advertising Social
OTT Providers * IT and Content Services
Game Networks Associations
*CSPs and OTTs profiled on next slide
Examples of CSPs and OTTs
OVER THE TOP THIRD PARTIES: Sling TV, Amazon Instant Video, Mobibase, Dramatize, Presto, DramaFever, Crackle, HBO, Hulu, myTV, NetD, Netflix, Now
TV, Qello, RPI TV, Viewster, WhereverTV, Crunchyroll or WWE Network, Facebook, Skype, WhatsApp, Google, Apple, Amazon, Tencent, Alibaba and Baidu
Vodafone,
Telefonica, British China Mobile,
Telecom, Deutsche China
Telekom, Orange, NTT Group
AT&T, Verizon, T- Telecom,
Telecom Italia (Nippon
Mobile, Sprint, Century China Unicom
Telegraph &
Link
Tel), KDDI,
MTN Group, STC Softbank
Group, Etisalat Telstra, SK
CSPs Group, Vodacom,
Airtel
Telecom, Bharti
Airtel, Idea Cellular,
(Communication Telcel, Vivo, TIM Telekom Malaysia
Brazil, Claro, Oi,
s Service Cablevision
Providers / ISPs
by Geo)
Source for CSPs: TME Strategy
Book, IBM Market Development
& Research, April 2016
Dramatic market forces are re-shaping the TME industry
Enhanced Consolidation and
customer move to the cloud
experience (SDN/NFV)
Serve subscribers and Serve unpredictable
audiences faster with workloads,
superior experience unprecedented
anytime, anywhere, network traffic & data
on any device explosion
Increasing Growth of
OTT options / data-intensive apps
disruptive Difficult privacy & Enhanced pressure
competitors security issues More efficiently manage
Capitalize on vast for cost reduction
data capacity, especially
amount of customer unstructured data
data to beat your Automate threat Accelerate operational
competition intelligence & efficiency
prevention systems
ource: Adapted from IBM Institute for Business Value
Network Virtualization and Next-Gen Services: Video
80+ % of all data will be video (B2B, B2E and B2C)
Video Is The Business Video Supports The Business
Video is the end product and is monetized Video is used as a means to deliver value
Media and Entertainment, Surveillance, Education.. Communication, Marketing, Product info, Compliance
Live Video On Demand Video (VOD, sVOD)

Content delivered live over the internet in real time as it is captured Video is selected and can be viewed at any time
Sports, Conferences, Web meetings Movies, TED, Education, How To
Internal External
Video stays behind the enterprise firewall Video is intended to reach the public masses
Enterprise Communication, Training, Collaboration
Costumer Engagement, B2B communication
Market demands and new technologies require CSPs to transform technologies, processes,
skills and culture to a Future Mode of Operation
Current Mode of Operation Future Mode of Operation
HW-Centric, Separated IT DCs and SW-Centric, common Cloud

Network COs infrastructure w/ orchestration for
network and IT
Long time to new service delivery Continuous delivery and pattern-

with fixed resources for network or IT based deployment automation
Batch/disjointed processes, Integrated, real-time operations with

appliance-focused monitoring focus on customer experience
Transforming Operations
Future technologies will continue to transform the TME industry
Network on Demand Services IoT (Internet of Things)

Adoption of pre-5G technologies with improved IoT will continue to transform TME Industry.
functionality will enable CSPs to diversify revenue
streams in IoT, enterprise services and digital service Niche applications with in-car technology (e.g.,
areas. Android Auto and Apple CarPlay) lay the groundwork
for future generations of communications, information
IBM can provide the means to upgrade portions of the and entertainment.
network and IT environments (i.e., data center with
FlashSystem storage) as well as the services to Car manufacturers are quick to partner with chip
integrate new technologies including NFV and SDN. vendors such as Qualcomm and NVIDIA to future-
proof their technology roadmaps.
IBM has partnerships with vendors such as Cisco,
Brocade and Juniper to provide systems integration Serve content fast. Some clients, such as gamers, even
services. IBM can leverage these partnerships to pay more for a faster player.
capture a leading share of NFV and SDN
deployments.
TME challenges instantly solved with IBM Flash
Collect and analyze data to
predict consumer responses
Latency issues can impact Predictive and provide custom user
customer satisfaction; need to Analytics experiences
serve parallel users, multiple
workloads and diverse needs
Video Transcoding
Network & HPC
Optimization Acceleration
Dramatically reduce
time for transcode and
rendering workloads.
IBM Accelerate databases
Integrating smartphones, FlashSystem used in the media
tablets, and mobile workflow
applications for sources of and
destination of data while
preventing fraud or security Social Media & Mining Customers
issues Smart Devices
Tracking Customers Mining massive amounts of

Tracking
information across multiple Customers consumer information, social
services delivery and billing networking data, customer attraction
channels to improve customer and retention programs
service
IBM FlashSystem Industry Use Cases - Telecom
Ubiquity of mobile devices Call centers
Network & OSS Transformation / Cloud Based OSS (operations support systems)
Networking, SDN/NFV/VNF, Infrastructure
Maintaining service levels and quality
Demand for ever-increasing functionality
Peak usage / busy hour demands
Proliferation of software applications
Latency-sensitive environment
Customer Experience
Cost reduction to remain competitive
Hyper-competitive, Increasing threat of OTT
services Industry imperatives Flash opportunity areas
Oracle/DB2/SQL C-level exec competitiveness, growth
Database / analytics SAP
Data warehouse Siebel NW operations reduced latency
Billing Credit risk Call center customer experience
Call center Retention analysis
Phone activation FMS (Fraud Mgmt Infrastructure operational efficiency
CRM System) Marketing / advertising customer mining
Network services Campaign Mgmt
*and other industry apps
Specific targeted workloads / apps LOB execs, key influencers

IBM FlashSystem Industry Use Cases M&E
Evolving customer expectations & increased audiences Migrate infrastructure to the cloud
Proliferation of data-intensive apps Consolidating data centers
More privacy/security issues; Direct Revenue from
audiences Virtualize network functions and upgrade edge network
sites
Digital Advertising Fastest Growing M&E Category
Automated threat intelligence & prevention systems
Significance of Enterprise Video requires increased
(pertaining to network optimization)
investment in storage
Multi-platform web services
Video & Unstructured Data
Industry imperatives Flash opportunity areas

Oracle/DB2/SQL DBA, Application Manager
Apps for Personalized SAP
Customer Experiences, Siebel OSS (Operations Support Systems)
Database / Analytics HPC/Video BSS (Business Support Systems)
Billing, Call center Broadcasting Apps,
CRM Virtual Infrastructures, CIO/CTO top buyers among TME
Network services, OLAP / Analytics CFO, COO and CISO (Chief Information Security Officer)
Location-based services,
bundled services *and other industry apps
Specific targeted workloads / apps LOB execs, key influencers

If RFQ lists NEBs compliant requirement
NEBs (US only): Network Equipment-Building System is a set of technical

requirements intended to make equipment fail-safe. Its an industry requirement, but
not a legal requirement. There are 3 levels of compliance, and most people refer to
Level 3 compliance (intended for the harshest environments, e.g.,
earthquakes/fires) when referring to NEBS.
FlashSystem does not have NEBS compliance nor do we have it on the

roadmap for implementation.
Seller guidance is to lead with Storwize V5000 Gen2 family (V5010, V5020,
V5030).
IBM has an unparalleled value proposition for our TME clients
COGNITIVE
Analytics, Watson Interactive
Experience
Audience insight and Personalization
Subscriber management and Churn Prediction
Requires Low
Alchemy APIs for Video and Quality of Service Latency:
Think
VIDEO SERVICE PLATFORM Flash First
Clearleap, Ustream
Open and API Driven Integration
Ready-to-Launch e2e Media Services (Capture Distribution)
Integrated Enterprise services (Billing)
HYBRID CLOUD
Blue Mix, Hybrid, Security, Aspera, Cleversafe,
IBM Storage Portfolio Design Thinking
Personalization
Global, On Prem, Off Prem Journey Mapping
Enterprise Class
Designed for Business
Mapping content in kit to stages of a sales cycle
Each stage of the sales cycle includes the content mapped on the following slides. Further FlashSystem specific content and
resources are also available that could be adapted based on your goals. Utilize Flash Essentials | PW* for access to all resources.
Also, content can be moved from any category to another as a buyers journey rarely follow a neat path. Likewise, marketing
campaigns can pull content according to the needs and context of the campaign.
1 2 3 4 5
Engage, Define
Identify Qualify
Awareness Solution, Conduct Close
Opportunity Opportunity
Demos, etc.
*for those that do not have access email patty.crowell@us.ibm.com
Content for IBM FlashSystem Sales Cycles & Marketing Campaigns focused on TME
FlashSystem One Page FlashSystem Solutions Brief Video: Boost customer Video: Plenty of Fish
1 Overview of for TME experience while maintaining Public link
Awarenes IBM FlashSystem in TME (for client) smooth operations
s (for client) Video: Royal Caribbean Images of
Public link Public link Public link Public link
these assets
and
Quick Reference Guide for VITO Letter for examples of
TME TME Video: Boost customer how to use
2 Video: Solution One
(for sales use only) experience them are
Identify (for sales use only) Public link
Public link
found on the
IBM | PW IBM | PW
following
slides of this
Case Study: Paddy Power
Case Study: Etisalat Fights HorizonWatch: Industrial deck
accommodates Sprint FlashSystem One
3 Fraud with IBM Real-Time Internet of Things (IoT) Trend
unprecedented growth with Pager Win Story
Qualify Analytics Brief, 2016
scalable technology
IBM | PW
Public Link IBM | BP
Public Link
Client Deck IBM FlashSystem Client IBM FlashSystem

FlashSystem in References for Case Study: Royal Caribbean
SME Contact List for
4 Telecommunications Telecommunications Cruises: Building a solid base
Telecommunications
Engage for innovation and growth
(for client) (for client) (for sales use only)
Public Link
IBM | PW IBM | PW IBM | PW
IBM Telecom Solutions Labs
You work with IBM technology and technical teams who help
you meet specific challenges. The IBM-led teams offer
technical skills to help you:
Create and deliver smarter services to generate new

revenue rapidly and increase differentiation.
Personalize customer engagements to maximize value
with compelling marketing, shopping and service
experiences.
Build smarter networks to optimize and monetize next-
generation networks.
Transform operations to achieve business and service
excellence.
Where to use this content
Local Events Social Media
Conference, events, user groups Leverage digital campaign content to increase
awareness, drive traffic to your website,
Hold your own event (lunch and learns, contests)
capture contacts
Twitter: #allflash #telecom #media
Digital Campaigns
#Entertainment #business
Use contacts captured from events @IBMStorage
Buy targeted lists
LinkedIn Groups:
TMEworld
https://www.linkedin.com/groups/2622928/profile
Telecom Executive Business Network:
Telecom, Mobile Apps, Ad & Payment, Cloud Computing,
OTT Professionals WW
Telecoms Professionals
Telecom Sales & Marketing
Sample events
User Groups and Associations
Digital Media Association
Local Media Association
International News Media Association
National Cable & Telecommunications Association
Telecommunications Industry Association (TIA)
US Telecom
In US, states have their own Telecom Associations as well
(MI, KY, ME, etc)
Association Media & Publishing
CCNMA
Media Communications Association - International
Identify acquisitions, businesses consolidating, upgrading or

ready for disk refresh
Create awareness
Setup lunch and learns
Contact your IBM Rep to be a guest speaker or use the subject

matter expert contact list to identify a specialist in a targeted
area SME Contact List: IBM | PW
Sample opportunity lead generation plan
Develop with IBM Rep
Description for face to face event
Topic: Digital Drives Telecom, Media &
Entertainment
Description: Its all about the software and hardware

and the know-how that creates the solutions in TME
(Telecommunications, Media & Entertainment).
Nothing serves up that digital data faster than IBM
FlashSystem. Learn how just by adding one
technology to your environment, you can change the
way you work, while increasing customer satisfaction
and reducing expenses.
Agenda: To be customized based on context of event

Include videos, client deck with associated case
study
VITO Letter
Customize for targeted email

campaign
Utilize wording for other events
IBM | PW
Sample digital campaign
Following is one example of how a

Business Partner could use the assets provided
in a digital marketing campaign.
Draft text is provided which you can edit

accordingly. IBM branded assets such as
solution sheets and white papers should not be
customized.
Suggested assets pulled from previous charts

are included and you can substitute a different
resource based on the goals and customization
of your campaign.
Campaign Steps
Path for prospect that is clicking on links and accessing content
Define Target Call to Action Landing Page Nurture Contact Engage

Relevant, specific (offer) Clear concise options Provide compelling Educate the client
Map to available Email to illicit first Deliver to offer to drive content Partner with IBM Reps
content response interest and initial Follow-up aggressively to progress the deal
Drive to landing page engagement to lead them to take
action
Path for prospect Follow-Up

not taking action Email to prompt
other action
Continue to
educate or use
source to lead to
next connection
Target Audience: CIO (Chief Information Officer) or CTO (Chief Technology
Officer)
Define Target
Relevant, Specific
Map to Available
Why this target audience?
Content
CIOs and CTOs are among the top buyers in the TME
Industry. TME recognizes the move to all things digital
and are driving the merger of companies. As a result,
they have a combination of needs such as the need to
modernize their infrastructures, drive fast adoption and
grow services to attract new customers all while
controlling costs.
Sample E-mail to drive viewers to a
landing page
1
Call to Action
(offer) Subject Line:
Email to illicit first
response What is your technological edge for faster time to market?
Drive to landing page
Body:
Todays telecommunications, media and entertainment companies

require a technological edge to increase your customer
experiences and to get to market faster. Rarely has one
technology been able to make such a wide impact across
applications and systems which directly affect user experiences.
Now is one of those rare times. View a one page overview to
immediately recognize the benefits of IBM FlashSystem in your
environment.
Sample Landing Page
2
Landing Page Title for Landing Page:
Clear concise options Technological Edge Found Here
Deliver to offer to drive
interest and initial
engagement
Subtitle: Serve more customers, faster,
across telecom, media and entertainment
Form: Capture their key information and

offer the asset for download as indicated in
email
Asset: FlashSystem One Page Overview for

TME.pdf
Public link
Social Media
Technological edge to deliver personalized service #telecom #media #IBMFlashSystem

<URL to your landing page>
Did you know #IBMFlashSystem can decrease your time to market with new #telecom #media offerings
See linked in groups on slide 20 target and customize accordingly
Process millions of files per minute, serve more customers all while lowering your costs. Learn more at https://
ibm.biz/BdrX33 <Include your contact or URL to landing page>
Next Steps If YES click through
Nurture Contact Action Goal: Download FlashSystem One Pager Overview for TME 3
Provide compelling
content
Follow-up aggressively
Action taken?
to lead them to take If Yes, prospect opened asset, then send follow-up asset, such as the two-page Solution
action
Brief to further educate client (and/or straight to inside sales).
From your landing page, you hopefully captured the type of services being offered or
challenges. Customize this email accordingly, pulling the correct collateral that aligns. An
example follows.
Draft Text for Email:

Thank you for your interest in how IBM FlashSystem provide your company a competitive
edge, serving more customers, faster, for less money. Read this case study or watch this
video to learn how Etisalat deployed IBM FlashSystem storage achieving a 300 percent
improvement in overall performance while lowering costs. You, too, can accomplish this
and more with IBM FlashSystem.
(create landing page with associated asset and utilize a progressive form to capture
additional key information in order to pass the lead to sales)
Next Steps If YES
Engage
4
Educate the client
Partner with IBM Reps Action: Open Case Study or click to view Video
to progress the deal
Action taken?
Yes Follow-up: Phone call utilizing Sales Quick Reference Guide to qualify Client
IBM | PW
Provide additional asset: IBM FlashSystem Solutions Brief for TME

Public link
Utilize content and resources listed in tables accordingly (white papers, client
references, SMEs, client deck etc.) including involving IBM Technical
Specialists and/or Flash Centers of Competency when needed to help you
progress the deal
Sales Quick Reference Guide
For IBM or Business
Partners use only
Just
Use to identify or qualify
waitin a prospect
g on IBM | PW
final
graphi
c
Solution Brief
For Clients
Use as a follow-up
piece or to generate
interest
Public link
Additional Client Collateral:
Links to each asset on slide 19
Additional Client Collateral:
Links to each asset on slide 19
Royal Caribbean Cruises Ltd. Etisalat fights fraud, boosts

Speeds ahead with IBM customer experience and
FlashSystem maintains smooth operations
with IBM FlashSystem
Sprint Interview at The Cube Solution One Mobile VAS Provider

Accelerates Business with IBM
IBM Corporation 2016
FlashSystem
IBM & IBM Business Partner Use Only FlashSystem | 37
Next Steps If NO from first contact
Follow-Up
1
Email to prompt
other action
Continue to
If No, prospect did not click from initial email, then
educate or use
source to lead to send follow-up email:
next connection
Draft: This example is using a Case Study as an
example. Customize according to your target
campaign
We noticed you were not interested in the information related to
reducing IT expenses while increasing your applications
performance. Do you have a colleague that might be interested?
Please forward this asset to your colleagues, especially those

involved with implementing databases or new infrastructure
projects. Help your telecom, media and entertainment community
realize the benefits of modernizing data systems.
Next Steps If NO from follow-up email
Follow-Up
1
Email to prompt
other action
Continue to
If No, prospect did not open case study, give it one
educate or use
source to lead to more attempt with one more follow-up email:
next connection
We noticed you did not open the Case Study from Etisalat which describes how they were
able to significantly improve performance while reducing costs. Do you have a colleague
that might be interested?
300% overall performance enhancement for Fraud Management System
20x better results in analysis time
<500s (microsecond) both read and write I/Os
Please forward this asset and help your telecom, media and entertainment community
realize the benefits of modernizing data systems.
Next Campaigns
Resource Links to assets
Client Reference Deck: IBM | PW
Implementations with PPT deck highlights wins
Telecommunications, Media & - NOTE: Utilize public references only in a
Entertainment digital campaign; case study or videos
(sales references require clients permission, but
can be used in face to face meeting)
Case Study: Paddy Power https://ibm.biz/BdrHsG

International gaming group is agile
and versatile with IBM FlashSystem
Video: PlentyOfFish https://ibm.biz/Bd4SqE

Largest online dating site makes a
perfect match with IBM Flash
Additional kits follow the same format
Provide targeted assets
Application
Acceleration:
IBM | PW
Financial
Services:
IBM | PW
Healthcare:
IBM | PW
FlashSystem
Family:
IBM | PW
Telecom, Media &

Entertainment
Available in Early Q3
Feedback welcome
Let us know what works and what doesnt work for you with the Sales &
Marketing Kit for FlashSystem Family.
Provide feedback at: http://www.pages03.net/ibm-flashsystemsenablement/kitfeedback/
We look forward to your comments as we strive to improve this kit

and add other targeted sales and marketing kits.
~ Your FlashSystem Enablement Team

Ibm Flashsystem Telecommunications, Media & Entertainment (Tme) Sales & Marketing Kit

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IBM FlashSystem

Telecommunications, Media &

IBM FlashSystem 900, IBM FlashSystem V9000,

FlashSystem Sales Enablement Team

Business Partners are urged to take these materials and

We have also included one sample campaign

The Merger of Telecommunications, Media &

Telecommunications Media and Entertainment

Telecommunications at-a-glance Telecom needs to fund new revenue

Telecommunications Media and Entertainment

Media and Entertainment at-a-glance Merger of M&E and Telecom

Communications Service Providers

Broadcast Networks Marketing Communications

ource: Adapted from IBM Institute for Business Value

Live Video On Demand Video (VOD, sVOD)

Sports, Conferences, Web meetings Movies, TED, Education, How To

Current Mode of Operation Future Mode of Operation

HW-Centric, Separated IT DCs and SW-Centric, common Cloud

Long time to new service delivery Continuous delivery and pattern-

Batch/disjointed processes, Integrated, real-time operations with

Network on Demand Services IoT (Internet of Things)

Tracking Customers Mining massive amounts of

Specific targeted workloads / apps LOB execs, key influencers

Industry imperatives Flash opportunity areas

Specific targeted workloads / apps LOB execs, key influencers

NEBs (US only): Network Equipment-Building System is a set of technical

FlashSystem does not have NEBS compliance nor do we have it on the

*for those that do not have access email patty.crowell@us.ibm.com

Client Deck IBM FlashSystem Client IBM FlashSystem

Create and deliver smarter services to generate new

Identify acquisitions, businesses consolidating, upgrading or

Contact your IBM Rep to be a guest speaker or use the subject

Description: Its all about the software and hardware

Agenda: To be customized based on context of event

Customize for targeted email

Utilize wording for other events

Following is one example of how a

Draft text is provided which you can edit

Suggested assets pulled from previous charts

Define Target Call to Action Landing Page Nurture Contact Engage

Path for prospect Follow-Up

Todays telecommunications, media and entertainment companies

Form: Capture their key information and

Asset: FlashSystem One Page Overview for

Technological edge to deliver personalized service #telecom #media #IBMFlashSystem

See linked in groups on slide 20 target and customize accordingly

Draft Text for Email:

Provide additional asset: IBM FlashSystem Solutions Brief for TME

Royal Caribbean Cruises Ltd. Etisalat fights fraud, boosts

Sprint Interview at The Cube Solution One Mobile VAS Provider

Please forward this asset to your colleagues, especially those

Case Study: Paddy Power https://ibm.biz/BdrHsG

Video: PlentyOfFish https://ibm.biz/Bd4SqE

Telecom, Media &

Provide feedback at: http://www.pages03.net/ibm-flashsystemsenablement/kitfeedback/

We look forward to your comments as we strive to improve this kit

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